Ipsos Group

By integrating Seventh Decimal’s technology, Ipsos will further establish itself as a market-leader for OOH.
Learn more 👉 tinyurl.com/47z6x282

Its platform provides predictive planning and post-campaign analytics, reporting on OOH exposure, frequency of exposure and granular results for both static and digital OOH.

Leveraging proprietary, state-of-the-art mobility intelligence, the company delivers advanced OOH media exposure measurement for brands, media agencies, and media owners.

Established in 2019 and headquartered in the UAE, Seventh Decimal is still in the initial phase of its development and will benefit from Ipsos to scale.

Ipsos announces the acquisition of Seventh Decimal, a research technology company specialising in Out-Of-Home (OOH) audience measurement.

Do Britons approve of Kemi Badenoch's decision to sack Robert Jenrick?
47% of the public think it was the right decision. This sentiment is strongest among Conservative voters (69%) and includes 45% of Reform UK supporters.
Find out more 👉 https://ow.ly/Qvxo50Y3KIq
#UKPolitics

📽️ Watch the video to see how we turned insights into accessible innovation.

Moving from representation in marketing to representation in R&D is a game-changer. How is your industry currently tackling the challenge of inclusive product design? Let's discuss in the comments!

🧴 Dr. Botica: Haircare with packaging designed for people with upper-limb disabilities and low vision.
This partnership proves that social research is more than data; it is a tool for the democratization of beauty.

The result? Real innovation driven by inclusivity:
🧬 Match Sciences: A line based on the DNA of curly and coily hair.
🖌️ Make B. Brushes: Brazil’s first accessible articulated brushes for greater stability.

To move beyond standard testing, we collaborated to build the Beleza Livre Community. This unique online community brought together 2,000 individuals representing diverse skin tones, hair types, regions, and disabilities to directly influence product development.

Beauty is only complete when it reflects everyone.
How do you ensure a product portfolio truly serves a population as diverse as Brazil’s?
We are proud to share a remarkable success story with Grupo Boticário.

It’s not about recreational use, it’s about medicine.
60% of Americans say they are open to psychedelic therapy if recommended by a doctor.
Is this a path you would consider? Let us know in the comments!
Read more: https://ow.ly/MaGn50Y13Gi

We will thus respond to a new reality for our clients, who must act ever faster, but with the same level of trust.
Learn more 👉 tinyurl.com/yek9scuu

By investing in our platforms and services and leveraging the expertise of our teams, we will gain speed without ever compromising on the rigor and reliability of our research.

Today, Ipsos unveiled Horizons - our strategy to reinforce our global leadership and return to a sustained pace of growth.

The plan aims to position the company as the AI augmented Global Market Research leader, providing and turning data into impactful insights, at speed.

🧠 Mental health treatment is evolving in the U.S..
Our latest data shows that 54% of Americans support research into psychedelic-assisted therapy.
Full insights: https://ow.ly/2Ro250Y1365

Crypto risk perceptions vary by generation 📊
69% of Britons aged 55–75 believe cryptocurrency is riskier than other investments, compared with 53% of those aged 18–34.
Find out more 👉 https://ow.ly/bPVE50Y0cIS

Ready to make sustainability your next competitive advantage?
Download the complete CMO-CSO Playbook here 👉 tinyurl.com/25s93nc3

This playbook offers:
➡️ Concrete steps to turn sustainability priorities into market-relevant products, services, and strategies
➡️ Insights from 850 senior leaders showing how collaboration drives real business value
➡️ Practical guidance to align teams, KPIs, and incentives for long-term impact

To help bridge this gap, we are proud to share the CMO-CSO Playbook, developed in partnership with the Institute for Real Growth (IRG), Google, and Ad Net Zero.

Is your sustainability strategy a growth engine or just a cost center?

Bridging the gap between marketing and sustainability is a major opportunity. Yet, the crucial CMO-CSO partnership is often a challenge, leaving value on the table.

Stop competing on noise and start winning on what's noteworthy.
Download the POV to discover how to build campaigns that create lasting brand impact 👉https://tinyurl.com/385fye94

🔹 Creative: Go beyond just being seen to being truly distinctive and empathetic.
🔹 Branding: Weave brand assets into the story. High-performing ads use 52% more brand assets than average.
🔹 Media: Maximize impact with a synergistic cross-media strategy.

The battle for attention can’t be won by simply spending more money. It must be earned with creativity, strong branding, and smart media strategy.

In today's fragmented media landscape, it now costs 8X more to achieve the same ad recognition as in 2012.

Is your advertising budget working as hard as it used to?

Our Ipsos Views "From Noise to Noteworthy" reveals a stark reality: "memorable attention", the ability for an ad to be seen, remembered, and linked to a brand, is in decline.

After a mixed 2025, optimism is rising! Our #MarketEssentials data reveals that 51% feel their quality of life is improving. Leading the charge are high-income earners (61%) and parents (59%).
See the full results 👉 https://ow.ly/Svx450XWFch

What's worrying consumers most? Our Dec 2025 #MarketEssentials survey shows rising prices and finances are top concerns. 💸55% of those rating 2025 poorly cite inflation as their main worry. Find out more 👉 https://ow.ly/nZHN50XWAkk

Ready to see the full picture?
Download "The Context Advantage: Winning the Moments That Matter" 👉 tinyurl.com/msdtzynm

It’s time to shift your strategy:
▪️Stop thinking in categories. Start thinking in moments.
▪️Uncover hidden demand beyond core occasions.
▪️Use social signals to anticipate what’s next.
▪️Treat portfolio overlap as complementary and test moment-based scenarios to optimize impact.