MobileFuse

It’s been a few weeks since our Sales Conference, and it was great reconnecting in person with colleagues across Sales, CSM, and Creative.

A lot of valuable conversations, shared ideas, and cross-team learning - already missing the energy from that week. What part was your favorite? 😄

🧡 Our plates are piled high, and our gratitude is too.

From all of us at MobileFuse - enjoy the food, the fun, and the long weekend. Happy Thanksgiving! 🦃🍂

See what sets Lauren Brickley Allen and the Sales team apart - and how their clarity and partnership help brands and media planners drive real success in a crowded adtech landscape. 👇

Unwrapping the Secrets of Successful Holiday Campaigns Through Today’s Shopper Mindset The holiday season has always been emotional, but the way consumers experience that emotion has shifted dramatically. Today’s shoppers aren’t motivate...

Every generation celebrates the holidays differently.
Today’s shoppers have a secret. Are you listening? 👀

🎁 We’re unwrapping it all in our latest blog: mobilefuse.com/news/104-unw...

🚀 We’re thrilled to share that MobileFuse has earned a Platinum Award in the 2025 MarCom Awards!

🔗 Read more about the win:
www.prnewswire.com/news-release...

Happy 16th Anniversary, MobileFuse! 🙌

Another year in the books - and what a year it’s been! All made possible by our incredible team and partners who bring their best every day. 🎉

If you haven’t checked out our anniversary feature yet, read it here: mobilefuse.com/news/94-16-y...

16 Years in Adtech: Crafted for Quality. Engineered for Results. When MobileFuse launched in 2009, only 0.5% of the internet was mobile. While others overlooked it, we saw the future. Sixteen years later, mobile has...

📱 When MobileFuse launched in 2009, only 0.5% of the internet was mobile. We built for the future then - and 16 years later, we’re still doing the same for our partners.

And we’re just getting started.

👉 Full story here: mobilefuse.com/news/94-16-y...

We’re thrilled to share that MobileFuse was featured in DataBeat’s Sellers Report as one of the top SSPs showing positive growth in direct app-ads.txt connections!

Read the full report. 👇
databeat.io/blog/sellers...

MobileFuse kicked off an interactive football-themed ad experience that’s redefining engagement. 🏈

Play. Win. Act.
Audiences step into a quick, fun game, unlock instant rewards, and take action - all without ever leaving the ad.

Curious what yours could look like?
👉 mobilefuse.com/contact

How MobileFuse Helps Publishers Thrive in a Changing Ad Landscape Publishers today face a rapidly evolving in-app advertising landscape. Publishers are juggling multiple demand paths, managing CPMs, and navigating ne...

Transparency, trust, and technology - that’s how MobileFuse helps publishers grow with confidence.

👉 Discover how we’re making monetization clearer and stronger for our partners: mobilefuse.com/news/102-how...

Think your brand can pass Gen Z’s vibe check? 👀

Swipe through and see what actually earns Gen Z’s attention. ⚡

How a leading ice-cream brand turned mobile engagement into +13.9% more store visits 🍨

MobileFuse helped a leading CPG brand connect mobile moments to real-world sales using data-driven, location-based media.

👉 Scoop through to see how we turned digital cravings into store traffic.

MobileFuse and AWS: Partnering to Drive Real-World Efficiency in Ad Tech AWS has announced the general availability of RTB Fabric, a purpose-built, cloud-native service designed to make real-time bidding (RTB) workloads mor...

🤝 We’re proud to collaborate with @awscloud.bsky.social on the launch of RTB Fabric - driving real-world efficiency, transparency, and innovation across the ad tech ecosystem.

Learn how MobileFuse is helping shape the next generation of programmatic advertising: mobilefuse.com/news/103-mob...

“Traditional still works.”
Sure, just not the way it used to.

Audiences changed how they spend time - not how they connect.
You just have to meet them where they’re already paying attention.

👉 Reach out to us to learn more: mobilefuse.com/contact

🌟 Behind every high-performing AdTech campaign is engineering built for outcomes.

