Mark Tadajewski

The Routledge Companion to Critical Marketing The Routledge Companion to Critical Marketing curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices, it...

Coming very soon.

www.routledge.com/The-Routledg...

I have documented the issue in my own research, explaining how advertisers justify not knowing how their brand budgets are helping fund fake news.

Hint: Programmatic advertising creates a black hole that marketers are not keen to open.

doi.org/10.1080/0267...

How big tech's ad systems helped fund child abuse online Some of the biggest tech companies in the world served ads on a website featuring images of child abuse, helping to fund its operations.

Back in February, the BBC reported how Google and Amazon are placing ads on the most horrible content.

Did digital marketers know? Apparently, no. How is it possible?

Advertisers give money to AdTech vendors, and in return, they receive a "trust me, bro" graph.

www.bbc.com/future/artic...

Full Report - Are ad tech vendors facilitating or monitoring ads on a website that hosts Child Sexual Abuse Material ? Ad tech vendors were seen serving ads on a website known to host child sexual abuse material

A while ago, a report by Adalytics demonstrated that Adtech vendors are profiting from child sexual abuse material by placing ads there... brands were not aware.

How is it possible that brands did not know they are helping fund this horrible content? Good question.

adalytics.io/blog/adtech-...

TikTok ‘directs child accounts to pornographic content within a few clicks’ Despite platform’s limits on adult content, study finds it not only accessible but often suggested

Your ads are funding this.

Dear marketers and advertisers, every time you use your budgets to Google, Meta, TikTok, et al., you do not know and cannot know if your ads are funding this horrific content.

It is not just TikTok. See below

www.theguardian.com/technology/2...

Disinformation is part and parcel of social media’s business model, new research shows Deceptive content on social media is being monetised by digital platforms, advertisers, and influencers

Follow the money

"Most brands do not want to be associated with hate speech and bot farms, but they are. It is easy to look the other way in such a technically complicated market, but marketers have a responsibility. Brands become complicit by remaining silent."

theconversation.com/disinformati...

#OpenAccess Article: Gender and the marketplace: a feminist dialogical review, by Lauren Gurrieri & Jenna Drenten https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2537386

#OpenAccess Article: Gender and the marketplace: a feminist dialogical review, by Lauren Gurrieri & Jenna Drenten www.tandfonline.com/doi/full/10....

Doing Impactful Marketing and Consumer Research - Journal of Marketing Management JMM Special Issue: Doing Impactful Marketing and Consumer Research. Guest Editors: Chloe Steadman, Laura Reynolds & Nikos Ntounis

#CallForPapers Doing Impactful Marketing and Consumer Research. (Deadline 15 September 2025). Guest Editors: Chloe Steadman, Laura Reynolds & Nikos Ntounis
www.jmmnews.com/doing-impact...

Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency - Journal of Marketing Management JMM Special Issue: Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency. Guest Editors: Hélène Cherrier, Amélie Guèvremont, Julien Troiville &…

#CallForPapers Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency. (Deadline 9 March 2026). Guest Editors: Hélène Cherrier, Amélie Guèvremont, Julien Troiville & Michael S.W. Lee
www.jmmnews.com/reimagining-...

Open Access Article: On mapping a marketing monstrosity: Barbie, Barbara and the reorientation of literary criticism, by Rachel Ashman, Stephen Brown & Anthony Patterson
www.tandfonline.com/doi/full/10....

Open Access Article: Developing a strategic typology of non-fungible tokens (NFTs), by Achilleas Boukis & Mariachiara Restuccia www.tandfonline.com/doi/full/10....

Open Access Article: Strolling down memory card lane: nostalgia, age, and video game remakes, by Luke Butcher & Adrian Toh doi.org/10.1080/0267...

Harnessing the Power of Imagination for Good - Journal of Marketing Management JMM Special Issue: Harnessing the Power of Imagination for Good: Marketing Spells, Consumers’ Fantasies and Dreams of a Better World. Guest Editors: Teresa Pereira Heath & Elizabeth Nixon

Final Reminder! JMM Special Issue #CallForPapers: Harnessing the Power of Imagination for Good: Marketing Spells, Consumers’ Fantasies and Dreams of a Better World. (Deadline 1 September 2025). Guest Editors: Teresa Pereira Heath & Elizabeth Nixon
www.jmmnews.com/harnessing-i...

Open Access Article: From participants to partners: advancing consumer involvement in transformative research, by Joan Carlini, E. J. Milne, Elizabeth Kendall, Georgia Tobiano & Rachel Muir
www.tandfonline.com/doi/full/10....

