Prerna & Mayank | Content Bistro

Because this begs to be shared:

Entrepreneurship is easy because you work your own hours, set your own payscale, build and sell what you want to sell.

Entrepreneurship is hard because see above. 😂

Regardless of what you do...you need to get that support OR you need to scale back on your expectations from your schedule.

You cannot burn the candle at both ends. Period.

What most productivity books fail to tell you: Having help with the home is CRUCIAL for work-at-home entrepreneurs. 🔥

Especially those who're also wrangling tiny humans, and/or being caregivers to elderly parents and/or dealing with chronic illnesses.

Same for us in India 😂

So I duct-taped my way to pitching and 14 years later have worked with clients like Pat Flynn, Amy Porterfield, Copyhackers and hundreds of others.

Today you have AI at your bidding.
You have courses and resources.

Do your research.
Send the pitch.

Quit overthinking it.

I didn’t have outreach tools when we started.
I didn’t know what cold email even was.

I did know we needed clients.
I did know businesses needed our services.

👇🏼

After years of time blocking, next week, I’m going back to Theme Days.

Trialing it out to start with.

Productivity strategies are never carved in stone.

They need to adapt and evolve with your seasons of life and your goals.

something that’s on my mind: all the predictions posts?

Read them. Enjoy them. But don’t let them influence your strategy for 2025 unless they’re backed by data.

As someone who’s been an entrepreneur since 2011, I’ve seen ALL possible predictions.

Don’t treat predictions as the Holy Grail.

Everyone wants "success" to be sexy.

Fancy frameworks and tools are designed to help you succeed.

The truth?

Success is a series of boring but needed steps. Done near-daily.

You don't even realize they're the steps you need.
Till you look back and connect the dots.

Now that Thanksgiving is over … What’s your fave Thanksgiving tradition? The one you look forward to every year?

Such a classic!

Totally not surprised! Also as proud Kit users for the last 7-odd (or more!) years, we’re grateful for all of you and the work y’all put in!

She would love the work they did but would constantly have someone on the team chase up on deliverables and deadlines.

Fellow copywriters: You can have the best research skills or writing powers but if you don’t have basic systems and processes in place … none of those matter!

“They’re flaky”
I wish she was saying that about croissants and not copywriters 😂

But no.

This website design agency owner was sharing about her experience working with copywriters.

Yay!! Happy Thanksgiving Ann to you and yours!

Ahhhh!! Poor kid!! It’s the worst!

We’ve taken courses by Sam Woods of Bionic Marketing. Solid and super helpful! www.bionicmarketing.io

✅ How is this offer different from XYZ?
✅ Will it work if I’m [insert objection here]?
✅ How do I get my partner on board with this?

Use your FAQ email to tackle objections and build trust.

Lazy FAQ emails are a waste of prime real(email) estate 🤷🏻‍♀️
Instead, send FAQ emails that reduce friction AND increase conversions.

Answer real questions like:
👇🏼

Sometimes you don't need a full CEO/CMO day for your business. 🤷🏻‍♀️
Sometimes all you need is 30 minutes.

Send that pitch. Make the ask. Write the email.

Marketing your business doesn't always have to be about following month-long plans.

It CAN be about taking micro-actions that move the needle.

So, take out 20 minutes (or even TWO!) to think about the "unnoticed" progress you've made.

It doesn't always have to be big or bold.
It just has to be something you did to keep yourself moving forward.

Momentum is all that matters.
The speed and size of it? Don't. 💯

"While small might not be sexy, it is successful and sustainable."
BJ Fogg, Tiny Habits

We live in a culture of celebrating big leaps and bold action.

Quiet ambition, incremental growth, and humble confidence aren't noticed so much.

👇🏼

Love this and thank you for including us! 🫶🏻

Me: Knocking out a 1700-word blog post in one day.💯
Also me: “So we’re going to *that* place to get *that thing* I need.” 🤦🏻‍♀️

Anyone else struggle with using real words in real-life conversations?!

Fellow copywriters, tell me I’m not alone!