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Michael White

@bytewhite.bsky.social

Director @ Kekst CNC (Publicis). Lead teams on data-led insights for reputation management. Work with companies around the world. Proud geek.

34 Followers  |  55 Following  |  24 Posts  |  Joined: 05.02.2025  |  1.824

Latest posts by bytewhite.bsky.social on Bluesky

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Don't keep this WW1 compass in your pocket A prismatic compass produced by Francis Barker & Sons that is accutely radioactive

Another item from my spicy collection 🌢️ ☒️
open.substack.com/pub/radiumqu...

31.08.2025 08:06 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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I impulse purchased uranium on the internet and regret it As impulse buys go, buying uranium goes on my list of β€˜bad things that have happened after a beer’

What’s the worst thing you’ve impulse purchased on the internet? Go on, try me.

21.08.2025 18:09 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Radium Quest | Michael White | Substack Discovering uranium glass, radium, and other radioactive objects to unearth their stories. Click to read Radium Quest, by Michael White, a Substack publication. Launched 2 days ago.

Popping up to say that I’ve started a Substack NOT about comms. Instead, my niche hobby of collecting radioactive objects. Please consider subscribing πŸ™ open.substack.com/pub/radiumquest

17.08.2025 05:45 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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In a special Kekst CNC and Securitas Group collaboration, I joined the β€˜stage’ with Mike Evans from Securitas in Stockholm yesterday to present on the communications risks presented by mis-, dis- and malinformation. Excellent questions from local comms heads πŸ‘

13.03.2025 07:19 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

So the internet is eating itself, gradually regurgitating information that hasn’t had any human oversight. The casualties? Trust and truth. Our mistake? Replacing human originality.

11.03.2025 08:53 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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@bsky.app CEO @jay.bsky.team details how the platform utilizes open networks to allow users to craft their own social media experience while maintaining their personal privacy.

10.03.2025 22:03 β€” πŸ‘ 6936    πŸ” 663    πŸ’¬ 88    πŸ“Œ 60
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Arrived home from London to find my Kribensis have more little ones. Still have 8 from the last batch, plus the parents… now looking at 50 more. Err, anyone need any #tropicalfish?

05.03.2025 07:04 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Meeting @stokel.bsky.social who extensively writes about how technology impacts our lives, was a pleasure. At our packed event this morning, we covered everything from AI reg, the changing media landscape, and crazy TikTok trends. An inspiring way to start the day.

27.02.2025 14:12 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

We’re living in frightening times.

27.02.2025 07:34 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Fact check: Do community notes work? Last week Elon Musk claimed on X (previously Twitter) that β€œβ€¦ @CommunityNotes is increasingly being gamed by governments & legacy media” before highlighing a poll about support for Ukraine’s President...

Some thoughts about the viability of community notes on social media to fact-check content. Since Jan, quite a few clients have been asking www.linkedin.com/pulse/fact-c...

26.02.2025 08:58 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Wow! Congrats to Bluesky for passing the milestone of 32 MILLION users. Spread the word!! πŸ’™πŸ¦‹
bsky-users.theo.io

22.02.2025 15:24 β€” πŸ‘ 18351    πŸ” 3098    πŸ’¬ 274    πŸ“Œ 147
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β€˜The tyranny of apps’: those without smartphones are unfairly penalised, say campaigners From loyalty cards, to restaurant meal deals or simply parking your car – it is harder and harder to get by without signing up to a multitude of apps

An important article that naturally focuses on the older generation but I do wonder about the potentially growing younger generations who are choosing to revert to older tech www.inkl.com/a/aPovYwfnVPX

22.02.2025 10:21 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Can’t decide if the Facebook algorithm is brilliant, broken, or just plain desperate. This recommended page came out of nowhere. πŸ₯΄πŸ«£

20.02.2025 19:17 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Feels appropriate to share this.

20.02.2025 06:55 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Brings back memories of Uni with the Xbox 360. Feel like I truly β€˜unlocked’ my deck when I installed Windows directly on it.

