Liz Linder

Still chasing rankings like they’re your endgame?

It's time to focus your time on building trust, driving conversions, and meeting people where they’re searching.

Shift your strategies to being top of mind, not just top of the SERP.

📽️ Watch Now: www.youtube.com/shorts/yNp27...

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Not every SEO trend is your end game—some are red herrings.

But, a strategy that aligns with your goals helps you:

📍 Show up for the right search queries
📍 Reach people who actually convert
📍 Get real buy-in from stakeholders

👍 Let's focus on what moves the needle: youtube.com/shorts/913bI...

🤖 5 AI Insights about from Google Search Central Live in Madrid on April 9, 2025 👇

* Google treatment of AI content
* How AI Search and AI Overviews work and how to optimize for them
* Monitoring AIO’s and Gemini searches
* The future of SEO with LLMs

Read: www.aleydasolis.com/en/search-en...

Feel like your SEO strategy is stuck in a lavender haze? Before you chase the next shiny trend, make sure your foundation is solid.

The best SEO move? Go back to December and brush up on the basics.

Watch the full video to see why!▶️ www.youtube.com/shorts/USJ2O...

💡 What should you test first in SEO?

“You’ve got to weigh it by effort, impact, and the client relationship.”

Great reminder from @celestelili.bsky.social: test what your client’s ready for—not just what might work best.

Researched Google's New AI Mode So You Don't Have To 🚀

Evaluated hundreds of AI Mode outputs across user intents & here's what you NEED to know:

🔍 It's genuinely AI-powered - the same query "cheap flights" produced seemingly endless variations of output text ranging from 370 to 449 words!

YouTube video by KP Playbook - Analytics, SEO & Marketing Training 3 Local SEO Strategies to Boost Your Business Visibility

It’s time to shake off low visibility! 🎶 Here are three easy ways to boost your local visibility right now:

💡 Optimize your GBP.
💡 Create dedicated service pages.
💡 Get more reviews.

www.youtube.com/shorts/EVKRR...

How To Become A Better SEO In 2025 | 9 Skills Every SEO Needs | KP Playbook Build your SEO skills and confidence in 2025 with practical insights to create useful, relevant search experiences that drive results.

SEO trends come and go, but not everything is worth the hype. The best SEOs focus on what matters—solving problems, creating great experiences, and driving results. 💪

Confidence comes from strategy, not chasing trends. Cut the noise, stress less, and focus on impact.

kpplaybook.com/resources/ho...

Oh you know it 🤣

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Here I’ve been forgetting when I could have just dropped a pin!

No problem! If you register you’ll get a recording you can watch at a time that works best for you.

If you have any questions on this topic feel free to leave a comment on the LinkedIn event and we can add them to our Q&A.

Kick Point Playbook on LinkedIn: AI is transforming how SEO professionals test, analyze, and optimize… AI is transforming how SEO professionals test, analyze, and optimize websites. In our next webinar, Celeste Gonzalez (RickeyRoo Inc.) will explore practical AI…

Hey everyone! 👋 I’m hosting a webinar on March 18th with @celestelili.bsky.social — she’ll be talking about integrating AI into your SEO testing workflows!

If you're interested in AI (who isn't in 2025, right?!) register and join us! 🤩

www.linkedin.com/posts/kick-p...

Liz Linder on LinkedIn: Are you still chasing rankings that don’t lead to conversions? Relying on… Are you still chasing rankings that don’t lead to conversions? Relying on AI to do everything? Ignoring your branded SERPs because it’s ‘not a priority’? Yeah,…

2025 is about working smarter — not harder. Instead, focus on:

✨ Quality over quantity
✨ Gaining leads over chasing traffic
✨ Diversifying your content distribution

www.linkedin.com/posts/elizab...

25 Experts Share Their Local SEO Predictions for 2025 25 experts provide their predictions for what's set to be a truly transformative 2025 in local SEO, digital marketing, and beyond.

Excited to be a part of BrightLocal's Local SEO Predictions 🔮 ✨

There appears to be a consensus towards a customer-centric focus on local search going forward.

Here's to continuing to be better at local search thanks to this awesome list of experts. 🥂

www.brightlocal.com/blog/expert-...

This is so visually satisfying 🤩

Year-End Marketing Recap: Essential Tips & Takeaways for 2024 From SEO to conversion optimization, revisit 2024’s standout marketing tips. Read our year-end recap and subscribe to our newsletter for future webinars and insights.

A massive treasure chest of ideas/tips! 27 Expert Marketing Tips to Use in 2025.

One of my favs listed is to use AI to deliver insights from your 📈 GA4 data.

kpplaybook.com/resources/27...

we were always skippin’ town 🚗🎶

What started as a simple client ask, turned into a list of actionable tactics to help improve local visibility. 📍

👀 If you missed Local SEO For Good this year, have a watch.

SEO Header Tags: How to Optimize H1, H2 & H3 | KP Playbook Learn how to use header tags (H1-H6) to organize content, improve SEO rankings, and create a better experience for readers and search engines.

Do you have a blank space in your header tag knowledge? In my latest post, I break down:

✅ What are header tags?
✅ Why they’re crucial for SEO.
✅ How to get your heading hierarchy right.

✨ Structure your content for success with more impactful headings! Read Now: kpplaybook.com/resources/ho...