Nika Kotláriková | Business Marketing With Nika

Ship ugly, but ship anyway.

There’s nothing worse than hesitating to launch just for the sake of perfection. It won’t help anyone, and you might miss your chance.

Press enter and share your product.

#buildinpubilc

Product of the Day on Product Hunt.
That’s what 2 guys from our hackathon achieved.

– They joined AIBuildDay (the hackathon I co-organised) and coded for 12 hours.
– Six days later, they announced 5 paying customers.
– This Saturday, they won 1st place on PH.

I am proud of them.

#buildinpublic

Product of the Day on Product Hunt! That’s what two guys from our hackathon achieved. – They joined our AI Build Day and coded for 12 hours. – Six days later, they announced 5 paying customers in…... Product of the Day on Product Hunt! That’s what two guys from our hackathon achieved. – They joined our AI Build Day and coded for 12 hours. – Six days later, they announced 5 paying customers in ...

OG post:
www.linkedin.com/posts/nika-k...

Product of the Day on Product Hunt.
That’s what 2 guys from our hackathon achieved.

– They joined AIBuildDay (the hackathon I co-organised) and coded for 12 hours.
– Six days later, they announced 5 paying customers.
– This Saturday, they won 1st place on PH.

I am proud of them.

#buildinpublic

What maximizes “shareholder value?”

One theory: Doing what’s best for the customer and product and employees, because that’s the best possible company, which in turn is the most valuable company.

Other theories may or may not be better, but I like this one.

Did you visit this?

I work best under pressure.

In 3 hours, I’ll have a family visit, and I need to squeeze in my workout before that.

But I’ve already finished my newsletter, which I’ll send just as the doorbell rings. Just in time. 😃

I love this kind of tension.

#buildinpublic

Business & Marketing with Nika | Nika Kotláriková | Substack The newsletter for those who love or are about to love marketing. ✨ I also share things related to the Building in public approach, Tech, Social media, Community building, Content creation, VC & Fun...

You can subscribe to my newsletter here:

businessandmarketing.substack.com

I work best under pressure.

In 3 hours, I’ll have a family visit, and I need to squeeze in my workout before that.

But I’ve already finished my newsletter, which I’ll send just as the doorbell rings. Just in time. 😃

I love this kind of tension.

#buildinpublic

I should create a better graphic design. :D

LinkedIn’s algorithm rewards each format differently. These post types drive the most engagement (in this exact order):

6. Text
5. Poll
4. Image
3. Video
2. Native documents
1. ...and the winner? 👉 Revealed in my weekly article:

businessandmarketing.substack.com/p/linkedin-v...

#buildinpublic

LinkedIn’s algorithm rewards each format differently. These post types drive the most engagement (in this exact order):

6. Text
5. Poll
4. Image
3. Video
2. Native documents
1. ...and the winner? 👉 Revealed in my weekly article:

businessandmarketing.substack.com/p/linkedin-v...

#buildinpublic

We are better when we are punished, lol :D

I realised that urgency and fear of failure have always pushed me toward my goals.

When I feel too comfortable, I lose drive.

Does this mean reaching my goals requires staying in survival mode all the time? 🥲

#buildinpublic

Guys, you are right, I should create more positive patterns in these terms.

This is healthy approach I should acquire. 👀

Probably some childhood trauma, lol.

🤣 I do marketing, but I do not smoke. 😂

I should try sauna again 😀

Harassing the mods into banning someone has never worked. And harassing people in general has never changed their mind.

I realised that urgency and fear of failure have always pushed me toward my goals.

When I feel too comfortable, I lose drive.

Does this mean reaching my goals requires staying in survival mode all the time? 🥲

#buildinpublic

Perhaps the Bluesky community will dislike me for this, but I’ll share it anyway as a small personal achievement.

100K impressions in 7 days on that career platform!

I posted a mini case study on the page.
Check the comment to read it.

#buildinpublic

I published a post that went viral with over 80,000 impressions on LinkedIn. But the conditions under which it happened might surprise you: • It was about the platform LinkedIn hates the most: X •… ... I published a post that went viral with over 80,000 impressions on LinkedIn. But the conditions under which it happened might surprise you: • It was about the platform LinkedIn hates the most: X • I...

Mini case-study:
www.linkedin.com/posts/nika-k...

Perhaps the Bluesky community will dislike me for this, but I’ll share it anyway as a small personal achievement.

100K impressions in 7 days on that career platform!

I posted a mini case study on the page.
Check the comment to read it.

#buildinpublic

Yes, I agree, I should rework that.

ambitious :D

What are your plans for Q4 2025?

My goals for Q4 2025:
#buildinpublic

What are your plans for Q4 2025?

My goals for Q4 2025:
#buildinpublic

Marketers must be telepathic.

Let me explain.

When I was in university, I interned at an advertising agency. My first assignment was to create a newsletter promoting beer.

I, someone who’s never even drunk alcohol, was supposed to advertise an alcoholic beverage. Needless to say, I failed.

[1/7]

If the product, company, or idea makes sense to you, chances are your marketing campaign will turn out great, because you’ve put a piece of yourself into something you genuinely favour.

[7/7]