From Awareness to Advocacy: Turning Customers into Ambassadors
Learn how to move beyond awareness and build advocacy — transforming satisfied buyers into loyal brand storytellers.
🤔How can brands build true advocacy through surprise, community, and co-creation?
Because belonging beats advertising every time.
#ServingMarketing #BrandAdvocacy #CustomerExperience #MarketingStrategy
www.linkedin.com/pulse/from-a...
11.11.2025 08:33 — 👍 1 🔁 0 💬 0 📌 0
📈 Efficiency is seductive, but doing more isn’t the same as doing better.
In marketing, we often chase speed and volume. Read more: bit.ly/47gerce
#SirviendoMarketing #MarketingStrategy #Marketing #Effectiveness #BrandLeadership
31.10.2025 12:02 — 👍 0 🔁 0 💬 0 📌 0
No todos los que desaparecen se han ido
Hay quien se aleja despacio, sin ruido, y deja huecos más grandes que quienes se van del todo. Irse también puede ser una forma de cuidar.
Algunas personas no se van: se disuelven.
Dejan de escribir, de proponer, de aparecer.
No con rabia, sino con delicadeza.
Y sin embargo, su ausencia pesa más que muchas presencias.
#reflexiones
www.linkedin.com/pulse/todos-...
30.10.2025 10:18 — 👍 0 🔁 0 💬 0 📌 0
Efficiency Isn’t Effectiveness: The Trap of Optimizing the Wrong Things
Discover how over-optimizing for performance can lead marketing teams to miss real impact, and how to refocus on what truly matters.
You can be efficient and still miss the mark.
• Speed ≠ strategy
• What real effectiveness looks like
• How to focus on doing the right things
Optimization without impact is just movement.
#ServingMarketing #SirviendoMarketing #MarketingStrategy
www.linkedin.com/pulse/effici...
28.10.2025 10:29 — 👍 0 🔁 0 💬 0 📌 0
Creativity vs. Compliance: How to Stay Bold in Regulated Industries
Discover how to deliver bold marketing in healthcare, medtech, or finance while working within compliance and legal guardrails.
⚖️Compliance isn’t the enemy of creativity.
But in healthcare, medtech, or finance, it can feel like it.
• Why momentum dies in legal
• What bold within the rules looks like
• How to partner with compliance early
#SirviendoMarketing #ServingMarketing
www.linkedin.com/pulse/creati...
21.10.2025 14:08 — 👍 0 🔁 0 💬 0 📌 0
YouTube video by Movistar España
Movistar es por todos.
Es que es brutal. 💙
Movistar no vende conexión.
Vende compañía.
Y eso, en comunicación, lo cambia todo.
No me canso de verlo. 👇
youtu.be/mnVi9RrEDek?...
#Storytelling #BrandStrategy #Publicidad #Emociones #MarketingHumano
20.10.2025 13:34 — 👍 0 🔁 0 💬 0 📌 0
No, no estás “bien”. Solo estás funcionando
Fingir bienestar se ha vuelto rutina. Decimos “todo bien” para no incomodar, pero ese disfraz emocional es lo que más nos agota.
“Todo bien.”
La mentira más educada del siglo XXI.
Fingir bienestar se ha vuelto rutina.
Y sostenerla, el mayor cansancio invisible.
#SaludMental #Reflexión #DiaMundialDeLaSaludMental
www.linkedin.com/pulse/est%C3...
17.10.2025 06:58 — 👍 0 🔁 0 💬 0 📌 0
The Middle Is Where Strategy Dies
Learn how to prevent strategic dilution and keep your marketing vision intact as it moves through teams and execution layers.
💡 The idea was strong. The plan was clear.
But by execution? Unrecognizable.
Don’t just launch strategy. Keep it alive.
#SirviendoMarketing #MarketingStrategy #ServingMarketing
www.linkedin.com/pulse/middle...
16.10.2025 09:00 — 👍 0 🔁 0 💬 0 📌 0
What Makes a Campaign Memorable (and Why Most Aren’t)
Explore what makes a campaign unforgettable, from emotional storytelling to simplicity, and how to make your message stick in a crowded world.
💭 Most campaigns perform. Few are remembered.
• Clicks ≠ memory
• What makes a message stick
• How to build campaigns people don’t forget
Your brand doesn’t need to say more. It needs to mean more.
#SirviendoMarketing #ServingMarketing
www.linkedin.com/pulse/what-m...
08.10.2025 07:42 — 👍 0 🔁 0 💬 0 📌 0
El humor no es frivolidad
El humor no es frivolidad: es una forma silenciosa de liderazgo que relaja tensiones, conecta personas y genera confianza real.
