mollie cahillane

Haddon, Haenni to exit NWSL in league restructure Haddon will exit this summer as the league shifts focus from marketing to revenue growth.

News from @molliecahillane.bsky.social, who we will eventually get over here more often:

NWSL chief marketing and commercial officer Julie Haddon and sporting director Tatjana Haenni are leaving.

Haenni lasts just three years in the job.

www.sportsbusinessjournal.com/Articles/202...

Source: NWSL actively shopping package for 2026, with eye on Sunday nights Expansion is part of the reason the NWSL is out in the market with a fifth media rights package, with an eye toward a Sunday night lineup of games.

Interesting NWSL media news via @molliecahillane.bsky.social: The league is shopping a package that'd start in 2026 and aim for Sunday nights.

The NWSL has deals with CBS, ESPN, Prime Video + ION through 2027, but only ~62 percent of matches are part of those rights, with the rest on NWSL Plus.

Unrivaled breaking ground not only on the court but also with its TV production crew

Unrivaled is breaking ground in more ways than meets the eye. I spoke with the talent and production crew behind the women-driven studio show, highlighting how TNT is all in on women's sports www.sportsbusinessjournal.com/Articles/202...

ESPN re-ups with ACC, keeping base media rights deal in place through 2036 ESPN is set to extend its base deal with the ACC through 2036, sources confirmed to Sports Business Journal on Thursday, marrying up end dates with the network’s separate ACC Network deal.

ESPN is exercising its option to extend its agreement with the ACC through 2036, sources tell me and @molliecahillane.bsky.social.

The current deal was set to expire in 2027, while ESPN's option had a deadline set for the coming days.

www.sportsbusinessjournal.com/Articles/202...

just me and all the finance bros collectively with teams open on our laptops in the delta lounge

happy monday

death, taxes, and romanticizing college football

Parker, Montgomery, Jbara to lead TNT Sports’ Unrivaled studio coverage TNT Sports announced three-time WNBA champion and two-time league MVP Candace Parker, former WNBA All-Star Renee Montgomery and host Lauren Jbara will anchor upcoming three-on-three women’s basketball...

let's go!! Candace Parker, Renee Montgomery and Lauren Jbara will lead TNT Sports’ Unrivaled studio coverage.

And look out for "Unrivaled Unscripted" - a doc that will follow the basketball league's first season in real time on Saturday nights
sportsbusinessjournal.com/Articles/202...

ESPN production execs picked up Rece Davis and Desmond Howard at 5am on the way to the Rose Bowl, just hours after the NOLA tragedy. How did the team pivot for the Sugar Bowl?
sportsbusinessjournal.com/Articles/202...

oregon wanted to be in the big 10 so badly… welcome, kids!

NEW PODCAST: @chadfinn.bsky.social, @molliecahillane.bsky.social, @sportsmediawatch.bsky.social and SBJ's Austin Karp join me to make 2025 Sports Media Predictions:

link.chtbl.com/SportsMediaP...

i miss the old me

(the me that wasn’t emotionally invested in the bears)

"I like the Simpsons better. It was easier to see where the ball was. You can never see where the ball is here" - my girlfriend, watching ABC/ESPN's MNF broadcast with me

hang on, Tennessee WBB did WHAT yesterday???

30 threes in a game is insane. go off, Vols.

there’s a Nike store opening half a mile away from me/across from Barclays Center… I fear for my future credit card bills

The CW adds more ACC women’s basketball to sports slate The CW added two new ACC women’s basketball games to its 2025 sports schedule, creating a pair of Sunday doubleheaders.

The CW is adding two ACC women's college basketball games to the 2025 slate, bringing its total to 11 on the network and creating a pair of Sunday double headers. Prez Brad Schwartz said all nine initial games sold out ad inventory, increasing demand📈📈
www.sportsbusinessjournal.com/Articles/202...

my girlfriend, who has never watched an NFL game in her life, told me i can’t finish making dinner until halftime so she can keep watching the Simpsons alt-cast

Cam Skattebo

ESPN brings live sports to Disney+ with dedicated tile ESPN on Disney+ officially arrives today, bringing a slate of ESPN+ and live sporting events to the House of Mouse’s flagship streaming service.

Game on. ESPN is now live on Disney+, with more than 100 live events coming in front of the ESPN+ paywall. I spoke with Jimmy Pitaro on the strategy, and what it means for upcoming DTC service 'Flagship'
www.sportsbusinessjournal.com/Articles/202...

Saturdays are for 11-degree Northwestern rivalry games at Wrigley Field

the man isn’t texting me back, i’m slightly worried

How can you not be romantic about college football watching Georgia-Georgia Tech?

triple overtime we GO… i love college football

NWSL title game draws record viewership on CBS The 2024 NWSL Championship drew a record 967,900 average viewers on CBS in primetime Saturday night.

I heard that everyone watches women's sports

The NWSL Championship in KC drew record viewership on CBS. 967,900 people tuned in Saturday night to watch the Pride defeat the Spirit - peaking at 1.1M. That's up 22% over last year, and 6% over 2022.

www.sportsbusinessjournal.com/Articles/202...

New brands buy into Amazon Black Friday NFL game Amazon Prime Video is gearing up for its second annual Black Friday NFL game, this time featuring the Kansas City Chiefs and Las Vegas Raiders, and viewers can expect twice as many interactive ads com...

Happy Thanksgiving/sports week! It's Amazon's second iteration of its Black Friday NFL game, this time featuring the Chiefs and the Raiders. The game will be in front of the paywall, and Prime Video saw a 40% jump in new advertisers signing on this year
www.sportsbusinessjournal.com/Articles/202...

NYCFC vs NY Red Bulls

two pairs of AF1s next to each other in front of an MLS game

i have been informed that men also play soccer?? sources say??

FAIR! but this time, it’s actually for my job 😂

explaining to my family that i cannot be out and about with them all thanksgiving weekend because i need to watch sports is.... not going well

northwestern MBB is neck and neck with a team that hasn’t lost to a big 10 team since 1930

we are so back!

Pac-12 taps Octagon as media rights strategy advisor The Pac-12 formally announced that it has chosen Octagon as its agency of record to advise the conference on its media rights strategy through its rebuild.

The Pac-12 tapped Octagon as its media rights advisor as it works to rebuild and secure a new deal.

News from me, with color from Pac-12 commish Teresa Gould and Octagon EVP Dan Cohen www.sportsbusinessjournal.com/Articles/202...