Research - Reputation in the Age of AI
How Large Language Models (LLMs) influence perceptions of Quality, Trust, Innovation, and Value in brand communications
Genuinely surprised how little AI LLMs are using social media as a source for info - just 1% of content about brands comes from it according to new research from @darrylsparey.bsky.social and @paulstollery.bsky.social's team at Hard Numbers www.hardnumbers.co.uk/research-rep...
05.12.2024 11:27 โ ๐ 3 ๐ 2 ๐ฌ 0 ๐ 0
HELLO. I'm new here, so to briefly introduce myself, I work in tech PR, and run Hard Numbers.
I mostly use these sorts of platforms for work, so if you work in PR/digital PR/tech etc, let's act like it's 2011 Twitter and be friends.
RTs appreciated. (What do we call RTs here?)
21.11.2024 10:14 โ ๐ 16 ๐ 0 ๐ฌ 1 ๐ 0
Chartered PR. Director at Sidekick PR. Associate Lecturer at Sheffield Hallam University. PhD student at Leeds Beckett University (Public trust and misinformation)
The Heidi Range of Public Relations.
Was @Joshtwhee1er on that awful app
Leading Kent agency specialising in PR, public affairs, crisis comms and marketing. Organisers of the Kent Press & Broadcast Awards #KPBA
Founder of @CalacusPR consultancy & CIPR Chartered & Fellow. Former sports journalist. Proud father & husband. Avid fan of Arsenal (@ArsenalAddict) PSB & Italy
Host of the World's Number 1 Marketing Mistakes Pod ๐ http://link.podtrac.com/EMM and Founder of Prohibition PR, PRCA Grand Prix Award Winner 2023. Lecturer on Integrated PR, PR Stunts and LFC fan.
Talks about #Crisis, #socialmedia, #PRstunts #FuckUps
๐ฎ Exploring the future of how we feel
โจ Tech, wellness + sensory experiences
๐ Author of Screen Time + The Future Hunter newsletter
Communication Management PhD and lots of Yorkshire Tea
Social media commentator, CEO of @battenhall.com and public speaker. Featured on BBC telly, radio and in other places.
Wrote the Wikipedia page on social media, did a TED talk on it, and shout at various sports. Proud father & husband & dog dad. LDN
Tastronaut, gold rush bank restorer, State of Invisibility exhibition organiser, publicist, writer, gardener, podcaster: that sort of thing.
London agency strategy person. Bearded non-league football hipster. Previously ไธๆตท ๏ผๅไบฌ.
Huge pupils, tiny value
webcurios.co.uk
Shameful dilettante. Terrible at posting
Senior Brand Strategist @ the LEGO Group (opinions own, etc) on Gaming, Technic, and Ninjas. Occasional sender of fivethingsonfriday.com. I got โค๏ธ for writing, gaming, and figuring stuff out. He/Him.
Consulting, writing and speaking on comms, collaboration & future of work. Cofounder Lithos Partners, DWXS and 300 Seconds. Gym bore. Takes too many photos of Amsterdam.
Communicator, blogger, podcaster | Social web: @neville@nevillehobson.io | Work: virtual, hybrid | Life: Somerset, UK | Connections: https://linktr.ee/nevillehobson
๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ in ๐บ๐ธ. Dad, husband, dreamer. Communications at @microsoft. Communications tutor, board advisor @UW @UWContinuum. #mcfc #lufc โฝ๏ธ ๐ด๐ผโโ๏ธ ๐
