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The Best B2B Marketing Focus Group is Free How can B2B marketers move from an ICP to an authentic connection with their customers? Here's a look at the best B2B Marketing focus group.

Focus groups are an effective way to get insights from your target audience.

What if we told you that the best B2B marketing group is free, and you already have access to it?

Spoiler alert: it's your social media followers.

sbee.link/6et4vwj7cu

Going Live: Using LinkedIn Events for B2B Marketing How LinkedIn Live events help B2B marketers engage their target audience and establish meaningful connections.

LinkedIn Live Events has taken the B2B marketing landscape by storm.

Find out why LinkedIn Live events should be part of every B2B marketer’s toolkit: sbee.link/d8bt34amuf

Product Led Growth: An Attractive Model for B2B Marketers Product led growth is a powerful new tool for B2B marketers as they look for new ways to respond to ever-evolving customer expectations.

Product-led growth (PLG) is a novel approach to customer and revenue growth—it's fairly new to the B2B space.

Want to try implementing PLG into your B2B marketing strategies?

Read Amit Bivas' insights about the nuances to the approach. sbee.link/b978wr6uny

Brand messaging is more important than ever.

But it's not just about what you're saying—about where you communicate and how you identify your audience.

That's the topic of discussion on this episode of Agents of Change
sbee.link/7me8qfv3uw

Unlocking the Power of Social Selling for B2B Marketers Social selling is all about adding value, listening to your prospects, and becoming integral to their decision-making journey.

B2B Marketers - want a transformative approach to B2B lead generation? Enter social selling!

Social selling is all about adding value, listening to your prospects, and becoming integral to their decision-making journey.

Let's dive in: sbee.link/7ruyabjf3p

How AI is Changing B2B Web Design and Digital Marketing - B2B Marketing Blog | Webbiquity Traditionally, B2B web design and development is a time-consuming process. That's changing with use of AI to enhance UX and personalization.

🗣️ McKinsey reports that AI-driven personalization can boost customer satisfaction by 20% and sales conversion rates by 10-15%.

When you integrate AI, you gain deeper customer insights, optimize engagement, and drive higher ROI 👇
sbee.link/x36refpvky

🎯 “Flexibility is key. The landscape is constantly changing, so brands need to adapt.”

Discover how connected storytelling and strategic atomization can help your brand thrive in a fragmented content world. Dive into the details: sbee.link/e8p3bt7uwv

Brand messaging is more important than ever.

But it's not just about what you're saying—about where you communicate and how you identify your audience.

That's the topic of discussion on this episode of Agents of Change ➡️ sbee.link/b6adr8nx9q

🤝 "Every working group needs content." -Anna Zhao

Everyone collaborates better when you understand each team's KPIs and prepare thoroughly before collaborative sessions.

Anna and Sean Tyson get more into this ▶ bit.ly/3WKqkR6

The Best B2B Marketing Focus Group is Free How can B2B marketers move from an ICP to an authentic connection with their customers? Here's a look at the best B2B Marketing focus group.

Focus groups are an effective way to get insights from your target audience.

What if we told you that the best B2B Marketing group is free, and you already have access to it?

Spoiler alert: it's your social media followers. sbee.link/qm3yrv79wk

Developing Your B2B Brand’s Social Media Voice How to develop a B2B brand that is both strong in its foundation and malleable in its ability to evolve with market changes and brand growth.

Developing a solid social media voice for your brand is important—but being adaptable to market changes and brand growth is, too.

Here's what you need to know about creating a brand voice for your B2B brand. sbee.link/heuvkqx3dr

Such a fun night with the Leadtail crew in Portland! 🎳

Lots of laughs, friendly competition, and some impressive high scores on the board. 🙌 🏆

Mack Garrison of dash shares with Leadtail TV about his company's efforts to improve its culture after a period of significant employee burnout in 2021.

Mack highlights perseverance and the importance of daily actions in fostering a positive work environment. sbee.link/gamqfy3nw7

Harnessing the Power of User-Generated Content for B2B Brands User-generated content (UGC) is a powerful tool to help brands build trust and foster deeper connections with customers.

User-generated content (UGC) is most often used by B2C brands, but it can also be effective in B2B marketing.

Here's how B2B brands can effectively leverage UGC to strengthen their online presence and drive business growth : sbee.link/jnwa9e83b7

Unpopular Opinion: Public Relations is the Future of Marketing - SparkToro Public relations is a dying trade. Mainstream media has less influence than ever. Pitching for coverage is a thankless, fruitless task. Yeah, well, I

I agree, I think 🤔 sparktoro.com/blog/unpopul... via @sparktoro.bsky.social #PR #Marketing

Top 5 Benefits of Influencer Marketing for B2B Brands Learn how B2B brands use influencer marketing to boost credibility, build thought leadership, and expand reach with real examples and data-driven strategies.

The latest data shows that 79% of marketers with mature influencer programs are seeing remarkable results.

