val kroll (she/her)

YouTube video by facts & feelings Being Evidence-Driven in Uncertain Times

It’s hard to imagine NOT looking back on 2025 and seeing it as a period of dramatic uncertainty. In the hear and now, that can be panic-inducing. Is it possible to harness that panicked energy for good? We think so: thefocus.factsandfeelings.io/being-eviden... youtu.be/U1sJdKb6IIM

Being Evidence-Driven in Uncertain Times In times of high uncertainty, historical data can be less useful. It’s still possible (critical, even!) to continue to be evidence-driven.

In his latest post, @tgwilson.bsky.social makes a case for navigating uncertainty by remaining evidence-driven by being simultaneously agile and focused. thefocus.factsandfeelings.io/being-eviden...

Yeah!! It's finally here!!

What's worse than a board room melt down? Processing that trauma on social media 10 years later! This is story behind how I arrived at the formula for telling the data stories your audience came to hear.

Want to create some Clark Griswold sized lightbulb moments for your business partners? Well you're in luck because that's the topic of this week's post on The Focus!

Merely possessing eggs, milk, and sugar does not bequeath upon you a cake, David!

Ohhhh my goshhh, you guys—YOU GUYSSS!!! deep breath—if your analytics team is drowning in requests like Lucy and Ethel with those chocolates 🍫💨, ya might need an ANALYTICS RESET! 🎉 Let’s move upstream, people! Read all about it before I just BURST!! 💥📊 #Analytics

If you'd like to stay further out (which will be cheaper) in a neighborhood that you can easily get to the venue via the CTA, I can absolutely make some other recommendations too! Just let me know 😁

And here's a Hilton: www.hilton.com/en/hotels/ch...

Another Marriott option: www.marriott.com/en-us/hotels...

Hi @thyng.bsky.social! The Chicago MeasureCamp crew would love to have you! We should be able to find you a hotel for ~€215/night downtown close to the venue. I'll link a few options below!

This first option is my personal fav! Easily walkable to the venue. www.marriott.com/en-us/hotels...

Ever think about how your piles of dashboards are as useful as a screen door on a submarine? Or how there's never any time for real analysis work amongst all the data requests? 📉🔊whomp, whomp, whomp. yeah, you might need an analytics reset. Read this before it’s too late.

As a former market researcher turned digital analyst turned CRO, I think the ladder of evidence is probably my favorite part of "Analytics The Right Way" co-authored by @tgwilson.bsky.social! Such a great way to get biz partners to think about uncertainty, risk, and all types of evidence! 🪜📊

Oooooh, a book launch at Target?! YES MA’AM! ‘Analytics The Right Way’ is here! Charts, graphs, and so much insight-y goodness I could squeal! I’ll take 5 copies. One for the car, one for the bathroom. *giggles* Get yours at Target, folks! 📊❤️🎯

You tired of your investments in data amounting to JACK SQUAT? "Analytics the Right Way" will show you how to stop fearing uncertainty, and instead embrace the 3 ways to productively use data and various levels of evidence before you have to go live in a VAN DOWN BY THE RIVER! 🚌🌊

beyond excited for this!

Annual plannin’ feels like panning fer gold in a dry creek—long, tedious, and mighty frustratin’. But if ya sift through the muck, there’s gold in there: goals, metrics, and maybe a bit o’ sanity. Read this post and you'll see, or my name ain't Gus Chiggins!

We all know the start to the new year can be a little slow, so book some time with @tgwilson.bsky.social and I, grab your fav beverage and let’s chat about tackling your 2025 plans! Book here: calendar.app.google/43iSSoMT6EJ1...

📅 2025 is just around the corner. Now is an excellent time to for a little collaborative reflection, and we’d love to be your sounding board! If you’d like to make yourself a cup of cocoa, get cozy in front of Zoom, and have a no-obligation chat, we’d love to do that! Book here: bit.ly/3VEpl5n

Back to Basics: Measuring the Impact of AI Every idea for implementing AI can be treated as a hypothesized (validatable) solution to a business problem and should be treated as such.

On the one hand, generative AI is completely new and different. On the other hand, it's "just" technology that organizations (should) employ as a means of delivering meaningful business outcomes. I have some thoughts about that: thefocus.factsandfeelings.io/back-to-basi...

an insight about insights, how meta, @tgwilson.bsky.social! 💡

a man in a suit and tie says " thank you " with his hands in the air ALT: a man in a suit and tie says " thank you " with his hands in the air

Hey folks, Bennett Brauer here. And boy, am I "grateful" that it's annual planning season again! Can't wait for more meetings where we "strategize our vision" and "drown in spreadsheets" only to have it ripped to pieces during the "streamlining phase." 🦃📊 #SoThankful www.linkedin.com/posts/valeri...

OMG, you guys! If you’re tired of boring reports, you have to check out the hottest new trend, data storytelling.📊📚It has everything: slides, narrative arcs, spicy visuals, and that thing where everyone suddenly gets it and you feel like Beyoncé.🎤Let's start serving insights!

learn about how to turn annual planning into a valuable exercise in our most recent post on The Focus!

are you currently going through the motions of annual planning? why not take back control of what could be a meaningful annual planning exercise.

as an industry, let's try harder to stay clear of "shrugsights" 🤷‍♀️💡(new term coined by @tgwilson.bsky.social)

analytics pains survey results write up!

pictured here: Jack White when he first heard of budget cuts, followed by his optimism of what this could potentially mean for his team!

(Say No 1 of 10) Day 5 is here! The last and final day of Sam Decker Social Takeover week. We bet you knew deep down inside that you weren’t going to get through this whole week without us addressing Sam’s thoughts on a “Hypothesis Mindset” to Achieve Performance:

(Momentum 1 of 10) Today marks Day 4 of Sam Decker takeover week! Earlier this week we covered how to set goals and focus on problems to mobilize your teams, and today we’re going to talk about how to carry that momentum: