Assessing sustainability in rural tourism: insights from accommodation managers and residents in Navarre This paper aims to assess the sustainability of rural tourism in the Spanish region of Navarre, with a focus on its economic, environmental and socioc…

Our new article: Assessing sustainability in rural tourism: insights from accommodation managers and residents in Navarre. For a greener future #TurismoRural #Navarra

www.sciencedirect.com/science/arti...

From reviews to reality: tourist perceptions of sustainability in the top 15 global sustainable hotels This study assesses tourists' perceptions of sustainability in hotels labelled as ‘sustainable’ by analysing 10,361 TripAdvisor online travel reviews. The goal is to address gaps in sustainable tou...

From reviews to reality: tourist perceptions of sustainability in the top 15 global sustainable hotels www.tandfonline.com/doi/full/10....

Harmony in diversity: unraveling the global impact of K-Pop through social media and fandom dynamics South Korean pop culture, K-Pop, is a global cultural force driven by catchy melodies, exceptional vocal abilities, captivating dance movements, and active social media engagement. This study explo...

Harmony in diversity: unraveling the global impact of K-Pop through social media and fandom dynamics www.tandfonline.com/doi/full/10....

Green Products in the Fashion Industry: Consumer Segmentation to Develop Communication Campaigns The rise of green awareness due to the environmental challenges the world faces has enhanced consumers’ consciousness of, and attitudes toward green products. This study explores consumers’ percept...

Rising environmental awareness has led to varied consumer perceptions of green fashion, with four segments identified—Antigreeners, Green Followers, Green Professionals, and Supergreeners—showing differing levels of understanding and attitudes

www.tandfonline.com/doi/full/10....

Nuclear and atomic become magic words in the 1950s and 1960s. In this article we identify how they were used for all kind of marketing campaigns in Spain (from fountain pens to detergents).

www.emerald.com/insight/cont...

La portada de La Región de este lunes, 6 de enero Estas son las noticias más destacadas de este lunes, 6 de enero. Y si eres inconformista, afila tu inconformismo con La Región

La portada de La Región de este lunes, 6 de enero laregion.es/articulo/our... a través de @LaRegion

Gracias por poder compartir con vosotros nuestras investigaciones #MarketingHistory #NuclearEnergy

Green Products in the Fashion Industry: Consumer Segmentation to Develop Communication Campaigns The rise of green awareness due to the environmental challenges the world faces has enhanced consumers’ consciousness of, and attitudes toward green products. This study explores consumers’ percept...

Last article in the market, thanks to Laura Martínez Huete. It has been a long road, but we have succeeded it! hashtag#greenproducts hashtag#circularfashion
www.tandfonline.com/doi/full/10....

Our article, "The Power of Persuasion: Exploring the Relationship between Advertising and Nuclear Energy in Spain," has been published in the Journal of Historical Research in Marketing. Thanks to my co-authors, Mar Rubio Varas and Joseba De la Torre, for achieving this!
#nuclearenergy #rias