17.02.2025 18:24 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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5 massive AI trends I'm looking out for in 2025 The AI trends that will shape the next year – I hope

Excellent overview by @beccacaddy.bsky.social of how AI is shaping up www.techradar.com/computing/ar...

17.02.2025 07:00 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Gen Z teens tell us why they stopped trusting experts in favor of influencers on TikTok It’s not that Gen Z doesn’t believe in experts. Rather, it’s that social media has rewired the way they think about credibility.

Mainstream news must adapt πŸ‘‰ β€œβ€¦ social media has rewired the way they think about credibility. TikTok influencers are now our β€œfriends.” The algorithm repeats and reinforces what we already believe. And a well-edited, engaging video is much more convincing...” fortune.com/2025/02/14/g...

16.02.2025 08:53 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Blood moon looming over the M25. Couldn’t believe how huge it looked. Video doesn’t do it much justice. Just 🀩 (video curtesy of my copilot!) #moon #bloodmoon

14.02.2025 22:47 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Address science misinformation not by repeating the facts, but by building conversation and community For science to have a meaningful impact on a group of people, new information needs to spread between trusted members of that community.

It’s not enough to correct misinformation with facts alone, you must actively engage with communities. Professor Anne Toomey’s article is a good reminder to why PR can’t be passive media or social media campaigns theconversation.com/address-scie...

14.02.2025 08:42 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Most of Thames Water’s sewage plants unable to cope with demand More than half of treatment sites do not have enough tanks or pipes to process volume of waste water, company data shows

Grim reading, confirmed by their own data. Especially when you spot your local sewage plant listed. Houses across from us have overflow running through the river at the end of their gardens on.ft.com/41boX1l

13.02.2025 08:58 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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BBC just released damning research on AI assistants' news accuracy.

Results: 51% of AI responses had significant issues. 19% introduced errors when citing BBC. 13% misquoted or made up BBC content entirely. 🀐🀐
www.bbc.co.uk/aboutthebbc/... via @ezraeeman.bsky.social

11.02.2025 07:22 β€” πŸ‘ 2262    πŸ” 1200    πŸ’¬ 55    πŸ“Œ 178
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Munich Security Index 2025 The 2025 MSI highlights five themes crucial for businesses navigating global dynamics. These insights offer a roadmap for companies operating across markets and jurisdictions, helping them balance and...

Our partnership with the Munich Security Conference started in 2021, with this year's report highlighting five key geopolitical themes relevant to businesses amid continuing volatility. Data is based on a survey of 11,000 people across the G7 and BICS nations www.kekstcnc.com/insights/mun...

11.02.2025 07:28 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I’m the same as you with productivity times. Takes a little discipline in a busy consultancy to protect diary. This tip rang true, β€œOne of the biggest unlocks in my productivity has been learning how to pivot a meeting request into an email conversation.”

11.02.2025 07:23 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Fake climate news thriving as politics and AI turbocharge disinformation crisis Cognitive warfare remains a key part of Russia’s military strategy, with an estimated annual budget reaching $4 billion.

Greater digital literacy to identify false information is crucial. Especially as social platforms shift to community notes for verification. Current situation looks bleak though as climate disinformation is set to rise www.euractiv.com/section/tech...

09.02.2025 09:25 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Surrey to Devon in an EV… it’s an adventure. Overall journey around 250 miles. All chargers at Bristol services down, so needed to charge on M4 and now just off Devon Expressway for 2nd charge. UK EV infrastructure is still not good enough.

08.02.2025 11:39 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Thanks for the reminder that I must boot this up again. Such a great turnaround story too.

06.02.2025 07:01 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

A β€˜new’ social network and the pressure of a first post! Well, today in agency land I’ve been involved in a pitch, managed a Google SEO rep brief, presented on dark web to our global crisis specialists, contributed to people policy developments… the list goes on. Never a boring moment and it’s ace.

05.02.2025 21:57 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

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