Clockwork Loon

A poster for the economic blackout on February 28. It is a big red Jack rabbit on an aqua blue back ground. It says economic blackout in hand done black type. There are two black speech bubbles. One says “don’t buy stuff Friday February 28th. The other says we have power. Below it says No Amazon, Walmart, target, gas food, gas. Below that it says OK small business, use cash. Designed by Martha Rich.

I made this the other night while procrastinating, mainly because I thought all the posts about the blackout were boring. It feels like there is momentum bringing people together!

27.02.2025 01:39 — 👍 9509    🔁 4991    💬 291    📌 445

The size of your Strategy needs to fit your business. You don't get an architect to design your chicken coop, but you still need to do some planning before you build.

You also don't buy a billboard ad to sell your tomatoes.

The Strategy fits your business and the Tactics fit the Strategy.

17.02.2025 23:28 — 👍 0    🔁 0    💬 0    📌 0

In Marketing terms, Strategy is your Marketing Plan and Tactics are things like Brand, Websites, Social Media, eCommerce, etc...

A lot of people go right to Tactics without a Strategy, which means a lot of lost effort and inefficiency when things don't work together seamlessly to achieve a goal.

17.02.2025 23:28 — 👍 0    🔁 0    💬 1    📌 0

Tactics before Strategy would have you building on bad foundations, in the wrong order, and making all kinds of mistakes. (There are shows on TV about this.)

Strategy without Tactics means you have a nice set of plans to hang up in your double-wide cause nothing ever got built.

17.02.2025 23:28 — 👍 0    🔁 0    💬 1    📌 0

Once this is done you can bring in all the specialized contractors, in the right order, with all the right equipment and all the right materials. (Anyone who has ever built a house will be laughing now, but this is a make-believe example world...)

This is tactics.

17.02.2025 23:28 — 👍 0    🔁 0    💬 1    📌 0

Let's talk Strategy vs Tactics!

You purchase an empty plot of land and want to build a house on it. You don't just start building; you need permits, site assessments, and building plans first. This keeps you from making big costly mistakes.

That's strategy.

17.02.2025 23:28 — 👍 0    🔁 1    💬 1    📌 0

Marketing is the STRATEGY you use to get your ideal target market to know you, like you, and trust you enough to become a customer.

Advertising, Promotion, Publicity, Public Relations (including Buyer Satisfaction) and Sales are all TACTICS you use to implement that strategy.

16.02.2025 19:32 — 👍 0    🔁 0    💬 0    📌 0

Public Relations: You get the mayor to laugh about the incident

Sales: People buy tickets, attend the circus, and spend money on the attractions

If you planned this entire sequence of events, that's MARKETING

16.02.2025 19:32 — 👍 0    🔁 0    💬 1    📌 0

What is Marketing? (paraphrased from Allan Dib)

Advertising: You put up a sign saying "Circus Coming to the Showground Saturday"

Promotion: You put that sign on an elephant and walk it through town

Publicity: The elephant tramples the mayor's flower bed and gets newspaper coverage

16.02.2025 19:32 — 👍 1    🔁 0    💬 1    📌 1

Yeah, I tried it for the first time this morning.

Where it will REALLY be impressive is if/when we can eventually pass it a prompt formatted a certain way and have it build multiple tables with pre-created relations between them.

14.02.2025 19:57 — 👍 1    🔁 0    💬 0    📌 0

Crafting Your True North: Aligning Life Vision with Professional Independence 🧭 Hello BaseCampers! I hope January has been treating you well. There's not as much snow here in Minneapolis as the huskies would like, so we are heading North for a week in the Boundary Waters.

Posted the latest issue of my bi-weekly-ish LinkedIn Newsletter about crafting a post-corporate life as a solo professional.

www.linkedin.com/pulse/crafti...

26.01.2025 23:07 — 👍 2    🔁 3    💬 0    📌 0