@lizlinder.bsky.social
Director Of SEO at Kick Point and the Kick Point Playbook (she/her) Here to inspire you to better understand SEO and how it should directly support your business goals. ✨ https://kpplaybook.com/team/liz-linder/
Local SEO hasn't been solely about clicks and rankings for a long time. It's about visibility and brand recognition, so you're top of mind. 🏆
@whitespark.ca mentions a metric we should pay attention to is branded searches. 👀
&... what channels are driving valuable conversions?
Last resilience tip from @whitespark.ca is "citations!"
It's easy to ask ChatGPT and other LLMs what sources they pull branded information from and local, industry-relevant citations give you the opportunity to build on this awareness.
Resilience tip from Tori Begg, "review velocity as a KPI" so not just on your Google Business profile but on Yelp, GlassDoor, etc. ⭐⭐⭐⭐⭐
Pay attention to whatever is most relevant to your business and industry.
🔥📽️ Resilience tip from @yourfavoriteseo.bsky.social "communication and collaboration" with other marketing teams, like experts in social.
Being visible on other platforms and building your brand authority has continued to gain popularity.
Watching @gatherup.bsky.social's Back To School For Digital Marketers event today, and wanted to highlight some of these awesome reminders and tips on building resilience in local search.
24.09.2025 19:16 — 👍 1 🔁 1 💬 1 📌 0Still chasing rankings like they’re your endgame?
It's time to focus your time on building trust, driving conversions, and meeting people where they’re searching.
Shift your strategies to being top of mind, not just top of the SERP.
📽️ Watch Now: www.youtube.com/shorts/yNp27...
Not every SEO trend is your end game—some are red herrings.
But, a strategy that aligns with your goals helps you:
📍 Show up for the right search queries
📍 Reach people who actually convert
📍 Get real buy-in from stakeholders
👍 Let's focus on what moves the needle: youtube.com/shorts/913bI...
🤖 5 AI Insights about from Google Search Central Live in Madrid on April 9, 2025 👇
* Google treatment of AI content
* How AI Search and AI Overviews work and how to optimize for them
* Monitoring AIO’s and Gemini searches
* The future of SEO with LLMs
Read: www.aleydasolis.com/en/search-en...
Feel like your SEO strategy is stuck in a lavender haze? Before you chase the next shiny trend, make sure your foundation is solid.
The best SEO move? Go back to December and brush up on the basics.
Watch the full video to see why!▶️ www.youtube.com/shorts/USJ2O...
💡 What should you test first in SEO?
“You’ve got to weigh it by effort, impact, and the client relationship.”
Great reminder from @celestelili.bsky.social: test what your client’s ready for—not just what might work best.
Researched Google's New AI Mode So You Don't Have To 🚀
Evaluated hundreds of AI Mode outputs across user intents & here's what you NEED to know:
🔍 It's genuinely AI-powered - the same query "cheap flights" produced seemingly endless variations of output text ranging from 370 to 449 words!
It’s time to shake off low visibility! 🎶 Here are three easy ways to boost your local visibility right now:
💡 Optimize your GBP.
💡 Create dedicated service pages.
💡 Get more reviews.
www.youtube.com/shorts/EVKRR...
SEO trends come and go, but not everything is worth the hype. The best SEOs focus on what matters—solving problems, creating great experiences, and driving results. 💪
Confidence comes from strategy, not chasing trends. Cut the noise, stress less, and focus on impact.
kpplaybook.com/resources/ho...
Oh you know it 🤣
20.02.2025 23:12 — 👍 1 🔁 0 💬 0 📌 0No problem! If you register you’ll get a recording you can watch at a time that works best for you.
If you have any questions on this topic feel free to leave a comment on the LinkedIn event and we can add them to our Q&A.
Hey everyone! 👋 I’m hosting a webinar on March 18th with @celestelili.bsky.social — she’ll be talking about integrating AI into your SEO testing workflows!
If you're interested in AI (who isn't in 2025, right?!) register and join us! 🤩
www.linkedin.com/posts/kick-p...
2025 is about working smarter — not harder. Instead, focus on:
✨ Quality over quantity
✨ Gaining leads over chasing traffic
✨ Diversifying your content distribution
www.linkedin.com/posts/elizab...
Excited to be a part of BrightLocal's Local SEO Predictions 🔮 ✨
There appears to be a consensus towards a customer-centric focus on local search going forward.
Here's to continuing to be better at local search thanks to this awesome list of experts. 🥂
www.brightlocal.com/blog/expert-...
This is so visually satisfying 🤩
15.01.2025 16:37 — 👍 1 🔁 0 💬 0 📌 0
A massive treasure chest of ideas/tips! 27 Expert Marketing Tips to Use in 2025.
One of my favs listed is to use AI to deliver insights from your 📈 GA4 data.
kpplaybook.com/resources/27...
we were always skippin’ town 🚗🎶
06.12.2024 16:00 — 👍 1 🔁 0 💬 0 📌 0What started as a simple client ask, turned into a list of actionable tactics to help improve local visibility. 📍
👀 If you missed Local SEO For Good this year, have a watch.
Do you have a blank space in your header tag knowledge? In my latest post, I break down:
✅ What are header tags?
✅ Why they’re crucial for SEO.
✅ How to get your heading hierarchy right.
✨ Structure your content for success with more impactful headings! Read Now: kpplaybook.com/resources/ho...