Dan Barnett shares how his team empowers brands and media planners to succeed in today’s dynamic landscape. 👇

👀 Today’s consumers spend their time in-app and on connected TV. If your media plan isn’t there, you’re missing the moments that matter most.

🚀 Ready to put your brand on screen? mobilefuse.com/contact

Fusing AI and Halloween: How Smarter Ads Treat Audiences, Not Trick Them Seasonal campaigns are nothing new. Every October, brands roll out Halloween creative — spooky fonts, orange-and-black color schemes, candy tie-ins. I...

👻 Seasonal ads often fall into the same trap - spooky fonts, candy tie-ins, predictable puns. But audiences expect more than surface-level tricks.

With MobileFuse, advertisers can deliver campaigns that feel authentic and memorable.

👉 Full blog here: mobilefuse.com/news/99-fusi...

🎃👾 Meet MonsterFuse - our AI-powered Halloween game where you can mix and match monsters to create wild, surprising new creatures.

👉 Play free here:
aigame.mobilefuse.com/play/hallowe...

Show us your funniest or creepiest fusions - we can’t wait to see what you create!

Hospitality Meets High-Impact: Driving Bookings with Rich Media and CTV In our recent blog on the new travel funnel, we explored how context and location help hospitality brands identify the right moments to reach traveler...

With CTV and rich media, hotels and tourism boards are reimagining what’s possible - creating interactive, immersive ads that turn inspiration into action.

👉 See how it’s reshaping travel marketing: mobilefuse.com/news/97-hosp...

Rachel Schnorr of Ad Net Zero shared her view on MobileFuse’s sustainability journey - emphasizing the importance of turning commitments into action. 🌱

Grateful for her recognition and leadership in this important space.

Why Now Is the Time to Prep for Holiday Season Ad Success With September coming to a close, advertisers and media planners are facing the final stretch before Q4 officially kicks off. The holiday season has b...

Q4 is the biggest advertising season of the year — but success doesn’t happen overnight.

Now’s the time to set up your Q4 campaigns for success. 🍂🎄✨

👉 Read the full piece here:

📈 For 15+ years, we’ve helped brands and media planners turn ad spend into measurable business growth:

- Sales lift in-store & online
- Store & restaurant visits
- Real conversions that drive ROI

👉 Ready to see the difference? Let’s talk.
mobilefuse.com/contact

The results?
✨ 1.88M exposed visits
✨ 216K incremental visits
✨ 57% incremental reach on CTV

How did a leading retail-tech brand drive a +12.9% incremental lift in store visits? 📈

MobileFuse helped them connect with tech-forward shoppers using curated app, location & purchase data across CTV, rich media, and DOOH.

Scroll through the case study to learn more👇

Consumers spend most of their time in-app and on CTV — yet ad budgets still lean on desktop and mobile web.

👉 The resolution: brands must shift dollars toward CTV and emerging connected screens to truly align spend with where audiences spend their time.

Connect with us!

When Ads Backfire: Winning Attention Without Wearing It Out Most marketers assume the biggest danger is their ads going unseen. In reality, the greater risk comes when people see the same ad too many times.The...

Oversaturation drains budgets, weakens trust, and pushes audiences away.

At MobileFuse, we help brands strike the right balance with smart frequency controls, contextual intelligence, and real-time optimization.

👉 Discover how: mobilefuse.com/news/95-when...

“Every interaction is a signal of intent.”

For Todd Casselman, VP of Creative at MobileFuse, that principle drives how his team empowers brands and media planners.

See how Todd’s team helps partners connect more meaningfully — and perform ⬇️

Turning Ads into Experiences: How Interactivity Builds Stronger Connections Most ads are easy to forget. You scroll past them, skip them, or barely notice they’re there. But every so often, one catches you differently. Instead...

At MobileFuse, we believe ads shouldn’t just be seen — they should be experienced.

These experiences strengthen connections, keep audiences engaged longer, and drive higher conversions — and we’re sharing how.

🚀 Read more: mobilefuse.com/news/92-turn...