YouTube video by New Thinking Allowed with Jeffrey Mishlove Parapsychology's Influence in Marketing with Mark Tadajewski

I was recently interviewed by Dr. Jeffrey Mishlove on his New Thinking Allowed channel, where we talked about parapsychology and marketing. You can find the episode here. I hope you like it.

youtu.be/Wpk8LPwvM04?...

Model Selection in Marketing Research - Journal of Marketing Management JMM Special Issue: Model Selection in Marketing Research. Guest Editors: Marko Sarstedt, Francesca Magno, Vasilica-Maria Margalina, Fabio Cassia and Christian M. Ringle

I'm delighted to announce a forthcoming special issue of the Journal of Marketing Management on the theme of Model Selection in Marketing Research. The call for papers is here:
www.jmmnews.com/model-select...

YouTube video by A History of Marketing Jean Kilbourne: "Killing Us Softly" & Pioneering Feminist Advertising Criticism

Jean Kilbourne is a real pioneer in marketing. She deserves much, much more attention and kudos for her significant contributions. Check this out:

www.youtube.com/watch?v=1fnK...

Doing Good Social Science: Lessons from Immersion, Understanding Social Life and Exploring the In-between Doing Good Social Science takes readers on a personal and thought-provoking journey and empowers readers to become unshakeable, free-thinking scholars. Drawing from nearly two decades of experience in...

Do you know anyone who would like to review my book for an excellent methods journals? If so please tag them or DM me. It would be perfrct for a PhD student. Info on the book here: www.routledge.com/Doing-Good-S....

YouTube video by A History of Marketing Wroe Alderson: The Forgotten Father of Modern Marketing?

This is worth a listen for those interested in marketing theory: www.youtube.com/watch?v=e9AB...

Thinkers like F.W.H. Myers and T.J. Hudson have contributed significantly to the understanding of subliminal dynamics in marketing and its engagement with atmospheres (e.g. in retailing and sales). The rational consumer archetype often treated as foundational in our subject is misleading.

Theoretically and epistemologically, meteorology has historically influenced the understanding of atmospheres. Sir John Herschel's contributions to meteorology and subliminal consciousness are noteworthy though often underappreciated.

This work examines the idea that the concept of atmospheres was not extensively considered before Kotler's work in the 1970s. It is clear that there were various sophisticated engagements with atmosphere creation in marketing, sales and advertising (among many other areas) much, much earlier.

Ries and Trout was probably one of the first marketing related books I read in the summer before my MSc. I'm looking forward to watching this: www.youtube.com/watch?v=zgiW...

Laura Ries; Andrew Mitrak

Beyond Kotler and Böhme, towards postmaterialism? Tracing neglected theorisations of atmospheres and atmospherics In this paper, we trace the thinking around atmospheres and atmospherics. Initially our focus is upon Franz Anton Mesmer. We next examine atmosphere construction in retailing during the nineteenth ...

This paper engages with atmospheres and atmospherics. But rather than start with the marketing literature, I come at the topic through Mesmer via psychical research - unpacking the appearance and persistence of psychically related thinking to the present.

www.tandfonline.com/eprint/F5FWB...

YouTube video by Democracy Now! Naomi Klein on Trump, Musk, Far Right & "End Times Fascism"

www.youtube.com/watch?v=XtYS...

YouTube video by A History of Marketing Mark Tadajewski: Myth Busting, Mind Reading, and Rethinking Marketing's Origin Story

Marketing presents itself as an off-shoot of economics - applied economics, if you like. The history of the subject is actually quite far removed from this view. It is closely aligned with psychical research, mind-reading, telepathy and phrenology: www.youtube.com/watch?v=R6pn...

Philip Kotler, Giana Eckhardt, Sergio Zyman, V. Kumar, Jagdish Sheth, David Aaker, and many other superstars have been on Andrew Mitrak's excellent podcast. Here's one I cannot watch or listen to, but I am very grateful to have been asked. I hope you enjoy it:

www.youtube.com/watch?v=R6pn...

Its a blue sky start to the morning. Reading and then I'm going to listen to a couple of Ray Monk's lectures. Enjoy your day.

Journal of Marketing Management The Menopause Transition, Market Representations and the New ‘Meno Awareness’. Volume 41, Issue 3-4 of Journal of Marketing Management

This is a very important topic. Thank you Jennifer Takhar, Anna Schneider-Kamp, and Shona Bettany for giving us the opportunity to work with you!

www.tandfonline.com/toc/rjmm20/4...

A History of Marketing | Andrew Mitrak | Substack Learn from legends. Explore the strategies and stories behind marketing's defining moments. Click to read A History of Marketing, by Andrew Mitrak, a Substack publication with hundreds of subscribers.

This is a really handy resource for those teaching marketing or simply interested in the history of the discipline and practice. There's some super heavyweight people involved: marketinghistory.org