Ann Smarty

ChatGPT Using Google’s Index: SEO Is Back :))) SEO is back without ever going anywhere :)

ChatGPT Using Google’s Index: SEO Is Back :)))
www.annsmarty.com/p/chatgpt-us...

Is it just me or is AI technology making a step back to traditional search, little by little?

Anyway, SEO is alive and strong, go back to your spreadsheets :)

www.linkedin.com/pulse/chatgp...

Fan-Out Technique: More Than “Optimizing for AI” LLM-based platforms generate AI answers by running several queries across their training data. If they don’t have enough confidence in an answer, they will al

AI-driven search is dicing queries into multiple sub-questions, nicknamed "query fan-out". It's not just about optimizing for AI snippets anymore. Details in this great post by Ann Smarty @seosmarty.bsky.social

www.searchengineworld.com/fan-out-tech...

#SEO #AIsearch #QueryFanOut #backlinks

Reddit as a Getaway to Google Search (and ChatGPT): Do’s and Don’ts Yes, Reddit ranks in Google. Yes, it is cited by ChatGPT and AI Mode, and yes, it is ok to ride that wave IF YOU DO IT RIGHT!

Reddit as a Getaway to Google Search (and ChatGPT): Do’s and Don’ts
www.annsmarty.com/p/reddit-as-...

How to Do Reddit Marketing without Making Enemies Reddit marketing is hard but so much worth it!

How to Do Reddit Marketing without Making Enemies
www.annsmarty.com/p/how-to-do-...

Answer Optimization (spoiler: OVER-OPTIMIZATION in this case) and "chunking" in practice (spoiler: IT WORKS!) You know that AI Mode highlights the part it pulls as an answer, right?

Well, here's the paragraph that made it reference a page for my query "Best local SEO experts..." Kinda stupid, no?

ChatGPT AI Writer: 6 Ways To Update & Repackage Old Content Learn how to maximize the potential of the AI chatGPT writing technology for your blog. Utilize AI tech to drive blogging productivity.

Updated Post!

Generative AI is no longer a new, trending toy everyone is excited about. It’s part of our lives.

We all use one or more AI platforms (like ChatGPT, Perplexity, or Claudia) for problem-solving and productivity.

via @seosmarty.bsky.social

inspiretothrive.com/ai-chatgpt/

When people are questioning an increase in Google searches year over year...

GOOGLE and CHATGPT BOTH picked Reddit (arguably the angriest place) as the major data source.

Reddit now controls all the narrative around brands & that narrative is unlikely to be kind or positive.

Good time to provide Reddit marketing services (which we do 😎😎 at @smartymarketing.bsky.social )

Google AI Mode Will Be Incorporated Into Web Search Overtime Lex Fridman had a really great interview with Google's CEO, Sundar Pichai. In that interview, Sundar explained that the "current plan is AI mode" will remain in a separate tab but over time, Google wi...

Source @seroundtable.bsky.social -> www.seroundtable.com/google-ai-mo...

I watched that interview but I don't think it sounded that straightforward... (1) they were not going to make AI Mode a default tab (yet) and (2) they are going to integrate its better performing features into the main tab (which sounded like they were going to improve existing AI Overviews)...

AND YET, according to our research *almost 90% of businesses* are not doing anything on Reddit, citing a lack of understanding of the platform as the main reason (which is totally understandable! I am lucky to have a team that has been heavily into Reddit marketing for 12+ years.)

It ranks for 1.8 MILLION queries containing “reviews”, according to Semrush (most of these are branded) *directly influencing buying decisions at the very bottom of the funnel*

REDDIT IS THE TOP CITED SOURCE!!!

- #6 top ranking website in Google search WORLDWIDE => visibility in AI mode and Gemini, obviously.
- #2 cited site in ChatGPT (right after Wikipedia) 👇

I mean, it's actually a quote. They literally have "PageRank" in the email subject.. Let's ask them?

Fresh Doc Dump: PageRank, Navboost, and RankEmbed: DOJ Papers Outline Google’s Stack Google’s own court-filed slide deck just spilled more tea on Navboost, and the details punch a few holes in years of SEO guesswork.  The newly released trove goes further, mapping more than 100 raw si...

Source: www.searchengineworld.com/fresh-doc-du...

🤝

In case you missed it: Gemini (and consequently AI Mode) IS BEING TRAINED by Google's traditional search signals (cough, *PageRank*)

Talk about the death of link building or SEO 😎

/weekend reading

Google's AI Mode & SEO, Demystified (No Buzzwords) Here's your clear, jargon-free explanation of what's going on with Google, AI and SEO

More details: www.annsmarty.com/p/googles-ai...

OK, SEO is changing but not as dramatically as someone wants you to believe, and not for the first time in its history too.

Some tactics we've been talking about for YEARS become unavoidable, and it's better to change priorities now (or better yesterday) to remain findable

#aimode #aisearch

Prove me wrong 😎

Google’s AI Mode and The Future of Online Marketing (& SEO) Google announced its AI Mode is going public to US users, which, judging from the history of AI Overviews, means it will soon be a global feature. Today, I’ll explain what AI Mode is and what it means...

Here's more on this: www.linkedin.com/pulse/google...

Google's AI Mode brings nothing essentially new:

✅ Traffic has been a vanity metric for years
✅ "Similarity" and semantic indexing have been used by Google for years
✅ Organic findability hasn't been easy to predict for years
✅ Branding (becoming an entity) has been key for years

“EEAT Optimization” is Crap. Differentiate Your Brand to Become a Destination Every business, even a small one, can become a brand and get found! Here's how

“EEAT Optimization” is Crap. Differentiate Your Brand to Become a Destination
www.annsmarty.com/p/eeat-optim...

exactly

Not sure how these could be useful search results:

1. THREE quick answers (which are pretty repetitive)
2. Repetitive links in answers and organic search
3. Lots of extra info (may be useful but should be much lower on the page

I feel like Google is just slapping all they can on the page

Get Your Products on ChatGPT Shopping ChatGPT recommends products directly in search results for prompts with clear purchase intent.

Sign up now with OpenAI to get notified when they open their ChatGPT dedicated Shopping data feed for your products...

by @seosmarty.bsky.social
h/t @glenngabe.bsky.social

www.practicalecommerce.com/get-your-pro...

AI overviews have made it easier for searchers to find answers quickly without clicking on links. Fortunately, there are still ways to earn traffic - we just need to focus on action, creativity, and curiosity!

Here is @seosmarty.bsky.social's newsletter for more: lnkd.in/g4bytyzF

Create Content That REQUIRES a Click: Traffic Driving Solutions Post Google AI Overviews Prioritize content that is impossible to summarize by AI

Create Content That REQUIRES a Click: Traffic Driving Solutions Post Google AI Overviews
www.annsmarty.com/p/create-con...

How to Track Your Rankings in ChatGPT Tracking your brand's visibility in ChatGPT is challenging but not impossible 👇🏻

How to Track Your Rankings in ChatGPT open.substack.com/pub/annsmart...