David Arkin

I love that KC Parent asked us to do this with their writers. I think it will be strengthen their writers, make their products better and make the editing more efficient for their editors.

Last week, we conducted a training session with those writers where we discussed trends in storytelling, covered SEO basics and headline writing tactics.

The idea was that they wanted all of the content they created — whether by an FTE or a freelancer — to follow the same standards and digital-focused approach.

Now that the local team has the new strategies moving forward, the magazine's owners asked that we take those best practices to their more than one dozen freelancers and contractors.

We have spent a few months working with the great team at KC Parent on everything from digital planning to SEO to newsletters. Much of the work has been concentrated on how to grow their audience through different tactics.

Much of our consulting focuses on helping local media companies move the needle with their audience growth. But a recent engagement with a magazine extended that work to their freelancers and contractors.

It's terrific that organizations like the LMC see the value in what he's created. I am guessing many more will soon.

Mike built a pretty impressive franchise network and now is offering those learnings, strategies and tools to any publisher. He runs a technology company that was built to help run a digital publishing business in the real world. That's pretty unique in the industry today.

I've worked with Mike and his team over the last year and what he has built deserves more attention in the industry. It's a solid CMS but goes way beyond a publishing system. It helps publishers run their business with revenue tools, a billing platform & media liability insurance.

👏 Congratulations to Michael Shapiro and the TAPinto.net for being named a preferred content management system provider by the Local Media Consortium.

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I’m thrilled to be selected to serve as a coach for the Branded Content Cash Camp, a 12-week, hands-on program that will help media sales teams execute more branded content sales.

You can find more information here: www.brandedcontentproject.com/post/applica...