Al Mercuro

Question of the Week! Why Companies Exhibit at Trade Shows? Trade shows remain one of the most powerful tools in the marketing mix — even in a digital-first world. They provide a live, face-to-face…... Question of the Week! Why Companies Exhibit at Trade Shows? Trade shows remain one of the most powerful tools in the marketing mix — even in a digital-first world. They provide a live, face-to-face ...

Why do you exhibit at trade shows?
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We’re right in the middle of a busy trade show season, and whether you’re an exhibitor or an attendee, you know the grind — long days, endless walking, nonstop conversations, and the energy it takes… ... We’re right in the middle of a busy trade show season, and whether you’re an exhibitor or an attendee, you know the grind — long days, endless walking, nonstop conversations, and the energy it takes t...

“Trade Shows Are My Cardio” Thanks to Lauren M. Spinelli for sharing her image.
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IMEX America opens tomorrow and the industry continues to be a buzz with their sustainability initiatives! IMEX America 2025: Impact with Purpose — Advancing Sustainability at Scale This week… | ... IMEX America opens tomorrow and the industry continues to be a buzz with their sustainability initiatives! IMEX America 2025: Impact with Purpose — Advancing Sustainability at Scale This week, th...

IMEX America opens tomorrow and the industry continues to be a buzz with their sustainability initiatives!
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What Effect Will AI Have on Trade Show Exhibit Design? | Genesis Exhibits AI is reshaping exhibit design by improving client alignment, reducing revisions, and supporting sustainability. Tools like Genesis Exhibits’ Trade Show Maestro help clients explore layouts, styles, a...

What Effect Will AI Have on Trade Show Exhibit Design?
Please read my recent article sharing my thoughts on trust, tools, and the evolving creative process.
@GenesisExhibits www.exhibitsbygenesis.com/blog/what-ef...

Question of the Week When it comes to trade shows, what do you think is the most expensive U.S. city to exhibit in? And which one is the least expensive? The fall — or 4th quarter — is when many… | ... Question of the Week When it comes to trade shows, what do you think is the most expensive U.S. city to exhibit in? And which one is the least expensive? The fall — or 4th quarter — is when many com...

When it comes to trade shows, what do you think is the most expensive U.S. city to exhibit in? And which one is the least expensive?
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AssetPRO: The Exhibit Management Advantage Exhibitors Need Now | Genesis Exhibits | Al Mercuro Why Exhibit Management Is More Complex Than Ever The trade show floor has always been one of the most dynamic arenas in B2B marketing. Face-to-face engagement, immersive brand environments, and live ...

Why Exhibit Management Is More Complex Than Ever
@GenesisExhibits

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Timeline of a Sustainable Event | Meetings Today | Al Mercuro "Sustainable meetings have become a required aspect of many meetings, with stakeholders across all segments placing an emphasis on Earth-friendly gatherings." Thank you to Tyler Davidson for hosting t...

Timeline of a Sustainable Event
@meetingstoday

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From Woodstock to Montclair! Over the years, I’ve had the rare privilege of helping bring two legendary performers from the Woodstock stage right here to Montclair stages. Richie Havens, who made… |... From Woodstock to Montclair! Over the years, I’ve had the rare privilege of helping bring two legendary performers from the Woodstock stage right here to Montclair stages. Richie Havens, who made hi...

From Woodstock to Montclair!
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In 1973, I produced my very first concert as a college student: Jim Croce headlining, with the legendary blues guitarist Albert King opening. One memory that still stands out is when Mr. King’s old… ... In 1973, I produced my very first concert as a college student: Jim Croce headlining, with the legendary blues guitarist Albert King opening. One memory that still stands out is when Mr. King’s old 1...

n 1973, I produced my very first concert as a college student:
@jimcroce
headlining, with the legendary blues guitarist Albert King opening.
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#liveevents #eventprofs #strategicmarketing #mentorshipmatters #passitforward #linkedincommunity #industryinsights #workforcedevelopment #volunteerappreciation #sustainabilityinevents | Al Mercuro From Online Resume to Industry Influence: My Evolving Journey on LinkedIn! When I first joined LinkedIn over 15 years ago, my goals were simple and familiar: build my professional brand, research com...

