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Daniel O'Keefe

@djokeefe.bsky.social

Emeritus professor, Northwestern University. Social science of persuasive communication. www.dokeefe.net

237 Followers  |  96 Following  |  20 Posts  |  Joined: 22.09.2023  |  1.561

Latest posts by djokeefe.bsky.social on Bluesky

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Federal agents in Minneapolis wrestled Alex Pretti to the ground and secured the handgun he was carrying moments before shooting him multiple times, according to a Washington Post analysis of video footage.

Read more: https://wapo.st/4qGOx8M

25.01.2026 14:38 β€” πŸ‘ 1666    πŸ” 788    πŸ’¬ 160    πŸ“Œ 123
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Professor, Department Chair of AI and Society The Department of AI and Society at the University at Buffalo, invites applications from outstanding scholars with excellent leadership abilities for the position of Department Chair. The Department o...

The University at Buffalo is hiring a Department Chair for our new Department of AI and Society. This is a very interdisciplinary department; social scientists are welcome and encouraged to apply. Please feel free to share widely! www.ubjobs.buffalo.edu/postings/58816

12.11.2025 02:39 β€” πŸ‘ 0    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0

Please apply to postdoc with us at Northwestern/Kellogg. This position in the Dispute Resolution Research Center is a terrific opportunity.

28.10.2025 20:04 β€” πŸ‘ 15    πŸ” 9    πŸ’¬ 1    πŸ“Œ 0
Northwestern Faculty Search -

πŸ“’POSTDOC POSITION ANNOUNCEMENTπŸ“’

@nourkteily.bsky.social & I are recruiting a postdoc in the #LitowitzCenter for Enlightened Disagreement. We seek research excellence regarding navigating conflict.

Application deadline: Nov. 17.

Salary: ~$80k.

facultyrecruiting.northwestern.edu/apply/MjQzNw==

05.10.2025 18:24 β€” πŸ‘ 20    πŸ” 16    πŸ’¬ 0    πŸ“Œ 2

No worries. You play big :-)

08.09.2025 23:10 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
OSF

πŸ“£New Preprint Alert!

Esther Maassen meticulously simulated the effect of p-hacking and publication bias on effect size & heterogeneity estimates.

πŸ’‘bad: selective outcome reporting & optional dropping
πŸ’‘bad: publication bias
πŸ’‘not so bad: optional stopping/outlier removal

osf.io/preprints/ps...

19.06.2025 08:46 β€” πŸ‘ 34    πŸ” 19    πŸ’¬ 2    πŸ“Œ 2
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🧡 Why do facts often change beliefs but not attitudes?

In a new WP with @yamilrvelez.bsky.social and @scottclifford.bsky.social, we caution against interpreting this as rigidity or motivated reasoning. Often, the beliefs *relevant* to people’s attitudes are not what researchers expect.

02.04.2025 13:04 β€” πŸ‘ 40    πŸ” 18    πŸ’¬ 4    πŸ“Œ 2
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Media literacy interventions: meta-analytic review of 40 years of research Abstract. We conducted a comprehensive meta-analysis of 160 media literacy interventions from 1983 to 2023, finding overall positive effects. Effects were

I am really pleased to see our meta-analysis of media literacy interventions (160 studies!) has been published in HCR. Unsurprisingly, there is a lot of nuance. One piece of good news is that the interventions work longitudinally.

Free download here:

academic.oup.com/hcr/advance-...

30.03.2025 21:31 β€” πŸ‘ 38    πŸ” 18    πŸ’¬ 3    πŸ“Œ 0
Prior beliefs

Prior beliefs

results

results

Just read this lovely experiment on the (null) persuasive effects of "listening" by Erik Santoro, @dbroockman.bsky.social @jkalla.bsky.social and @ronip.bsky.social

www.pnas.org/doi/epub/10....

Left: survey of prior beliefs
Right: Results

It's the persuasive appeal that does the work.

26.02.2025 16:37 β€” πŸ‘ 14    πŸ” 2    πŸ’¬ 1    πŸ“Œ 0

So far persuasion work in polisci has mostly centered on

message -> opinion

(main result imo: messages have small fx in the right direction that don't differ too much by message or person or issue)

with less work on

message -> attention

need to figure out experimental paradigm for attention

28.01.2025 14:52 β€” πŸ‘ 107    πŸ” 26    πŸ’¬ 16    πŸ“Œ 7
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I've updated the marketing replication tracker through 2024. So far, 5 out of 45 (11%) of all direct replications of marketing studies (studies published in scientific marketing journals such as Journal of Consumer Research and Journal of Marketing Research). openmkt.org/research/rep...

01.01.2025 23:23 β€” πŸ‘ 6    πŸ” 4    πŸ’¬ 3    πŸ“Œ 1

Please add me--thanks!

21.12.2024 02:05 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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β€œThat Looks Hard!”: Effects of Objective and Perceived Textual Complexity on Factual and Structural Political Knowledge Communication of political information is vital for a well-functioning democratic system, and texts are one of the main mediums of politics. Most studies dealing with political text consider how su...

Perhaps of interest:
doi.org/10.1080/1058...
doi.org/10.1093/poq/...
doi.org/10.1207/s153...
doi.org/10.1073/pnas...
doi.org/10.1007/s105...
doi.org/10.1080/2374...

29.11.2024 14:45 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Vaccine Hesitancy and Its Epistemic Antecedents: A Meta-Analysis Although much attention has been given to vaccine hesitancy, there is still considerable ambiguity regarding its epistemological antecedents. The current meta-analysis addresses this theoretical an...

🚨New publication out today🚨 led by my former advisee, Emily Andrews, this meta-analysis highlights the importance of trust and conspiracy theories in vaccine hesitancy, and the nuanced role each plays. Read here: www.tandfonline.com/doi/full/10....

