Ipsos Group

In 2025, only 33% of comms leaders support the term "ESG". But sustainability continues to integrate into operations DNA.
Discover the real story in our #YearInReview report 👉 https://ow.ly/9thq50XBKAB

Ready to explore? 👇
What trend from 2025 surprised you the most? Drop your thoughts below, we would love to hear your perspective.
🔗https://tinyurl.com/2p6937st

Inside the interactive Ipsos Year In Review report, you will discover:
✅ The global events that moved the needle
✅ Emerging patterns we are tracking into 2026
✅ Data-driven insights from our researchers worldwide
✅ Expert perspectives on what's next

This isn't just a recap of the past 12 months. It's a deep dive into the trends, shifts, and defining moments that shaped consumer behavior, public opinion, markets and society at large.

Grounded in data. Driven by curiosity. Built for clarity.

Much happened in 2025. But what truly mattered?

That is the question our Year In Review answers.

Check out the video to see how we are safeguarding data quality as AI evolves. 👇
#MarketResearch #DataQuality

Data quality isn’t negotiable at Ipsos.

AI can accelerate insights - but unmanaged, it can threaten research integrity.

We use AI responsibly to protect clients’ studies from AI-driven risks and keep results trustworthy.

Outcome: clean, reliable data, delivered fast.

Sentiment has increased in both the Asia-Pacific, and Latin America, according to the November 2025 Ipsos Global Consumer Confidence Index.
Explore which countries have declined 👉https://ow.ly/Jt5V50XFzL7

For more information, contact us at AudienceMeasurement@ipsos.com.

Check out the video to discover how we help you measure real human behaviour.

In OOH advertising, device data is valuable, but it’s only part of the story. Counting signals alone can’t capture how real people move, notice, and engage with outdoor media.

At Ipsos, we combine behavioural insight with robust audience measurement.

Are your OOH metrics truly measuring what matters?

Out-of-Home (OOH) advertising refers to any media format that reaches people while they’re outside their homes.

Ipsos’ Global Consumer Confidence Index rises by 0.8 points this month, reaching 48.8, its first meaningful movement since June.
It now sits +0.2 points above its level this time last year.
Find out more 👉 https://ow.ly/BAZW50XFzAu

The Big Question:
Is this a reflection of objective decline, or is it the human tendency to romanticize the past while facing the anxieties of the “Uneasy Decade”?
Find out more 👉 tinyurl.com/bde3k6dv

The results show a staggering sense of nostalgia.
Check out the video to see the breakdown of how the world views the "Good Old Days" versus today.

Was life really better in 1975? The world seems to think so.
Are we wearing rose-tinted glasses, or has the quality of life truly dipped over the last 50 years?
At Ipsos, we asked people across 30 countries to compare life today to life in 1975.

Americans' confidence in the economy is slipping. The LSEG/Ipsos Index is down 4.4 pts YoY, with a -9.4 pts drop in future expectations.
◼️Read our Insights: https://ow.ly/ZSxP50XyIOW
◼️ Subscribe: https://ow.ly/iMuJ50XyIOY

Join our final KEYS webinar of the year! 🚀
We'll recap 2025 trends and discuss what they mean for 2026. Don't miss it! 👉 tinyurl.com/trd6sztc
#Trends

America’s global standing has slipped: only 48% across 30 countries say the U.S. will have a positive influence on world affairs (down from 60% in 2024)
◼️ Read our insights: https://ow.ly/y40M50XyIOt
◼️ Subscribe: https://ow.ly/HIoT50XyIOv

A majority of Americans say the risks of U.S. military action in Venezuela outweigh the benefits — with sharp partisan divides on action against drug cartels.
◼️ Read our insights: https://ow.ly/rw0e50XyIMt
◼️ Subscribe: https://ow.ly/x0CK50XyIMr

Explore the full December edition for the latest research shaping our world👉https://tinyurl.com/3b85b9pe

Highlights include:
• How people compare life in 2025 vs. 1975
• What the world really knows about COP30
• New global polling on conflicts and security
• How HI + AI can transform product testing
• State of Democracy 2025

…and more.

Ipsos Update – December 2025 is here!
This month’s edition delivers fresh global insights on nostalgia, climate action, security, AI innovation.

💸 Black Friday alert: 2️⃣/3️⃣ Americans plan to spend less this holiday season. Gifts, dining, and travel are top cutbacks.
Find out more 👉 https://ow.ly/eP5W50XyINw

New month, new insights.
The November Know The New America and Beyond dives into voter pressures, declining global trust in the U.S., opinions on Venezuela, and the mood of holiday shoppers.
◼️ See our insights: https://ow.ly/wxGr50XyIH4
◼️ Subscribe: https://ow.ly/Q1RH50XyIH3

Worries about inflation are rising.
Across 30 countries, 68% expect inflation to increase in the next year — up 6 points since November 2024.
Find out more 👉 https://www.ipsos.com/en/ipsos-cost-living-monitor-2025

Which era gets your vote for a better start in life?
Gen Z breaks the pattern by choosing the 2020s - just barely. Millennials, Gen X, and Boomers tilt to 1975. See the global story behind the choices in “Is Life Getting Better?” 👉https://tinyurl.com/53zt7jzd

State of Democracy 2025: Fake news, corruption, lack of accountability & extremism are top threats worldwide. North fears fake news, South fears corruption 👉 https://ow.ly/X1Vf50Xub0O
#Fakenews #Corruption

Explore the full findings to understand what’s shaping global security perceptions in 2025 👉 tinyurl.com/2rnduds2
#HFX2025

🔎 Disinformation and hacking top global concerns
🌍 Canada seen as the most positive global actor; U.S. image declines
📈 China, BRIC, and CRINK countries gaining influence
🛡️ Strong defense valued, but limited support for mandatory service