More Onion

Pink gradient graphic with the heading “Are email-to-target actions still working?” Text invites users to a free online event on Wednesday 17 September, 10am to midday BST. A halftone image of a hand holds a smartphone with an email-to-MP action form. A circular badge says “Book your free place now.” Logos for Impact Stack, More Onion, and the Sheila McKechnie Foundation appear at the bottom.

ONE WEEK TO GO: Are email-to-target actions still working?
#Charities have been using them for over a decade, but are they still effective at influencing decision-makers like MPs and companies?

Claim your space now >> act.more-onion.com/future-digit...

Co-hosted by
@smkcampaigners.bsky.social

Pink and red graphic promoting a free online event titled “The Future of Digital Advocacy.” The event takes place on 17 September from 10am to midday BST. Text invites viewers to sign up to hear research results, expert input, and join breakout discussions. A black-and-white halftone image of a hand holds a phone displaying a digital “Send a message to your MP” form. A circular badge reads “Book your free place now.” Logos at the bottom: Impact Stack, More Onion, and Sheila McKechnie Foundation.

FREE ONLINE EVENT: What’s the future of digital advocacy?

Impact Stack & More Onion are running a free 2-hour event on 17 September, co-hosted by @smkcampaigners.bsky.social

- research findings
- expert insights
- focused break out rooms

Book your free place: act.more-onion.com/future-digit...

Purple gradient graphic with the More Onion logo in the top left. Large bold headline reads: “Is Email-to-Target Still Working?” Below, smaller text says: “We’re building a sector-wide picture of how digital campaign tactics are being used now. Help inform the discussion.” A pink button at the bottom says “Take the Survey.”

How are campaigners using digital advocacy tactics in 2025?

We’re running a short survey to find out and we’d love to hear from you.

Tell us about the digital actions you’re using at your charity and help shape the discussion

Take the survey act.more-onion.com/digital-advo...
#DigitalCampaigning

Want to know how to use engagement actions to activate your supporter base? Our Director of Mobilisation Claire will be speaking about this at tomorrow's @charitycomms.bsky.social Charity Content Conference. #CharityComms

The conference is sponsored by the experts ‪@wjdesign.bsky.social‬, @moreonion.bsky.social‬, @thesaltways.bsky.social‬ and @pixeled-eggs.bsky.social,‬ who will all be contributing to our digital delegate bag, alongside exclusive and existing materials from our Knowledge Hub.

Alt text: Two blue tabs labeled "OPT IN" and "OPT OUT" sit next to a black marker on a white surface. Below, text reads: "22 July 2025 – What does the new 'soft opt-in' mean for your charity?" followed by a purple button that says, "BOOK YOUR PLACE NOW." The More Onion logo appears in the top left.

What does the new ‘soft opt-in’ mean for your charity? Join our FREE webinar on 22 July to find out. 🤔

We’ll cover what the new rules mean for your work and the options available to manage opt-ins and consent going forward.

Sign up now >> www.more-onion.com/land/eventpa...

#Fundraising

Free report - Email opt-ins and the Data (Use and Access) Act 2025

BIG LEGAL UPDATE: The Data (Use and Access) Act has just been passed, bringing big changes for how charities can contact supporters. Charities now have more options for how they wish to collect and manage contact consent.

Download our free report >> www.more-onion.com/land/report/...

#Fundraising

Purple promotional graphic for a More Onion webinar. White More Onion logo in the top right. Bold text reads: 'FREE WEBINAR' in a pink banner, followed by 'Big Changes to Opt-Ins: What You Need to Know'. Below, it states '22 July | 2 - 3 pm'. A pink button in the bottom right corner says 'Book now'.

The Data (Use and Access) Bill has just passed the House of Lords & will soon become law. It could dramatically change how you can communicate with your charity’s supporters. ⚠️

Find out more with our FREE webinar. Sign up now: www.more-onion.com/land/eventpa...

#Charity #Fundraising #DataBill

Promotional graphic for a free webinar by Impact Stack titled 'Looking for inspiration for your digital actions?' happening on 26 June from 2–3pm BST / 3–4pm CEST. Includes a call-to-action button: 'Book your place now'.

Looking for fresh ideas for your digital actions?

Join our FREE webinar on 26 June 2–3pm BST / 3–4pm CEST, where we’ll share case studies from @stmungos.bsky.social & @trusselluk.bsky.social to help take your digital engagement to the next level.

www.more-onion.com/land/eventpa...

#Fundraising

Promotional graphic for the CharityComms Strategic Communicators’ Conference 2025, taking place online on 30 April from 10:00 to 14:50. Highlights speaker Claire Donner, mobilisation expert and UK director at More Onion. Her session, "Find and fill important gaps in your supporter experience," is scheduled for Breakaway Stage A from 10:40 to 11:10

Our UK Director Claire Donner will be sharing her extensive experience helping charities improve their supporter journeys tomorrow at @charitycomms.bsky.social Strategic Communicators’ Conference #CCStrategy.

Find out more about tomorrow's event: www.charitycomms.org.uk/events/leadi... #charities

Free report: rapid response fundraising Learn how to move fast, meet supporters where they are and solicit donations when people are most moved to give.

How fast can your team respond to urgent fundraising opportunities?

When news breaks, policies shift, or crises hit, speed matters.
Don’t miss the moment!

Download our full guide with tips and checklists for how to prepare now >> act.more-onion.com/rapid-respon...

#Fundraising

The Fundraising Everywhere podcast. Mastering Welcome Journeys: insights on digital mobilisation and fundraising strategies. With Claire Donner. Photo of a woman, Claire, smiling with brown curly hair in a purple circle.

Need some #MondayInspiration to start the week? Listen to our supporter journey expert Claire Donner on @fundeverywhere.bsky.social 's #podcast.

