Knockaround®

Fresh ink just dropped!

Introducing the Steady Hand Fort Knocks: an original American art form, now on your face. Bold lines, timeless icons, and an old school pouch to match.

Limited quantities available now: https://bit.ly/4aOpqdk

Limited Edition Steady Hand Fort Knocks.

Precision in every detail. Art you can wear. Dropping real soon — book your pair.

Two new heavy hitters just entered the ring. 🥊

Meet the latest additions to our Campeones lineup: First Flight & Trophy Case.

Same iconic Campeones fit. Two brand-new ways to flex.

GET YOURS NOW: https://bit.ly/3ZMfY5c

happy valentine’s day ❤️❤️

It’s Knock Fan Friday!

This week’s legend: Baylee S.
Out there punishing pavement. Logging miles. Blinding the sun. Absolutely disrespecting daylight in Knocks.

You want in?
Tag us in your pics & videos.
Show us your chaos.

Little League, Big Drip.

Baseball season is here—make sure they look the part. Kids Campeones have the same wraparound coverage as the adult version, sized down for smaller faces. 3 new colors: Sandstorm, Mint Condition, and Hot Streak.

Scoop them up: https://bit.ly/4aeVesV

Fast. Fearless. Covered in snow.

We’re proud to be the Official Snow Goggles & Sunglasses of U.S. Ski & Snowboard.

Team USA is chasing podiums. We’re chasing perfection. Same goal. Different lanes.

Go For The Gold 🥇 - https://bit.ly/4kx9mkT

Our Super Bowl LX shades dropped — sleek, sharp, and made for the championship vibe. Don’t forget we also carry team shades across the league (yes, Patriots and Seahawks included). Wear your colors with pride from kickoff to the last whistle.

SHOP NOW: https://bit.ly/3NPv7jD

The WM Phoenix Open is golf's biggest party—700,000+ fans, the legendary 16th hole, and zero inside voices. So we made the official sunglasses to match the energy. Introducing the WM Phoenix Open Fast Lanes.

Make some noise: https://bit.ly/4teYtrK

Love is in the air, and so are some very giftable shades. ❤️

Check out our Valentine's Gift Guide, think bold frames, zero mush, and styles they’ll actually wear long after the chocolate’s gone.

SHOP NOW: https://bit.ly/3NYdlKJ

Snow days just got an upgrade!

Our Slingshot Snow Goggles are built to keep you Snow Ready from first chair to last lap. Crisp vision, all-day comfort, and yep… they come with a bonus lens so you’re dialed no matter what the forecast throws at you.

SHOP NOW: https://bit.ly/4qvC8V3

Power. Speed. Fire. 🔥

The Limited Edition Year of the Fire Horse Fast Lanes bring fearless design and everyday durability together in one bold drop.

Once they’re gone, they’re gone: https://bit.ly/49hBGSW

Take it back to 2016!

Our second-ever Shark Week collabs, Thomas Sullivan Magnum watching over us, old Limited Editions—and yes, those Bald Eagle slippers that Ace is rocking.

Some classics never miss. Hit us up in the comments if you were with us back then.

A note from our CEO:

Campeones on, wheels rollin’, style locked in.

Congrats to Chris B. on being this weeks Knock Fan Friday winner! Tag us for your chance at getting featured on our feed and winning a free pair of shades. A new winner is selected every week!

Every 60 years, the Fire Horse returns—bold, untamed, unstoppable. The 2026 Fire Horse Fast Lanes feature translucent red frames, fire-wave detailing, gold prosperity emblems, and an inner mark: “Success upon the arrival of the horse.”

Claim it: https://bit.ly/49hBGSW

Part 3:

Part 2:

Wrapping up 2025 by looking back at this years Limited Editions!

A few are sold out, a few have limited stock — but every one was a one-time run. Let us know which LE stands out as your favorite?

SHOP NOW: bit.ly/4pZnNjy

Happy holidays from all of us at Knockaround!

We hope that Santa checked off everything on your wish list—and if not, there’s still plenty of time 😉

We hit up with the fine folks at the legendary Tom Ham’s Lighthouse in San Diego to show us how to mix up the perfect Dirty Martini to pair with our brand new Dirty Martini Limited Edition Songbirds.

Get your shades now 🍸 --> https://bit.ly/4pEPGMZ

Three olives deep.

Check out the Limited Edition Dirty Martini Songbirds, in translucent olive green with ruby and emerald garnish details. For the velvet hour and every hour after. Extra dirty, extremely limited. The bar is open.

SHOP NOW: https://bit.ly/4pEPGMZ

Applications are officially OPEN for the 2026 Knock Squad!

If you’re passionate about Knockaround, love creating content, want exclusive perks, and join a community of awesome people… this is your moment.

Apply now: https://bit.ly/3Oi6IA5

Snow season is here—are your goggles ready? ❄️

Our Slingshot Snow Goggles keep your eyes covered, your style tight, and your adventures running all day long. Comfortable, durable, and built for mountain mayhem… all for under $100.

SHOP NOW: https://bit.ly/3ZbxZuo

The Dream Returns: Cosmic Cotton is back on TWO new frames!

We’ve revived the limited-edition pastel playland on Deja Views & Paso Robles. Our sold-out Premiums design gets a double comeback for our 20th Anniversary.

Which dreamscape are you thinkin’? https://bit.ly/43gJiDK

Smiling's our favorite—especially when we're wearing these!

NEW Elf Premiums are here and they're absolutely buddy-ful! (Get it?) Available now in both Fort Knocks and Premiums frame styles.

SHOP NOW ❄️ : https://bit.ly/4nluKci

Hockey’s back, baby! 🔥

Time to hit the ice, light the lamp, and rep your squad in style. To celebrate, grab your official Knockaround NHL team shades at 50% OFF and show everyone who you’re rolling with this season.

👉 Shop your team now: https://bit.ly/3zCLQzU

Wrapped and Ready for the Holidays!

’Tis the season for festive shades like Santa Claus Premiums and Torrey Pines Sport & Fair Isle Paso Robles! Add our Wrapped and Ready sleeve for the perfect gift. 🎅

Shop the Holiday Gift Guide: https://bit.ly/3Lo79dR

We're gonna have the hap-hap-happiest Christmas with our new National Lampoon's Christmas Vacation Fort Knocks! Christmas light designs. Iconic Griswold family wagon. A hidden squirrel. And a Jelly of the Month Club pouch that's actually the gift that keeps on giving.

SHOP: https://bit.ly/4qKrs5C

It’s Knock Fan Friday and we’re giving a big shoutout to some of our Team Knockaround runners taking on the New York City Marathon this Sunday!

We’ll be cheering you on every step of the way!

If you’re heading to the Expo, stop by booth #401 to snag some fresh Knockaround shades and say hi!