No quiero trabajar donde no se oyen risas.
El buen líder no siempre habla mejor, a veces es quien hace reír y alivia la tensión.
El humor, bien usado, no es frivolidad.
Es liderazgo.
#Liderazgo #Humor #Vida
www.linkedin.com/pulse/el-hum...
02.10.2025 12:03 — 👍 0 🔁 0 💬 0 📌 0
Death by Deck: How Over-Presentation Kills Good Ideas
Learn how over-presentation slows innovation and how to protect creativity by shifting from slides to strategy.
💡 Not every idea needs a deck.
But in many companies, that’s the only way to show value.
If your best ideas keep dying in PowerPoint, time to change the game.
#SirviendoMarketing #ServingMarketing #Marketing
www.linkedin.com/pulse/death-...
30.09.2025 10:37 — 👍 0 🔁 0 💬 0 📌 0
From Touchpoints to Trustpoints
Learn how to create consistent, customer-centered experiences across channels that build trust instead of confusion.
🔇 Being everywhere ≠ being effective.
• More touchpoints ≠ better journeys
• What real trustpoints look like
• How to align teams on one message
If it’s not building trust, it’s just noise.
#SirviendoMarketing #ServingMarketing
www.linkedin.com/pulse/from-t...
23.09.2025 10:45 — 👍 0 🔁 0 💬 0 📌 0
Escuchar no es lo mismo que oír
Escuchar de verdad no es oír: es un liderazgo invisible que crea confianza, transforma equipos y conecta personas.
A veces no hace falta hablar más fuerte.
Hace falta escuchar mejor.
La escucha de verdad no es pasiva: es liderazgo en silencio.
#Liderazgo #Comunicación
www.linkedin.com/pulse/escuch...
19.09.2025 07:11 — 👍 0 🔁 0 💬 0 📌 0
Feedback Culture in Marketing: Beyond "I Don’t Like It"
Learn how to turn vague feedback into a creative superpower with practical tips, rituals, and tools to grow stronger marketing teams.
“Make it pop.” “Something’s missing.”
Sound familiar?
• Why vague feedback kills creativity
• How to give feedback that builds, not blocks
• Rituals that make teams braver
#SirviendoMarketing #ServingMarketing
www.linkedin.com/pulse/feedba...
02.09.2025 12:58 — 👍 0 🔁 0 💬 0 📌 0
Branding Without Purpose Is Just Makeup
by Luis Rajas · #ServingMarketing A strong brand needs purpose. In a world where consumers demand more from the brands they engage with — values, impact, transparency — many companies have rushed to d...
💄 Branding Without Purpose Is Just Makeup
New #ServingMarketing article is live — and it might sting.
✨ Slogans
🌈 Rainbow logos
📢 Hashtag activism
If it’s just for show, people notice.
👇 3 steps to spot real purpose vs. performative branding:
bit.ly/4eN9t8N
15.07.2025 13:17 — 👍 0 🔁 0 💬 0 📌 0
Maybe the Brief Isn’t the Problem — Your Response Is
Tired of bad briefs? Learn how to challenge, reframe, and elevate your response to deliver real marketing value. #ServingMarketing
“Maybe the Brief Isn’t the Problem — Your Response Is”
Bad briefs happen. But maybe the issue isn’t the ask — it’s how we answer.
→ Ask better questions
→ Reframe it
→ Offer options
Every weak brief is a chance to lead.
🔗 Read + discuss 👇
#ServingMarketing
bit.ly/4nyAwJb
08.07.2025 13:29 — 👍 0 🔁 0 💬 0 📌 0
The Art of Serving (Without Being Submissive)
by Luis Rajas · #ServingMarketing “Marketing is here to serve the business” When we confuse serving with pleasing, we shrink our own role. We give up on strategy.
Marketing is here to serve — but not to submit.
My new @LinkedIn newsletter #ServingMarketing kicks off with:
“The Art of Serving (Without Being Submissive)”
💥 Strategy ≠ Obedience
🧠 Value > Execution
👇 Read + subscribe
🔗 bit.ly/4leGb5w
03.07.2025 10:05 — 👍 0 🔁 0 💬 0 📌 0
Me voy a ir yendo
Explorando el significado social de la expresión “me voy a ir yendo” como forma sutil de despedida y deseo implícito de quedarse un poco más.
