Simon Vreeman

Current mood: www.youtube.com/watch?v=cgzS...

Andrej Karpathy's keynote on June 17, 2025 at AI Startup School in San Francisco. Slides provided by Andrej: https://drive.google.com/file/d/1a0h1mkwfmV2Plek... Andrej Karpathy: Software Is Changing (Again)

Andrej Karpathy: Software Is Changing (Again) www.youtube.com/watch?v=LCEm...

'Positive review only': Researchers hide AI prompts in papers Instructions in preprints from 14 universities highlight controversy on AI in peer review

'Positive review only': Researchers hide AI prompts in papers asia.nikkei.com/Business/Tec...

A Cheeky Pint with OpenAI cofounder Greg Brockman www.youtube.com/watch?v=E6hC...

The Effectiveness Equation - How to understand the full impact of your marketing strategy and prove it to the rest of the company services.google.com/fh/files/mis...

3 examples of product-led SEO In this post, I highlight 5 examples of product-led growth and how they are different from each other.

3 examples of product-led SEO www.growth-memo.com/p/5-examples...

AI alone cannot solve the productivity puzzle Economic miracles stem from discovery, not repeating tasks at greater speed

AI is just another productivity tool and the productivity gains will be limited; for lasting economic expansion, AI must catalyze new industries and initiatives www.ft.com/content/55bc...

Inside Amsterdam’s high-stakes experiment to create fair welfare AI The Dutch city thought it could break a decade-long trend of implementing discriminatory algorithms. Its failure raises the question: can these programs ever be fair?

Inside Amsterdam’s high-stakes experiment to create fair welfare AI www.technologyreview.com/2025/06/11/1...

AI’s metrics question — Benedict Evans With every platform shift, we want to measure the growth but we’re confused about what to measure. That’s partly a problem of data and definitions, but it’s really a question about what this is…

AI’s metrics question — Benedict Evans www.ben-evans.com/benedictevan...

Three MarTech solutions putting generative AI in marketing Explore developer solutions for personalized advertising with AI, including AI-powered ad optimization, AI video editing, and AI for ad copywriting.

Three MarTech solutions putting generative AI in marketing developers.googleblog.com/en/google-ma...

Data-driven marketing starts with developers Explore MarTech solutions and developer tools for data analytics, BigQuery data transformation, and data-driven marketing insights.

Data-driven marketing starts with developers developers.googleblog.com/en/data-driv...

Claude Leak: How LLMs Search – What SEOs Need to Know The Claude leak reveals for the first time how an LLM like Claude 4 decides whether to search, link to content, or answer from internal knowledge – with major implications for SEO.

Claude Leak: How LLMs Search – What SEOs Need to Know gpt-insights.de/ai-insights/...

An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied) We analyzed 75,000 brands to see which search factors are most likely to influence brand mentions in AI Overviews. Here's what we found.

An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied) ahrefs.com/blog/ai-over...

Query Fan-Out: A Data-Driven Approach to AI Search Visibility - WordLift Blog Google’s AI Mode doesn’t just process a query—it explodes it into a network of sub-queries, fanning out across Google’s Knowledge Graphs and web index to generate comprehensive answers.

Query Fan-Out: A Data-Driven Approach to AI Search Visibility - wordlift.io/blog/en/quer...

How AI Mode Works and How SEO Can Prepare for the Future of Search - AI Mode is transforming Google Search beyond recognition, and SEO isn’t ready. This article explains how generative search works, why traditional tactics are falling short, and what marketers must do…

How AI Mode Works and How SEO Can Prepare for the Future of Search - ipullrank.com/how-ai-mode-...

Breaking down the AI Mode Patent I'm on a flight to Bucharest finishing up a massive blog post called "How AI Mode Works and How SEO Can Prepare for the Future of Search." It probably won't be ready until Tuesday due to the Memorial…

Breaking down the AI Mode Patent www.linkedin.com/pulse/breaki...

Why SEOs Are the Natural‑Born Marketers for the Age of AI SEO isn’t just about search rankings anymore. It’s about…

Why SEOs Are the Natural‑Born Marketers for the Age of AI www.linkedin.com/pulse/why-se...

Presentations — Benedict Evans Every year, I produce a big presentation exploring macro and strategic trends in the tech industry. New in May 2025, ‘AI eats the world’.

AI eats the world. — Benedict Evans www.ben-evans.com/presentations

CRO does not equal A/B Testing

CRO does not equal A/B Testing

speakerdeck.com/vreeman/b-te...

An Introduction to Relevance Engineering: The Future of Search What is relevance engineering? Discover how we need to reframe SEO for a more holistic marketing strategy that addresses the impact of LLMs on search.

An Introduction to Relevance Engineering: The Future of Search ipullrank.com/relevance-en...

Introducing NLWeb: Bringing conversational interfaces directly to the web - Source Today Microsoft is introducing NLWeb, an open project designed to simplify the creation of natural language interfaces for websites—making it easy to turn any site into an AI-powered app. Learn more…

Introducing NLWeb: Bringing conversational interfaces directly to the web - Source news.microsoft.com/source/featu...

AI in Search: Going beyond information to intelligence Today at I/O, we showed how we’re enhancing Search with our latest Gemini models via AI Mode.

AI in Search: Going beyond information to intelligence blog.google/products/sea...

AI Overviews are now available in over 200 countries and territories, and more than 40 languages. Today at I/O, we announced that AI Overviews in Google Search are launching in new countries and languages, bringing the helpfulness of AI to more people around the worl…

AI Overviews are now available in over 200 countries and territories, and more than 40 languages. blog.google/products/sea...

SEOs want the brand budget. But should they get it? There’s a rich opportunity here for SEOs to level up - not by taking over brand, but by learning from it.

SEOs want the brand budget. But should they get it? www.jonoalderson.com/conjecture/s...

Microsoft plans to shut down Bing Search APIs on August 11; a source says the largest customers will retain access, and DuckDuckGo confirms it won't be affected (Paresh Dave/Wired)

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Tell Better Stories by Jeremy Connell-Waite | Business Storytelling Nine Principles of Better Stories: A free resource to help business leaders tell better stories.

Tell Better Stories by Jeremy Connell-Waite | Business Storytelling www.betterstories.org

First-party tags in seconds: Cloudflare integrates Google tag gateway for advertisers Cloudflare introduces a one-click integration with Google tag gateway for advertisers.

First-party tags in seconds: Cloudflare integrates Google tag gateway for advertisers blog.cloudflare.com/google-tag-g...

On May 8, I’ll be speaking at the SEO Benelux Meetup at DPG Media… | Simon Vreeman On May 8, I’ll be speaking at the SEO Benelux Meetup at DPG Media Nederland in Amsterdam. My talk? Why CRO ≠ A/B Testing. Too often, CRO gets reduced to running experiments — but real optimisation st...

On May 8, I’ll be speaking at the SEO Benelux Meetup at DPG Media Nederland in Amsterdam.

www.linkedin.com/posts/simonv...

OpenAI Adds Shopping to ChatGPT in a Challenge to Google OpenAI is launching a shopping experience inside of ChatGPT, complete with product picks and buy buttons. WIRED spoke with Adam Fry, the company’s search product lead, to ask how it all works.

OpenAI Adds Shopping to ChatGPT in a Challenge to Google www.wired.com/story/openai...

Improved Shopping Results from ChatGPT Search | OpenAI Help Center How Product Results are Selected

Improved Shopping Results from ChatGPT Search help.openai.com/en/articles/...