From Online Resume to Industry Influence: My Evolving Journey on LinkedIn!
@GenesisExhibits

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RIP Eddie Giacomin
@newyork-rangers.bsky.social

The Gig Economy: Real Estate Edition! Inspired by a post from “Stagehand Memes!!” by Paul Shelton—who wisely warned, “I’m expecting some pushback on this one… just remember it’s humor!” Ever wonder…... The Gig Economy: Real Estate Edition! Inspired by a post from “Stagehand Memes!!” by Paul Shelton—who wisely warned, “I’m expecting some pushback on this one… just remember it’s humor!” Ever wonder ...

The Gig Economy: Real Estate Edition!
Ever wonder what your job title in live events says about your living situation?
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Trade Show Marketing Boots on the Ground When international companies prepare to exhibit in the United States, they quickly discover that the trade show environment here can feel like a world of its…... Trade Show Marketing Boots on the Ground When international companies prepare to exhibit in the United States, they quickly discover that the trade show environment here can feel like a world of its ...

Trade Show Marketing Boots on the Ground
@GenesisExhibits

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Question of the Week — Week 4 Flexible, Reusable Booth Design Exhibiting is expensive — and building a new booth for every show only makes it worse. That’s why more exhibitors are turning to… | Al M... Question of the Week — Week 4 Flexible, Reusable Booth Design Exhibiting is expensive — and building a new booth for every show only makes it worse. That’s why more exhibitors are turning to modular...

How are you incorporating flexibility and reusability into your booth design strategy?
@GenesisExhibits

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Citi TV Spot, 'The Presidents Cup' Most sports are played on standardized fields or courts—basketball, tennis, swimming. The boundaries don’t change. But golf is different. Every course intro... Citi TV Spot, 'The Presidents Cup' Most sports are played on standardized fields or courts—basketball, tennis, swimming. The boundaries don’t change. But golf is different. Every course introduces ne...

That’s why exhibitors need more than just design—they need a guide
@GenesisExhibits

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This day continues to bring sadness to so many. For those of us of a certain age, we will never forget where we were when we heard the news. For me, I saw it firsthand. It was a typical morning… | A... This day continues to bring sadness to so many. For those of us of a certain age, we will never forget where we were when we heard the news. For me, I saw it firsthand. It was a typical morning comm...

This day continues to bring sadness to so many.
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Genesis Exhibits Releases Comprehensive, AI-Powered Exhibitor Solution Genesis Exhibits unveiled Trade Show Maestro, an AI-powered solution to help exhibitors succeed at B2B events.

Genesis Exhibits Releases Comprehensive, AI-Powered Exhibitor Solution
@TradeShowExec

@GenesisExhibits

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6 Ways Planners Can Get Started on TikTok | Al Mercuro 6 Ways Planners Can Get Started on TikTok I’ve always felt pretty confident navigating the social media landscape—LinkedIn, Facebook, Twitter (X), and lately, even Instagram. But TikTok? That one sti...

6 Ways Planners Can Get Started on TikTok
@SkiftMeetings

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Thomas Alva Edison — Tradeshow Marketer » Exhibit City News | Al Mercuro Thomas Alva Edison — Tradeshow Marketer! Who knew? Thanks to Bob McGlincy’s recent article, we now understand just how powerful trade shows can be — not only in fueling the growth of new companies, b...

Thomas Alva Edison — Tradeshow Marketer!
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The Events Education & Workforce Development Federation is proud to recognize three of our esteemed Board Members for their meaningful contributions as jurors for the prestigious 2025 Eventex Awards.
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Diversity is having a seat at the table, inclusion is having a voice, and belonging is having that voice be heard. | Al Mercuro Diversity is having a seat at the table, inclusion is having a voice, and belonging is having that voice be heard. – Liz and Mollie Two years ago, I shared this quote—and the response was overwhelmin...

