@avargasedits.bsky.social
Senior Editor at AdExchanger. I cover how publishers make money fom digital ads (or how they don't). Also covering media quality metrics and ads for video games, digital audio and digital out of home.
scoop: Business Insider is reducing staff by 21% as it reduces its reliance on βtraffic-sensitive businesses.β Memo from CEO Barbara Peng:
29.05.2025 11:12 β π 72 π 32 π¬ 10 π 15An Oral-B login screen.
I have been logged out of my toothbrush.
29.05.2025 11:41 β π 19833 π 3449 π¬ 728 π 823Literally every company now
youtube.com/shorts/hL9pl...
If you load this page it contacts 82 IP addresses executing 256 separate HTTP transactions to download 18MB of data writing 64 cookies to your device to tell you βnoβ
24.05.2025 10:37 β π 15055 π 4501 π¬ 148 π 243A picture of a TV showing a fullscreen takeover ad on Xbox Series X for Doom: The Dark Ages. The ad requires the user to interact with it to close it
Ugh, full-screen takeover ad for the new Doom game as soon as I turned on my xbox last night. I had to interact with it to get to the home screen. First time I've ever seen this
14.05.2025 15:08 β π 0 π 0 π¬ 0 π 0Nice, I got Google to hallucinate a completely made up Springsteen song
23.04.2025 13:51 β π 0 π 0 π¬ 0 π 0Looks like Google completely backtracked on killing third-party cookies in Chrome!
The user choice mechanism Google teased last year is kaput. And Google won't be unilaterally depreciating third-party cookies in Chrome. So it looks like cookies are here to stay
www.adexchanger.com/data-privacy...
I previously covered publisher concerns about Googleβs SSP/ad server setup and the benefits of breaking that up here:
www.adexchanger.com/publishers/p...
The ad tech verdict of the century is in: Google has an illegal monopoly in ad tech
Court ruled the company has taken illegal action to consolidate control of the SSP and ad server market and illegally tied its SSP and ad server together
www.adexchanger.com/platforms/go...
*opens 1 website*
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Checking in on CNBC this morning
03.04.2025 13:26 β π 343 π 75 π¬ 15 π 5Is it good when this is what Fox Business is playing on a loop?
02.04.2025 23:21 β π 233 π 36 π¬ 10 π 6Keith "Brand Safety" Hernandez
03.04.2025 02:39 β π 0 π 0 π¬ 0 π 0Tfw when you agree to share your data
22.03.2025 19:22 β π 0 π 0 π¬ 0 π 0Here's more about the Netflix Ads Suite from Nicolle Pangis, in case you missed it:
www.adexchanger.com/tv/meet-the-...
From @consumerreports.org: The dismissal of two FTC officials undermines the independence of the FTC, leaving consumers at risk.
19.03.2025 00:47 β π 120 π 61 π¬ 2 π 4SCOOP: More than 300 FTC blogs published under FTC Chair Lina Khan disappeared this morning. They included posts critical of Amazon, Microsoft, and generative AI.
www.wired.com/story/federa...
NAS is coming...
Netflix's Nicolle Pangis just revealed the name of Neflix's in-house ad platform: the Netflix Ad Suite, or NAS for short (because ad tech demands acronyms)
AdExchanger Executive Editor Sarah Sluis got the news first at #CTVConnect