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Tuija Aalto

@taalto.bsky.social

Helsinki-based all-round-digital-media-pundit. Doctoral student w. Tampere University. Expert at Strategy and customer insights w. Yle the Finnish Broadcasting Company.

790 Followers  |  864 Following  |  34 Posts  |  Joined: 10.12.2023  |  1.7833

Latest posts by taalto.bsky.social on Bluesky


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Controversies Over Journalistic Social Media Influencers: “Social Media Reality” Practices Expanding the Boundaries of Journalism Tensions have arisen from journalists increasingly capitalising on their visibility as social media influencers (SMIs). In this paper, we analyse a diverse set of media texts published between 2019...

New article on Journalistic social media influencers published, no paywall
Aalto, T., & Frig, M. (2026). Controversies Over Journalistic Social Media Influencers: “Social Media Reality” Practices Expanding the Boundaries of Journalism. doi.org/10.1080/1751...

20.02.2026 09:02 — 👍 1    🔁 0    💬 0    📌 0

Oh dear. But onwards we trudge

30.12.2025 21:53 — 👍 0    🔁 0    💬 0    📌 0
Acceptance email

Acceptance email

An article two years in the making, accepted for publication. Yay!

30.12.2025 17:50 — 👍 5    🔁 0    💬 1    📌 0
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Tuija Aalto (@tuija) New post about a research article on TikTok’s problematic influencer governance documentation

substack.com/@tuija/note/...

27.07.2025 15:32 — 👍 1    🔁 0    💬 0    📌 0
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My thoughts on authenticity vs. inauthenticity related to platformized influence

open.substack.com/pub/aalto/p/...

07.07.2025 12:42 — 👍 1    🔁 0    💬 0    📌 0
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Where were you when podcasts went mainstream? Technically feasible in the early oughts, podcasts have only recently become commercially viable in Finland. Where does it go on the platform timeline?

When did you pick up the podcast habit ? open.substack.com/pub/aalto/p/...

27.04.2025 16:00 — 👍 1    🔁 0    💬 0    📌 0

Off topic
What I see is the only female name on the table aside from Cher refers to a canine 🤔

10.01.2025 16:37 — 👍 13    🔁 0    💬 2    📌 0

Yes this an important insight and needs to guide allocating more resources (communication efforts) of knowledge institutions.

20.12.2024 12:40 — 👍 0    🔁 0    💬 0    📌 0
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The expert class confronts reality "While perceived authenticity has always been an important piece of evaluating trustworthiness, <em>performed</em> authenticity has become much more important than ever before because of social…

"Performed authenticity has become more important than ever before because of social media," writes @sethclewis.bsky.social

20.12.2024 12:35 — 👍 12    🔁 7    💬 4    📌 1
Hakaniemen tori, lunta maassa

Hakaniemen tori, lunta maassa

Asiakaskunnan tarpeet…? Tuote kestää kylmää ei pilaannu äkkiä…

08.12.2024 19:52 — 👍 2    🔁 0    💬 0    📌 0

Thank you. The 💰 is definitely an essential element in the context

06.12.2024 06:17 — 👍 1    🔁 0    💬 1    📌 0

PhD student hailing from HELsinki, happy to be included

05.12.2024 23:55 — 👍 1    🔁 0    💬 0    📌 0
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Influencers and influencer marketing defined, plus context Influencers are people who successfully commercialize their social media following

I crafted the image below to convey the idea of the multiple actors online, from SMI to creators to artists, sportspeople and journalists as doing commercial collaborations, and to “newsfluencers” (Pew Research Center 2024). What am I missing?

open.substack.com/pub/aalto/p/...

05.12.2024 23:46 — 👍 3    🔁 1    💬 1    📌 0
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Creator-led journalism: journalist youtuber Johnny Harris launches a network called Newpress and introduces a new channel called Tunnelvision. Entrepreneurial Journalism within Creator Industry. Impressive, quality storytelling, exiting development indeed.

youtu.be/uhq-e7_6xSg?...

04.12.2024 18:36 — 👍 3    🔁 0    💬 0    📌 0

It seems to look at content impressions amassed by various sites instead of inquiring content consumers’ intentions

02.12.2024 20:32 — 👍 1    🔁 0    💬 0    📌 0

Hmm this is a change in research findings until now, what do you make of this Ofcom / BBC report @rasmuskleis.bsky.social ?

02.12.2024 18:51 — 👍 2    🔁 0    💬 2    📌 0
 Nordic fan funding figure: 5,7 million USD contributed to Swedish content creators on Patreon in 2023

Nordic fan funding figure: 5,7 million USD contributed to Swedish content creators on Patreon in 2023

A Nordic fan funding figure: 5,7 million USD contributed to Swedish content creators on Patreon in 2023 aalto.substack.com/p/a-nordic-f...

25.11.2024 17:45 — 👍 1    🔁 1    💬 0    📌 0

Kiitos kuittaan toiveen kuulluksi 👌

25.11.2024 16:33 — 👍 1    🔁 0    💬 0    📌 0

Hmm- mitä arvelet syyksi?

24.11.2024 14:14 — 👍 0    🔁 0    💬 1    📌 0

Really the actual emergence of entire business ecosystem and the level of professionalism in the people involved

24.11.2024 14:10 — 👍 1    🔁 0    💬 0    📌 0

Tämähän on vinha kehityskulku. Oma radiovastaanotin. Fyysinen laite joka tekee yhden asian. 👌

24.11.2024 11:31 — 👍 1    🔁 0    💬 0    📌 0

I co-wrote a nonfiction book on making oneself discoverable on social media (aka personal branding) in 2010. Little did I foresee influencer industry and the media landscape w. newsfluencers and all. Future always ends up surprising, no matter how much foresight. And that’s great. #furiouslycurious

23.11.2024 13:46 — 👍 4    🔁 0    💬 1    📌 0
TikTok Ban: Last Week Tonight with John Oliver (HBO)
YouTube video by LastWeekTonight TikTok Ban: Last Week Tonight with John Oliver (HBO)

TikTok - a mystery. This educational video actually does a pretty good job explaining the multifaceted regulation and governance challenge ByteDance poses for western nations

youtu.be/5CZNlaeZAtw?...

21.11.2024 21:03 — 👍 2    🔁 1    💬 1    📌 0

Hello Fellow Olds hailing from HEL

20.11.2024 09:43 — 👍 1    🔁 0    💬 0    📌 0
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Ok so platform uses repost

18.11.2024 19:23 — 👍 1    🔁 1    💬 0    📌 0

Learning how to amplify: what is to resend on Bluesky? re-tweet it is not, re-post perhaps? re-skeeting has also been proposed)

18.11.2024 19:07 — 👍 8    🔁 3    💬 1    📌 0

Tiedättekö mikä päivä huomenna on? Huomenna television HD-kanavat vaihtuvat maanpäällisessä antenniverkossa kanavapaikkojen kärkeen. Eli jatkossa kanavapaikalla näkyy YLE TV1:n HD-versio SD:n sijaan. Tämä siis ennakkovaroituksena että tiedät miksi äitisi/isoisäsi soittaa huomenna kolmen jälkeen.

18.11.2024 07:47 — 👍 118    🔁 19    💬 9    📌 3

Podcasting theorized - this sounds super interesting looking forward to reading!

17.11.2024 07:45 — 👍 3    🔁 0    💬 0    📌 0
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open.substack.com/pub/aalto/p/...

16.11.2024 10:43 — 👍 2    🔁 1    💬 0    📌 0

Looking interesting 🤗

15.11.2024 16:53 — 👍 0    🔁 0    💬 0    📌 0

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