Tom Rouse

What about the puns?

More students pick comms and media courses as pure PR degrees plunge The number of entrants in media, journalism and communications courses in the UK has steadily risen over the past seven years, new PRWeek research based on UCAS data reveals.

www.prweek.co.uk/article/1931... As someone who has taught on pure play PR and broader comms degrees I don't think this is a bad thing - modern PR is so varied, having graduates with a broad understanding of media and comms, not just our chosen discipline is vital

Increasingly feels like AI is the next big culture war which will play out online and the average consumer will be blissfully unaware of.

Follow @wario64.bsky.social and repost for a chance to win 1 of 15 Steam codes for Dungeons & Dragons Neverwinter Nights 2: Enhanced Edition courtesy of @aspyr.com. Giveaway ends on July 20th, 6 PM PT

game is available now on PC and consoles store.steampowered.com/app/2738630/...

It should have been side quest

Time for my annual which agencies and comms teams are hiring graduate roles this summer post.

We've had a fab crop at City University this year, so would love to point them in the direction of potential jobs.

Polygon being gutted is a tragedy

UK inflation basket update: VR headsets in and DVD rental out UK’s official statistics office updates the 750 goods and services it tracks to measure how quickly prices are rising across the country

Sorry, the ONS added VR headsets, but removed a pint of Guinness from its inflation shopping basket? Are they living on a completely different planet? www.thetimes.com/business-mon...

Highlight of my Christmas

Research - Reputation in the Age of AI How Large Language Models (LLMs) influence perceptions of Quality, Trust, Innovation, and Value in brand communications

Genuinely surprised how little AI LLMs are using social media as a source for info - just 1% of content about brands comes from it according to new research from @darrylsparey.bsky.social and @paulstollery.bsky.social's team at Hard Numbers www.hardnumbers.co.uk/research-rep...

Tempted to do it to get free personal PR tbh ;)

Love this mate

TIL I'm older than text messaging

That's a great suggestion - thank you!

Hey marketing friends - am doing a lecture on social media trends for 2025 for my third year students next week. So it's not just my views - what do you think are the key trends to watch for? (which aren't AI)....

Favourite fact from @battenhall.com's 2025 social trends event - more hours of YouTube are streamed on TVs than Netlfix

This is fun, but would have been a much better Xbox campaign - tie it to their current This is An Xbox marketing, by branding TFL seats as "This is an Xbox Chair"

And you mate :)

Looking forward to it!

This intro stopped in my tracks. From @loudmouthjulia.bsky.social: postingnexus.substack.com/p/a-fault-in...

Friday night pub musings - Labour could really do with John Prescott right now - an unashamed bruiser who does what's right and is unafraid of ruffling feathers.
(And probably need Mandelson and Campbell too, but that's another post)

Visually stunning comic launched to help creative freelancers with their mental health - The Society of Authors Designed as a practical guide to surviving the ups and downs of freelancing in the cultural sector, Mental Health for Creative Freelancers is a comforting antithesis to run-of-the-mill mental health a...

With the creative community growing on Bluesky, I thought I’d reshare this resource on Mental Health for Creative Freelancers!

Written by me, illustrated by some extremely talented artists. It covers everything from money worries to imposter syndrome to burnout: societyofauthors.org/2022/11/12/v...

a white cat is laying on its back on the floor and says `` hello . hello ... '' ALT: a white cat is laying on its back on the floor and says `` hello . hello ... ''

Quite a bit of pressure on what to post first...so in old school Twitter style, here's a cat GIF...