Scott Mann

Protect your focus like a dragon guards gold.
There’s always more to do, but not everything moves the needle. I keep a sticky note with the top 3 things I must do today. That’s it. You don't exist to chase chaos. You’re here to deliver outcomes.

Systems > Scale.
You don’t need Salesforce on day one. A Notion board and a killer spreadsheet can carry a million-dollar brand farther than you think. Speed matters more than sophistication. Especially early.

Look like a giant, even if you’re scrappy.
Design like you’ve got a boardroom. Keep the logo modest (real players don’t flex it). Brag about big clients. Get a single slick video. Speak on one podcast that matters. Pick your one “billboard” moment and make it unforgettable.

Don’t over-engineer the funnel.
No traffic? Cool. Don’t obsess over conversion rates. Solve the problem in front of you — and let the next problem arrive. Your funnel should be adaptive, not a 47-step Rube Goldberg machine.

Get close enough to hear the music.
Real marketing strategy doesn’t come from dashboards — it comes from listening. Sit in on sales calls. Lurk in Discords. Read support tickets. When you can repeat your customer’s complaints verbatim, you’ll never have to “guess” at messaging again.

Build in public (but tastefully).
People trust people, not logos. Let your team talk on blogs, social, youtube, etc. Share your building blocks, your missteps, your weird learnings. In a world where content is cheap, perspective is gold.

Stop chasing the 5%. Start nurturing the 95%.
Generally, 95% of your customers aren't ready to buy. These are the silent majority and that’s where real brand equity is built. Create demand. Don’t just capture it. Make sure you're investing in brand awareness as much as lead generation.

Think like LEGO, not Picasso.
Build your brand system to scale, not just impress. Templates, components, and messaging banks beat reinventing the wheel. Think brand kits, Canva templates, Google Slide layouts. Pair it with a Brand Messaging doc of your core beliefs, taglines, and talking points.

Anyone with a brain and a little experience can get your business ringing with new leads, but few people know how to scale it. Here's a few practical strategies on how we've scaled multiple businesses from $0 to $60m+ in annual revenue.

Tip #2 w/ Google Ads

Branded Terms Everywhere
- Separate Branded from Non-Brand
- You'll want to understand the difference in performance in order to scale
- no branded search terms should appear in non-brand campaigns (implement negative keywords too)

Are your Google Ads being run with the latest best practices?

Tip #1:
- For the Display Network setting:
-- Text Ads on the Display Network don’t convert
-- Because they look terrible
-- ‘Include Google Display Network’ should always be unchecked in your settings

you can see the data from these UTM links in Google Analytics 4 (GA4) by going to Reports > Acquisition > Traffic Acquisition (or User Acquisition) in the interface.

I hope you found this thread useful. What methods are you using to track marketing data more clearly?

so you can know for sure what sources are creating the most value for your business. You can create the UTMs with this this tool: ga-dev-tools.google/campaign-url... and, after implementing them across all your trackable links,

Tracking these additional parameters in Google Analytics 4 allows a more detailed view of how users reach your site. Adding this UTM data to links from your email marketing and social media and online ads will create a wealth of incredibly useful data

For URL tracking (tracking where website traffic is coming from) we usually create a UTM strategy. UTM parameters are additional information you can add to links to your site.

For call tracking we always set up a Callrail.com account for clients. The data from this service is invaluable. Not only can you track where the calls are coming from (ads, social, newspaper, tv, radio, billboards, etc) but you can also record and transcribe the calls (with AI to analyze them).

How can you make good marketing decisions unless you know for sure what's working for you and what isn't? One of the most important aspects of marketing online is proper data tracking. Two key tools in the battle to track your leads are call tracking and URL tracking.

8. Community is for creating experiences (in-person & online).

9. Monthly subscribers measures interest. Monthly revenue measures demand. Demand measures opportunity.

10. It’s your responsibility to generate interest, demand, & make the most out of every opportunity

4. Readers do not equal fans.

5. Streaming platforms are for advertising.

6. Social media is for converting to email lists.

7. Email lists are for converting to community.

What we know now with 10,000 paying members that I wish we knew with 10:

1. Be prepared for the offering to take off.

2. The only marketing you need is storytelling.

3. Squeeze all the juice out of one song before moving onto the next.

Whatever you do—
Don’t cling to the same old strategy.

Ready to scale smarter? 💥👇
#MarketingTips #DigitalMarketing #LeadGeneration #PPC #AdStrategy

❌ STOP sending all your traffic to your homepage.
✅ START testing targeted landing pages that match your keywords.

💡 Try new ad variations on inner pages.
⏳ It takes 5 minutes to set up but can skyrocket your conversions and lead volume.

⚠️ Frustrated with weak results
⚠️ Drowning in complex strategies
⚠️ Overwhelmed by data overload
⚠️ Growth stuck on pause

Want the easiest fix?

🚨 Struggling to Get More Leads? Here’s Why… 🚨

Most advertisers hit walls because they ignore landing page tests.

Here’s what might be holding you back:
⚠️ Running the same ads on repeat
⚠️ Ignoring inner pages in campaigns
⚠️ Missing quick wins
⚠️ Stuck with low conversions
⚠️ Burning through ad spend

11> Seeing Bruno Mars perform to a packed room with no cell phones in the audience.

12> Seeing Anyma at The Sphere in New Years Eve.

I hope you're filling your life up with awe too. Let's add more in 2025.

6> Going to my first Red Rocks show to see one of my favorite artists.

7> Spirit Lake in Suwanee

8> Seeing the Grand Canyon for the first time

9> Driving Hells Revenge in Moab

10> Climbing Angel's Landing in Zion

3> Taking the cable cars in Medellin, Colombia from the valley to the rain forest on the mountain edge. Eating at El Cielo there was a close competitor

4> Looking out from the glass floor of the skydeck in Chicago on the 103rd floor

5> Getting 3rd place in a 150-person poker tournament in Vegas

1> Seeing the incredible results we're getting helping businesses grow with the Highforge Collective. I'm in awe of our team and our clients on the regular.

2> Island camping off the coast of Florida in a place surrounded by wild dolphins and jumping fish everywhere.

This is a great read to start the new year (Tim Ferriss sharing an article from Johns Hopkins Magazine). lnkd.in/ez2KrfiQ

I don't do resolutions, but I do have goals...and one of the biggest ones is to always be planning a life filled with awe.

Here's how I did that in 2024:

Will go on a hunt. The google underbelly is such a byzantine morass of confusion. They’ve unintentionally chased off so much business in recent years.