Two years ago, I shared this quote—and the response was overwhelming. Today, it feels even more urgent.
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Real Careers, Real Journeys: Spotlight on A/V Tech with Omar Colom! | Events Education & Workforce Development Federation Real Careers, Real Journeys: Spotlight on A/V Tech with Omar Colom! What does it truly take to thrive as an AV (Audio Visual) Technician? In this eye-opening episode of Real Careers, Real Journeys, w...

Congrats to Omar Colom for sharing his story and advice for those looking for a new exciting career path into the live event industry.
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Location, Location, Location! | Al Mercuro Location, Location, Location! One of the persistent roadblocks to making trade shows and venues more sustainable has been the lack of regional recycling infrastructure. Without local services, excess...

@CheckSammy
ZeroPoint Facilities are strategically located in key trade show cities
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Today, Montclair Film unveiled the artwork for our 14th annual Montclair Film Festival!

I am starting a new series today called the "Question of the Week" | Al Mercuro I am starting a new series today called the "Question of the Week"   Many clients today are new to trade show and event marketing and with that comes a fair share of pressure. One concern that’s stood...

Today’s question: How are you ensuring your trade show spend delivers the right leads, not just more leads?
@GenesisExhibits

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From concert venues to convention halls, stagehands and I&D professionals share a common thread: they build the magic behind the scenes.
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From Chatbots to Agents and Beyond: How AI is Transforming Trade Shows in 2025 | Al Mercuro From Chatbots to Agents and Beyond: How AI is Transforming Trade Shows in 2025  "In trade shows, this evolution is also happening fast, with AI powering everything, from access to knowledge to agents that can be built with no coding skills. Here’s what we’re seeing right now, and what you can do to get ahead in the emerging zero-click economy."  Grateful to Anna Huddleston and Event Marketer for yesterday’s insightful article on the evolving role of AI in the trade show industry. It’s exciting to see how technology is reshaping how we plan, execute, and engage. A special thank you for spotlighting Genesis Exhibits’ new Trade Show Maestro—our custom ChatGPT-powered assistant designed to support both seasoned professionals and newcomers alike. From streamlining logistics to enhancing productivity, it’s a tool built to make trade show life easier, smarter, and more connected. Proud to be part of a team that’s embracing innovation while staying grounded in the human connections that make our industry thrive. Al Mercuro, strategic marketing and client engagement advisor at Genesis Exhibits, says: “It’s already quite good at estimating projects, however, one long-term goal, already in process, is to train it with additional, more detailed industry standards for design and manufacturing, further improving its ability to adjust concept renderings and generate deeper bills of materials (BOMs) for production purposes, faster and with far greater accuracy.” https://lnkd.in/eKJKYrXR https://lnkd.in/dS3ccjPr Events Education & Workforce Development Federation Live Events Coalition Events Industry Council EDPA - Experiential Designers & Producers Association Eventex Sandie McCoubrey Janice Cardinale VEMM Nicola Kastner Liz Lathan, CMP Candy Adams CTSM/CEM/CMP/CMM/VEMM ~ The Booth Mom® The Exhibitor Advocate

From Chatbots to Agents and Beyond: How AI is Transforming Trade Shows in 2025 linkedin.com/posts/al-mer...

Reaching 10,000 LinkedIn connections is more than a milestone, it reflects the valuable relationships, collaborations, & shared expertise built over my career
@GenesisExhibits

Are Trade Show Marketing Costs on the Rise?

Trade shows remain a powerful platform for building brand presence—but are the costs of marketing at these events climbing faster than expected?

Read more here: lnkd.in/ecZ8Kbmz

Will AI Have An Affect On Trade Show Exhibit Design? In this guest post, Al Mercuro discusses AI and whether it adds to or subtracts from the process of designing trade show exhibit stands.

Will AI Have An Affect On Trade Show Exhibit Design?
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