“Me voy a ir yendo”
La frase perfecta para no irte… por si te ofrecen otra copa. Una despedida en cámara lenta, con margen para quedarte un rato más.
bit.ly/4kD8ytd
28.05.2025 09:09 — 👍 0 🔁 0 💬 0 📌 0
By understanding the psychological underpinnings of consumer behavior, businesses can create experiences that resonate deeply and foster long-term loyalty.
bit.ly/4iSohUu
#BehavioralEconomics #CustomerLoyalty #MarketingStrategy #ConsumerBehavior
18.03.2025 15:41 — 👍 2 🔁 0 💬 0 📌 0
🌈 Diversity and inclusion are more than just buzzwords; they are essential for fostering innovative, resilient, and competitive businesses.
#BehavioralEconomics #DiversityAndInclusion
bit.ly/3Fmdu6w
13.03.2025 07:18 — 👍 1 🔁 0 💬 0 📌 0
👉 Leveraging Behavioral Economics in Digital Transformation
In today's fast-paced digital landscape, understanding how behavioral economics can drive user engagement and digital adoption is crucial for businesses looking to thrive.
#DigitalTransformation #BehavioralEconomics
bit.ly/3Fnfw6E
11.03.2025 12:32 — 👍 1 🔁 0 💬 0 📌 0
👉 How does behavioral economics shape our marketing strategies?
Behavioral economics isn’t just theoretical—it’s practical, especially in marketing.
#BehavioralEconomics #MarketingStrategies #ConsumerBehavior
bit.ly/41KgvGw
06.03.2025 12:24 — 👍 0 🔁 0 💬 0 📌 0
👆 Have you ever made a decision that seemed illogical in retrospect?
We're all influenced by emotions and cognitive biases that shape our economic choices—it's not just about what we decide, but why.
bit.ly/3DkNQOV
#BehavioralEconomics #ConsumerBehavior #DecisionMaking #Marketing
04.03.2025 17:08 — 👍 1 🔁 0 💬 0 📌 0
Meta is shifting toward antiDEI policies under Zuckerberg, cutting fact-checkers, DEI groups and Pride symbols. Apple doubles down on DEI as a moral and strategic priority. The stakes for corporate values are higher than ever. Discover the full story here: bit.ly/4jibbAR
#Inclusion #Diversity #LGBTQ
15.01.2025 09:08 — 👍 1 🔁 0 💬 0 📌 0
Into: Liverpool FC. Innovation, Behavioral Science, Nudges, JTBD, Product Design, Usability. M.A. Human Behavior, M.S. eBusiness Systems, Adv. Cert. Behavioral Economics.
El 24 de agosto de 2006, la Unión Astronómica Internacional, durante una asamblea general en Praga, retiró a Plutón su condición de planeta por no haber recogido su habitación, a.k.a. por no haber despejado su órbita de otros objetos significativos
Since '92, Out has been at the forefront of LGBTQ+ visibility, transforming from revealing hidden stories to amplifying diverse queer voices. Follow us for fresh insights and hot takes on entertainment, fashion, lifestyle, and all things queer! 🏳️🌈🏳️⚧
Gente de bien. 🏳️🌈👨👨👧👦🐶 Discuto tomando unas cañas, no con perfiles anónimos.
Designer. Pucelano in São Paulo
📷 Photographe https://photo.johnathan.fr/ - https://instagram.com/john.meunier
🎙️ Podcast tech https://podcasters.spotify.com/pod/show/cpls
🎮 PlayStation / Xbox / Switch
💻 Staff engineer at @AXAFrance
Writer. Not too annoying. Books: American Cheese, Away With Words, You Blew it. Bylines: Many of the good places.
I sometimes think about community technology, archives, novel interfaces and tech histories
🌐 bskyhub.com
📈 Free Bluesky Analytics Tools
🫡 On a Mission to Build Bluesky's Missing Features
🦋 My Personal Account
@christomabbs.com
IO economist + assistant prof at @StanfordGSB. I use theory + data to study how risk, commitment and information flows interplay with (good) policy design.
shoshanavasserman.com
Econ PhD cand., visiting @HarvardHBS & @HarvardGSAS
Fall 24', @BSE-Berlin @DIW-Berlin @DIW-GradCenter, former @PSEinfo @AlumniPse • Interests: Labour and Gender
Personal webpage: https://sites.google.com/view/clara-schaeper
my interests range is wide • my attention span is not • parent (kid, cat, plants) • proud of my indigenous heritage • my pronouns are contextual • Berlin based btw
obsessed w my cats | IU alum | she/her
Marine scientist/science communicator - into oceans, Earth observation, marine conservation, tuna and marine mammals, Greece, sailing and love running up hills