Influencer marketing is no longer an experiment—it's a proven, scalable strategy that delivers tangible results.

sbee.link/97q4xfpb6m

Navigating the AI Revolution in B2B Marketing In an industry increasingly influenced by Artificial Intelligence, understanding its impact is crucial for B2B marketers.

B2B marketing is increasingly influenced by AI, so it's critical for B2B marketers to understand its impact.

In this episode of Agents of Change, Matt Engelson offers a blend of caution, insight, and optimism around AI in the industry.👇 bit.ly/43jajGD

How To Be “Good” At B2B Social Media How do we determine what ‘good’ means for a B2B social media feed? Here, we break down some of our best practices, key questions, and advice.

What makes a "good" B2B social media presence? 🤔

We have some thoughts! Read on to learn more👇 sbee.link/qw3rmu648d

B2B marketing is increasingly influenced by AI, so it's critical for B2B marketers to understand its impact.

In this episode of Agents of Change, Matt Engelson offers a blend of caution, insight, and optimism around AI in the industry. 👇 sbee.link/j6rbmpenqt

Calling all B2B executives 🗣️ want to get active social media?

Here are 10 tips to get you started 👉 bit.ly/3BuCGUF

How to Use Data More Strategically to Reach Audiences - Convince & Convert Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. They’re reliable

B2B marketers often rely on paid ads for measurable ROI, but this can miss important stages of the customer journey.

With the help of audience data tools, brands can engage with potential customers in niche communities ⬇
bit.ly/3EE7Zjo

Going Live: Using LinkedIn Events for B2B Marketing How LinkedIn Live events help B2B marketers engage their target audience and establish meaningful connections.

LinkedIn Live Events has taken the B2B marketing landscape by storm. ⛈️

Find out why LinkedIn Live events should be part of every B2B marketer’s toolkit: bit.ly/3QH4sVB

How to Effectively Use B2B Social Media in 2024 B2B social media marketing is ever-evolving, with new platforms, changing algorithms, and shifting user behaviors.

💡While the only constant is change, it’s good to focus your B2B social media marketing efforts this year on what will stay the same:

💚 Niche communities
💚 Video content
💚 This 8-point strategic framework ⬇️

bit.ly/4jYtxqZ

🥰 Happy Valentine's from a group of folks who have lots of love for B2B Social Media Marketing...and llamas! 🦙 (We think they're kind of a big deal).

Thanks to the Leadtail community for being the glue that holds the B2B marketing world together. We appreciate you! 🫶

Get in losers - we’re deep diving on future-proofing our thought leadership, optimizing for scalable solutions that elevate our disruptive innovation to new verticals, affecting a full paradigm shift. 🤪

Repurposing Content for B2B Marketing Results Repurposing content is a great way to help your B2B content reach a wider audience and grow your reach. Evan Kirstel shares some tips

B2B Marketers, want to maximize the reach and impact of your existing content? 🤩

Consider repurposing your content. @evankirstel.bsky.social shares his insights & more: bit.ly/3PMwMov

Executives: Should You Be Active on Social Media? Should executives prioritize being on social media? The short answer is "yes." Here are some guidelines to help you become active on social media.

Calling all B2B executives, want to get active on social media? 🤳

Here are 10 tips to get you started: bit.ly/3BuCGUF

The Power of Collaboration in Content Creation and Design | Asen Marketing In the fast-paced world of marketing, collaboration and teamwork play a crucial role in creating impactful content and design. In this episode of Agents of Change, Amanda Myers and Sam White from Asen Marketing shared their insights on the importance of collaboration between content creators and designers. They discuss the challenges of switching between B2B and B2C mindsets, the role of consumer psychology, and the benefits of incorporating fresh perspectives. This blog post explores the key takeaways from their conversation and highlights the power of collaboration in content creation and design. ______ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ______ 00:00 Intro 01:01 Introducing Amanda Myers and Sam White 02:20 Navigating Between B2B and B2C Mindsets 03:34 The Importance of Knowing Your Audience 05:24 "Invisible Downtime" in Marketing 06:14 The Advantage of a Fresh Perspective 09:55 How Amanda Myers Stays Creative 11:15 Asen Marketing's Collaborative Process for Content Creation 13:24 Approaching Creative Projects Where Direction is Lacking 15:19 Asen's Tools and Processes for Communication and Project Management 16:43 Surprises and Experiences in Agency Life 17:50 The Difference Between a Partner and a Vendor 18:54 Clarifying the Role of Marketing and Sales 20:23 Trying New Things and Evolving in a Smaller Agency 23:58 Advice for Content Teams and Creatives 26:31 Wrap Up --------- Learn more about Asen Marketing: https://asenmarketing.com/

Teamwork makes the dream work! 🤩

On this episode of Agents of Change, Amanda Myers and Sam White of Asen Marketing share insights on the importance of collaboration between content creators and designers.

➡️ bit.ly/43k8FSe #B2BMarketing #startups

Embracing the AI Revolution in B2B Marketing The key to incorporating AI into our marketing efforts is to embrace change while retaining the human touch.

AI has changed B2B Marketing. Clare Dorrian, CMO at SugarCRM wants marketers to use it to empower their teams.

Read more here 👇