(It was their most listened to episode last year. 🎉)

Listen now & get ready to master supporter journeys in 2025. >> spoti.fi/4fnYGk8

#Fundraising

Sign up for the essential guide to changing minds on migration Get your free guide and turn challenging conversations about migration into impactful ones that really matter. Too often the conversation about migration is full of harmful language and dangerous misi...

"Free resources building skills and knowledge are a great way to take supporters from a place of wanting to help, to feeling fully empowered to influence discussions in their daily lives."

- Claire.

Download the @praxisprojects.bsky.social guide: act.praxis.org.uk/sign-essenti...

"But many of us don’t feel equipped to tackle tricky conversations for fear of escalation, and instead say nothing.

I really like this step by step guide from hashtag#Praxis on turning challenging conversations about migration into impactful discussions that really matter.

Text: are you ready to change minds on migration. Crowded protest with people as far as the eye can see, holding banners.

Happy New Year! Our Mobilisers are sharing some of the charity comms which stuck with them in 2024 💜

@praxisprojects.bsky.social - Valuable tools:
"When it comes to changing hearts and minds, everyday conversations can have the biggest impact.

How we use music to support children who are deafblind - Sense Arthur's support worker Nicky explains how important music has been for connecting Arthur to the world around him.

"The masterful storytelling makes you feel like you’re right there in the room with three-year-old Arthur, his mum Samatha and his support worker Nicky, creating precious Christmas memories.” 🎵

- Charlotte.

www.sense.org.uk/blog/deafbli...

How we use music to support children who are deafblind - Sense Arthur's support worker Nicky explains how important music has been for connecting Arthur to the world around him.

"I recently received a donation appeal explaining how deafblind children can experience music. Not only was it incredibly heartwarming, it gave a brilliant insight into an experience most of us would struggle to understand.

www.sense.org.uk/blog/deafbli...

Three-year-old Arthur lays on his back wearing a red Christmas jumper facing items a person is holding up. A hand is holding a sound making instrument and lights above him. Headline reads: how we use music to support children who are deafblind. The Sense logo is shown.

As 2024 comes to a close, our Mobilisers share some of the charity comms which stuck with them this year.

@sensecharity.bsky.social Superb storytelling:
“I got my first volunteer role in a Sense charity shop as a teenager and ever since, the challenges #Deafblind people face have stayed on my mind.

The Dad Shift on Instagram: "We’re in the news! But why did we attach lifesize model babies in slings to statues of men across London? 🤔 We want to draw attention to the important role that fatherhoo... 3,908 likes, 95 comments - dadshiftuk on September 17, 2024: "We’re in the news! But why did we attach lifesize model babies in slings to statues of men across London? 🤔 We want to draw attention to ...

News homepages and social media feeds alike were full of the photos of the statues, showing how a simple action can be extremely effective in drawing national attention to your call for change. -

Chosen by Ed.

www.instagram.com/dadshiftuk/p...

Campaigners tie baby slings to statues in call for better UK paternity leave Model babies attached to figures in London including Gene Kelly, Thierry Henry and Isambard Kingdom Brunel

... that once blended in with their surroundings now sported colourful slings holding life size baby dolls.

The stunt was the work of campaign group #TheDadShift, highlighting their call for better parental leave rights in the UK.

www.theguardian.com/money/2024/s...

Statue of Gene Kelly in Leicester Square with a yellow sling added with a toy baby wrapped inside it. A man takes a photo. Headline from The Guardian newspaper reads: Campaigners tie baby slings to statues in call for better paternity leave.

@dadshiftuk.bsky.social - Best stunt - chosen by Ed

As 2024 ends, we're sharing some of our favourite charity campaigns this year.

One September morning, Londoners noticed something different on their usual commute. Across the capital, bronze statues of famous male figures...

"The tales (pun intended) are equal parts heartwarming and heartbreaking, and an important reminder that animal rescue is not all cute animals and cuddles and why they need supporters’ ongoing donations."

- chosen by Mobilisation Expert @danielleboo.bsky.social

"Since that would be impractical, and irresponsible, Cats Protection have done the next best thing and are sending their supporters a rescue story about cats in their care for 25 days leading up to Christmas.

25 cats of Christmas. Two black kittens being held by a person wearing blue gloves. A button reads Icy and Chilly, the name of the cats. Dark blue background with the Cats Protection logo and snowflake shapes.

As 2024 comes to an end, we're sharing some of our favourite #Charity campaigns or comms this year.

Christmas Cuteness from @catsprotection.bsky.social

"I don’t know about you but the thought of opening my advent calendar every morning to an adorable fluffy kitten is enough to make my heart melt!

Campaign tactics idea generator Generate ideas for digital tactics you can use in your advocacy campaigns

Need ideas for your next charity campaign?

Our idea generator can help you spark new ideas or reshape old ones >> tactics.impact-stack.org

Make sure you’re only asking people to do one thing in your emails to supporters.💡

Think about what’s the most important action you want your supporters to take right now, and only link to that action.

Want more tips? Get our free report act.more-onion.com/node/13?utm_...

#charity #fundraising

[Image: A pink love heart that looks hand drawn. The text says: Accessibility is a love note. It says "we want you here too."]

Nearly 2 million blind and partially sighted people in the UK miss out when content isn’t accessible.

Making your content accessible means everyone can join in. It’s like saying, “We want you here too!”

Here’s our guide to help: rnib.in/AccessibleSocialMediaGuide

Make sure you’re only asking people to do one thing in your emails to supporters.💡

Think about what’s the most important action you want your supporters to take right now, and only link to that action.

Want more tips? Get our free report act.more-onion.com/node/13?utm_...

#charity #fundraising