Ipsos Group

Low awareness of GLP-1s globally: only 36% across 30 countries have heard of drugs such as Ozempic, Wegovy, Zepbound, Rybelsus, or Mounjaro.
Awareness is highest in the US (74%) and lowest in Colombia (9%).
Find out more 👉 https://ow.ly/o0BR50X8Yje

Learn more about the Ipsos Foundation’s initiatives: ow.ly/7Vvi50X6UV3
For more information about Preston Development Foundation, visit: ow.ly/Qqfw50X6UV2

Employees at Ipsos in Nigeria are also getting involved through volunteering, mentoring, and advocacy activities. These activities reinforce our collective commitment to education and community development.

The initiative improves learning conditions for 2,400 students aged 4–18 across three public schools, helping them to escape poverty.

To mark the International Day for the Eradication of Poverty, the Ipsos Foundation is pleased to support the Strengthen Education 'Goyon Bayan Ilimi' project, which is being led by Preston Development Foundation in Nigeria.

Four in ten (43%) rate the quality of healthcare in their country as good, while only 22% rate it as poor.
Malaysians are the most positive (75% good)
Hungarians the least (12% good).
Find out more 👉 https://www.ipsos.com/en/ipsos-health-service-report-2025
#Healthcare

What worries people most about healthcare?

⏱️ 47% say waiting times for treatment are the biggest problem
👩‍⚕️ 43% cite not enough staff
💰 33% point to the cost of accessing treatment

Download the latest Ipsos Health Service report 👉 https://www.ipsos.com/en/ipsos-health-service-report-2025

Discover how Ipsos Vision AI can bring your research to the next level 👉https://ow.ly/1xwY50XaX2O

YouTube video by Ipsos Discover Ipsos Vision AI

Are you relying on consumer recall to paint a full picture of product usage?
You may be getting half the story. Ipsos Vision AI turns photos into insights, revealing brand details and consumer contexts with unmatched precision.
Watch the video 👉 www.youtube.com/watch?v=M0Q-...

🎗️ On #BreastCancerAwarenessDay:
Cancer is a top health concern for older adults according to the latest Ipsos Health Service monitor:
70-74 yrs → 49%
60-69 yrs → 47%
16-29 yrs → 32%
Download the report 👉 https://ow.ly/5A7H50Xancx

🧠 Mental health still top.
For the third year running, it’s seen as the biggest health issue with 45% expressing concern, up from 27% in 2018.
Explore more in the new Ipsos Health Service Report 2025 👉 https://ow.ly/3G7g50X8myo
#WorldMentalHealthDay

📉 U.S. consumer confidence is down year-over-year, driven by weaker expectations for the economy’s future.
Month-over-month, the index fell 1.1 points , a statistically insignificant change.
◼️ Insights: https://ow.ly/4MTI50X6XlS
◼️ Subscribe: https://ow.ly/NotW50X6XlT

To learn more read the report here: tinyurl.com/2xtj8yv3

European Neurologists report consensus on early detection and stronger primary care to advance Alzheimer’s Disease Diagnosis and Treatment

Partnering with Eli Lilly and Company, @ipsosintheuk.bsky.social conducted a multinational survey among neurologists.

🚘 Awareness gap: 51% of Americans don’t know federal tax credits for electrified vehicles expire in September 2025.
Women, older adults, and lower-income groups are least informed.
◼️ Read our insights: https://ow.ly/mPPH50X7091
◼️ Subscribe: https://ow.ly/gi6T50X708Z

How is America perceived in 2025?
Our latest Ipsos study across 10 countries examines global views of the U.S. brand, from culture and economy to global influence.
◼️ Read our insights: https://ow.ly/Q4hh50X6XlU
◼️ Subscribe: https://ow.ly/Amb050X6XlW

🌪️ 20 years after Katrina, most Americans want government to lead disaster relief but fewer trust it to deliver. The deep partisan split on federal trust is especially troubling.
Discover more in our latest Ipsos poll with USA Today 👉 https://ow.ly/3QiB50WV7SH

33% of Americans are very familiar with Hurricane Katrina. Awareness is highest among older generations and Southerners.
Read more in our latest Ipsos poll in partnership with USA Today 👉 https://ow.ly/2HTo50WV7Bx

👉 Ready to rethink your media mix?
Read the full paper to see how smarter media integration can ignite your cross-media campaign effectiveness: tinyurl.com/2p9kt8ua
#MarketingStrategy #MediaEffectiveness #CrossMedia

💡 The big insight?
Success doesn’t come from choosing digital or traditional media.
It comes from strategic integration, a multi-channel approach, creating a multiplier effect that turns reach into action.

To answer this trillion-dollar question, Ipsos analysed 50 cross-media campaigns across 15 countries and uncovered what truly drives campaign effectiveness.

🎯 Ad spend has now passed $1 trillion, but how effective is the spend?

In today’s digital-driven and highly fragmented attention economy, a classic question still haunts marketers: “Which half of my advertising is wasted?”

Global pessimism, Reputation, American brands, Synthetic Data… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world. ➡️ tinyurl.com/2s4hn5kz

Now expanding globally on Ipsos.Digital, brands can test concepts and products in record time, and ensure consumers will buy and love their innovations, again and again.
www.ipsos.digital/inno-cpt

Designed to help products live up to their promise, InnoCPT helps brands:
- Test concepts and products
- Measure concept and product fit
- Predict consumer trial and repeat purchases
- Forecast sales volumes

Innovating for growth? 🎯

Convincing consumers to try a new product is only the start.

The real challenge is ensuring consumers always come back for more.

➡️Enter InnoCPT, Ipsos' concept-product testing solution.

ESOMAR Congress | Reimagine Reimagine the future of insights at ESOMAR Congress 2025 in Prague. Join us to spark creativity, challenge the norm, and unlock bold new possibilities that will transform the industry.

A huge thank you to our clients and partners for joining us. Your collaboration is essential as we explore what's next for our industry.
Discover more about the Esomar Congress: www.esomar-congress.com

Proud to be on stage at the ESOMAR Congress this week! Our participation reflects Ipsos's deep commitment to being at the forefront of the market research industry. We are dedicated to reimagining the future of insights, especially through the transformative lens of AI.

Don't miss out on strategies that resonate and drive success. Register now! 👉https://tinyurl.com/2czj3dwc

Unlock the Superpower of Empathy at #IpsosAtCannes2025! Join us on October 9 to explore how brands can reconnect with people in our synthetic, fragmented world. Discover insights from Cannes Lions winners & Ipsos to fuel your creative campaigns with simplicity, audacity, and responsibility.