Clarissa Filius

Local SEO teams should utilize ChatGPT and other LLMs as channels for traffic and conversions. Monitor traffic in GA4 then take action by carrying out queries about your brand to ensure that content there is accurate.

In 2025, user-generated content is expected to continue growing. We are already seeing more images, reviews, and videos created by users being featured in Google Business Profiles, and this trend is likely to expand.

I think we will have to work hard in 2025 to be local. This will separate you from the businesses jumping on LLMs and churning out sub-standard stuff. People want to see the businesses as local and support local.

Local search is a perfect fit for wearables. The transition from the phone to wearables is just beginning and I think we will see our first example of how augmented reality and wearables can benefit local SEO.

Huge thanks to @timcapper.bsky.social @crystalontheweb.bsky.social @clarissafilius.bsky.social @bendfisher.bsky.social

23.01.2025 14:14 — 👍 6    🔁 4    💬 1    📌 0

As an SEO, 99 out of 100 times, pagespeed is something you shouldn’t worry about.

Let the devs handle it; they are the engineers.

It’s your job to get results, and prioritize wisely.

And in 99% of the cases, pagespeed is not it.

Just because its easy to measure, doesn’t mean it’s important

12.12.2024 06:27 — 👍 23    🔁 2    💬 4    📌 0

So true, sitespeed doesn’t impact rankings, so should definitely not be a high priority. Though in eCom it can impact conversion rates, so in that case it is important and should be flagged (but for other reasons).

12.12.2024 07:13 — 👍 0    🔁 0    💬 1    📌 0

[Interview] Clarissa Filius (iO) over SEO Benelux Conferentie Clarissa Filius is Teamlead SEO bij iO. Zij was aanwezig bij de 2024-conferentie van SEO Benelux Conference in Antwerpen

Interview in marketing report on @seobenelux conference marketingreport.nl/interview-cl...

11.12.2024 20:10 — 👍 0    🔁 0    💬 0    📌 0

got mad. made a video about chatgpt. please send to your friends who use chatgpt as a search engine youtu.be/1OvasjokuaA

05.12.2024 01:35 — 👍 77    🔁 34    💬 11    📌 4

Very educational: ChatGPT is not a search engine #search #ai #chatgpt youtu.be/1OvasjokuaA?...

07.12.2024 09:41 — 👍 2    🔁 1    💬 0    📌 0

Google CEO: Search Will Change Profoundly In 2025 Google's CEO Sundar Pichai struggles to articulate concern for web ecosystem. Says Search will change profoundly in 2025

07.12.2024 09:10 — 👍 3    🔁 0    💬 1    📌 1

💬 Client question: "Is using display: none to hide SEO text helpful or harmful?"

🤔 A developer suggested hiding an "SEO paragraph" to boost rankings. Seriously? This outdated tactic does NOTHING for SEO.

I can't believe stuff like this is still happening. Of course, I advised against it. #SEO

27.11.2024 14:10 — 👍 1    🔁 0    💬 0    📌 0

Google Maps Business profile reviews

Now seeing highlighted reviews in Google Maps among the images. #googlemaps #locseo #gbp

23.11.2024 15:02 — 👍 3    🔁 0    💬 0    📌 0

This is really getting quite remarkable

• BlueSky user numbers have doubled in the past week and now total 3.5 million across US & UK 🚀

• Number of people deleting their X/Twitter account remains way up

And the next chart is particularly notable...

19.11.2024 21:22 — 👍 5793    🔁 1400    💬 133    📌 169

a girl is sitting on a red couch next to a man with a no face mask ALT: a girl is sitting on a red couch next to a man with a no face mask

20.11.2024 05:36 — 👍 2    🔁 0    💬 0    📌 0

DOJ Will Push Google to Sell off Chrome to Break Search Monopoly Top Justice Department antitrust officials have decided to ask a judge to force Alphabet Inc.’s Google to sell off its Chrome browser in what would be a historic crackdown on one of the world’s bigges...

DOJ wants Google to sell off Chrome and their sharing of data. To break their search monopoly.
www.bloomberg.com/news/article...

I personally think this would be very good for competition and users alike in the end. However with appeals still very likely probably a case of too little too late.

19.11.2024 09:04 — 👍 19    🔁 5    💬 3    📌 2

Page Experience report says goodbye

Google Search Console is deprecating its Page Experience report, but there’s no need to worry. Core Web Vitals and HTTPS tracking aren’t going anywhere. This update is simply about decluttering the interface by removing the summary—nothing more.

19.11.2024 09:25 — 👍 3    🔁 1    💬 0    📌 0

a man in a white shirt and tie is raising his arm in the air . ALT: a man in a white shirt and tie is raising his arm in the air .

19.11.2024 08:43 — 👍 0    🔁 0    💬 1    📌 0

An illustration of the SEO community moving to a new club house by Dall-E. #x #bluesky #moving

18.11.2024 06:34 — 👍 5    🔁 0    💬 0    📌 0

Oh thats great, so I haven’t missed much 😄

17.11.2024 07:39 — 👍 1    🔁 0    💬 0    📌 0

Just found out all SEO’s are moving to Blue Sky. So here I am as well, feeling like I found out late about this. #bluesky #seo

16.11.2024 21:56 — 👍 12    🔁 0    💬 3    📌 0