25.11.2024 15:24 β€” πŸ‘ 5    πŸ” 3    πŸ’¬ 0    πŸ“Œ 0

Please add me--thanks!

20.11.2024 00:44 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Message-level Claims Require Message-level Data Analyses: Aligning Claims and Evidence in Communication Research Researchers often invoke individual-level correlations (correlations between properties of individuals) as a basis for message-level claims (claims about properties of messages). For example: β€œPeop...

Now in print (Open Access):
doi.org/10.1080/1931...
Explains a common reasoning mistake in communication research, identifies multiple examples of the mistake, and discusses implications of and remedies for this problem.

15.11.2024 14:19 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
The Minimal Persuasive Effects of Campaign Contact in General Elections: Evidence from 49 Field Experiments | American Political Science Review | Cambridge Core The Minimal Persuasive Effects of Campaign Contact in General Elections: Evidence from 49 Field Experiments - Volume 112 Issue 1

Perhaps of interest: doi.org/10.1017/S000...

07.11.2024 14:22 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Using Self-Schema Matching to Recruit Superdiffusers for a Potential Vaccine Word-of-Mouth Promotion Campaign The Boster et al. (2012) superdiffuser model predicts that a health behavior change can be diffused through a social network by recruiting superdiffusers, a type of opinion leader who possesses 3 k...

New Pub:
Mike Kotowski and I wanted to move forward the technology of employing opinion leaders for vaccine promotion campaigns. So we developed a new method of identifying their self-schema and matching campaign recruiting messages to it. Free copies here:

www.tandfonline.com/eprint/SA3AT...

01.11.2024 20:05 β€” πŸ‘ 3    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Pessimistic Rumination Predicts Defeat of Presidential Candidates, 1900 to 1984 Published in Psychological Inquiry: An International Journal for the Advancement of Psychological Theory (Vol. 1, No. 1, 1990)

Old, but perhaps of interest:
doi.org/10.1207/s153...

29.09.2024 06:13 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Measuring Exposure and Attention to Media and Communication Valid and reliable measurement of media and communication exposure is crucial for communication science, psychology, political science, sociology, pedagogy, economics, and law, and the practitioners i...

NEWπŸ“šOur *free* #openaccess book "Measuring Exposure and Attention to Media and Communication: Solutions to Wicked Problems" is outπŸš€

A privilege to work w/Peter Neijens, @judith-moeller.bsky.social @theoaraujo.bsky.social.

πŸ™@ascor.bsky.social for support.
πŸ“’Share #CommSky

www.aup.nl/en/book/9789...

26.08.2024 05:56 β€” πŸ‘ 20    πŸ” 13    πŸ’¬ 0    πŸ“Œ 0
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Pessimistic Rumination Predicts Defeat of Presidential Candidates, 1900 to 1984 Published in Psychological Inquiry: An International Journal for the Advancement of Psychological Theory (Vol. 1, No. 1, 1990)

Perhaps of interest: doi.org/10.1207/s153...

24.08.2024 20:28 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Do Thank-You Calls Increase Charitable Giving? Expert Forecasts and Field Experimental Evidence (April 2023) - Calling to thank donors is considered a key fundraising strategy in the charitable giving industry. Yet the effectiveness of thank-you calls remains untested. We conduct field experimen...

Not exactly on point but perhaps of interest:
doi.org/10.1257/app....
dx.doi.org/10.2139/ssrn...

23.08.2024 16:02 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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The Role of a Narrative's Emotional Flow in Promoting Persuasive Outcomes The study of narrative persuasion has increased dramatically in the past decade. Whereas much of this research focuses on story and character involvement, the role of emotionβ€”and emotional flow spe...

I've been thinking about this work as I watch.

www.tandfonline.com/doi/full/10....

23.08.2024 00:51 β€” πŸ‘ 22    πŸ” 4    πŸ’¬ 0    πŸ“Œ 1
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Groypers - Wikipedia

en.wikipedia.org/wiki/Groypers

12.08.2024 00:04 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Pessimistic Rumination Predicts Defeat of Presidential Candidates, 1900 to 1984 Published in Psychological Inquiry: An International Journal for the Advancement of Psychological Theory (Vol. 1, No. 1, 1990)

Old--but perhaps of current interest: www.tandfonline.com/doi/abs/10.1...

06.08.2024 23:52 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Congratulations ICA 2024 Award Winners! - International Communication Association

Humbled. And grateful.
www.icahdq.org/blogpost/152...

01.07.2024 12:58 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Congratulations to @aecoppock.bsky.social whose book, β€œPersuasion in Parallel,” has won the Robert E. Lane Best Book Award from the APSA Political Psychology Section!Β  Thanks to Margit Tavits and Josh Gubler for serving on the committee.

11.06.2024 22:49 β€” πŸ‘ 6    πŸ” 3    πŸ’¬ 0    πŸ“Œ 3

BlueSky June!

Many people who have a BlueSky account still prioritize posting, reading, and asking questions on Twitter.

So for the rest of June, I ask you to commit to using BlueSky before the mess called X.

Please retweet and tag people!

1/

07.06.2024 05:50 β€” πŸ‘ 173    πŸ” 56    πŸ’¬ 20    πŸ“Œ 9
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Message-level Claims Require Message-level Data Analyses: Aligning Claims and Evidence in Communication Research Researchers often invoke individual-level correlations (correlations between properties of individuals) as a basis for message-level claims (claims about properties of messages). For example: β€œPeop...

Preprint now online (Open Access) concerning a common reasoning mistake in communication research:
Β 
www.tandfonline.com/doi/full/10....

04.05.2024 16:07 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Your medieval self? www.bbc.com/future/artic...

10.04.2024 12:20 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

@djokeefe is following 20 prominent accounts