Katarina Andrejević's Avatar

Katarina Andrejević

@kafarina.bsky.social

Content Strategist @ Opascope. A reader of the randomest of titles. Knitting my anxiety away.

134 Followers  |  257 Following  |  63 Posts  |  Joined: 23.10.2023  |  1.9571

Latest posts by kafarina.bsky.social on Bluesky


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My friend, the badass founder @mmaksimovic.bsky.social

(If you're a devtool company in need of content, she's the one you're looking for)

19.11.2025 12:19 — 👍 3    🔁 0    💬 0    📌 0
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Make this fiction reader read up on marketing.

What was the last article/book/podcast you found valuable?

Think:

✨ content marketing
✨ distribution
✨ strategy

I can give you fiction recommendations instead. Go! 👇

06.10.2025 15:44 — 👍 2    🔁 0    💬 0    📌 0

Egg-sactly! 😄

18.04.2025 18:26 — 👍 2    🔁 0    💬 0    📌 0
A rose-coloured egg with a writing saying "This is for my egg-sibition"

A rose-coloured egg with a writing saying "This is for my egg-sibition"

Easter prep done ✅️

18.04.2025 18:18 — 👍 3    🔁 0    💬 1    📌 0

You might have talked about this before, but: How? Speed reading?

31.03.2025 13:08 — 👍 0    🔁 0    💬 1    📌 0

Exactly! Didn't need anything, but it still felt weird.

27.02.2025 11:57 — 👍 1    🔁 0    💬 0    📌 0
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So weird when Slack is down. I don't even need something from the team, just have a tiny update. But it's just:

26.02.2025 16:44 — 👍 2    🔁 1    💬 1    📌 0

These don't have package deals for therapeutic ones, but that would be helpful indeed.

26.02.2025 15:49 — 👍 2    🔁 0    💬 0    📌 0
Bullet points asking:
• How do you organize/name your 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀? Any challenges? How do you overcome them?
• How do you organize/name your 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁𝘀?
• How do you organize/name your 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝘀?
• Any other tips from you as a practitioner?

Bullet points asking: • How do you organize/name your 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀? Any challenges? How do you overcome them? • How do you organize/name your 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁𝘀? • How do you organize/name your 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝘀? • Any other tips from you as a practitioner?

Email peeps, listen up. We're working on an article for @userlist.com about naming conventions and we'd like your input.

You can drop your answers in the thread or DM me. We'll happily credit you in the article.

Here's what we want to know:

25.02.2025 11:39 — 👍 1    🔁 1    💬 0    📌 0

Noice!

25.02.2025 11:36 — 👍 1    🔁 0    💬 0    📌 0

I did it! I pulled off going 2 weeks in a row. The trick was to schedule the next one while paying for the one you just finished.

25.02.2025 09:58 — 👍 1    🔁 0    💬 1    📌 0

Thank you! 😊

18.02.2025 14:23 — 👍 2    🔁 0    💬 0    📌 0
TOP 100 CMA 25 voting Vote for the B2B industry's TOP100 Influencers and Strategists in Customer Marketing and Advocacy! Celebrate customer marketers with us.

Breaking our regularly scheduled program to tell you I got nominated for TOP100 Customer Marketing & Advocacy Awards. That's a mouthful!

But if you do have time, here's the link.

If I get in, I'll bake cookies for everyone (I have corgy-shaped molds).

www.base.ai/top-100-cma-...

18.02.2025 13:11 — 👍 2    🔁 0    💬 1    📌 0

After every massage appointment I think, "I need to do this more often," and yet! It doesn't really cross my mind until the next time my back and/or leg is in pain.

12.02.2025 16:56 — 👍 1    🔁 0    💬 1    📌 0

Not on github, but this is probably the most adorable swag I've ever seen

11.02.2025 12:21 — 👍 0    🔁 0    💬 1    📌 0
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Loved this (from Swipe Files newsletter)

28.01.2025 14:24 — 👍 0    🔁 0    💬 0    📌 0
Preview
Episode 747 | Evolving SaaS Customer Success Over 7 Years (with Jane Portman) In episode 747, Rob Walling interviews Jane Portman, co-founder of Userlist, to discuss the evolution of their SaaS customer success strategy. Jane shares the four stages of Userlist’s customer succes...

In episode 747, @robwalling.com interviews Jane Portman, co-founder of Userlist (TS 2020 cohort), to discuss the four stages of their customer success evolution through the years.

Listen to the episode 👇
www.startupsfortherestofus.com/episodes/epi...

09.01.2025 23:01 — 👍 6    🔁 1    💬 0    📌 0

Based on my LinkedIn feed these days, most people's resolutions were to become unhinged.

08.01.2025 18:53 — 👍 0    🔁 0    💬 0    📌 0
Folded blanket with a red ribbon

Folded blanket with a red ribbon

First crafty project of the year is done. It's a blanket for my friend.

First time doing something of this size, and forst time knitting without needles.

It's fuzzy as heck 🥰

07.01.2025 13:47 — 👍 1    🔁 0    💬 0    📌 0

I'm involved in tech hiring. I've interviewed thousands of engineers. And I'd like to tell you about a disturbing trend I've seen in tech in the last 10 years 🧵

02.01.2025 21:25 — 👍 896    🔁 446    💬 11    📌 45

But why why why? What are they trying to achieve with these?

03.01.2025 15:00 — 👍 1    🔁 0    💬 2    📌 0

Oh wow, so cute! 😍

29.12.2024 21:37 — 👍 1    🔁 0    💬 0    📌 0

Thank you 😊

29.12.2024 20:35 — 👍 1    🔁 0    💬 1    📌 0
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This season's relaxation comes in the form of hand embroidered ornaments

29.12.2024 20:34 — 👍 1    🔁 0    💬 1    📌 0

Proud creator of the cutest team collage ever assembled *hair flip*

24.12.2024 17:20 — 👍 3    🔁 0    💬 0    📌 0
The gif of Milhaus from the Simpsons throwing frisbee alone.

The gif of Milhaus from the Simpsons throwing frisbee alone.

What working today feels like when you celebrate Christmas according to the Julian calendar.

24.12.2024 16:18 — 👍 1    🔁 0    💬 0    📌 0

🎄 Year in Review Email Examples 🎄

You like your Spotify Wrapped, right? But you’re in B2B and maybe think year-in-review
emails don’t fit the vibe there.

Au contraire! This is a great excuse to place your users at the center of your story.

Scroll to see how others do it.⬇️

13.12.2024 13:45 — 👍 1    🔁 1    💬 1    📌 0

More likely. Even if you upload the talks, I don't get the benefit of networking unless I go. And I primarily go to conferences for networking, good talks are more of a bonus.

13.12.2024 13:16 — 👍 2    🔁 0    💬 0    📌 0

I definitely slowed down a lot in the recent years, but 20 books were nothing for my teenage years. So it's nice finally pick up the pace 😊

12.12.2024 20:27 — 👍 0    🔁 0    💬 0    📌 0

Indeed, thank you 💛💛💛

12.12.2024 18:26 — 👍 2    🔁 0    💬 0    📌 0

@kafarina is following 19 prominent accounts