Peter Metzinger aka Mr. Campaigning

New Domain power-to-x.swiss: A Clear Signal for the Future of Power-to-X SPIN, the Swiss Power-to-X Collaborative Innovation Network, has officially moved its domain from www.spin-together.ch to www.power-to-x.swiss. The change reflects SPIN’s role as the…

🌍 SPIN is now 👉 www.power-to-x.swiss – As the network of #PowerToX networks, we connect Switzerland’s key stakeholders across #hydrogen & #efuels ⚡ Clear name. Clear mission #Power2X made visible. 🇨🇭 Explore the new platform: www.power-to-x.swiss
power-to-x.swiss/2026/02/16/n...

Basel Regions to Support Hydrogen Scale-Up: A Power-to-X Perspective The cantons of Basel-Stadt and Basel-Landschaft have launched a joint hydrogen strategy to promote green hydrogen production, storage, and utilization, enhancing regional energy systems. This initi…

🚀 Basel cantons unveil new hydrogen strategy to boost green H2 and #PowerToX solutions! 🤝 From production to use, the plan strengthens regional energy hubs & supports 🇨🇭 energy transition. 🌍⚡ spin-together.ch/2026/02/13/b...
#Hydrogen #EnergyTransition #GreenHydrogen #power2x #RenewableEnergy

Power-to-X in Switzerland: Strong Market Potential at Risk from Regulatory Uncertainty Switzerland shows strong Power-to-X potential, with CHF 75 million invested and up to CHF 400 million possible by the early 2030s. Market-ready projects exist, but regulatory uncertainty threatens …

🇨🇭⚡ Switzerland has strong #PowerToX potential:
CHF 75m invested, up to CHF 400m possible by 2030s 🚀 But regulatory uncertainty risks slowing projects 🌨️😶‍🌫️⛈️
The bottleneck is not tech – it’s investment security.
#Hydrogen #SyntheticFuels #EnergyPolicy spin-together.ch/2026/01/29/p...

SUPSI joins SPIN: new momentum from the South for Swiss Power-to-X innovation SUPSI joins SPIN m and contributes strong applied research expertise across the Power-to-X value chain, from energy modeling and materials to synthetic fuels and storage. By joining SPIN, it streng…

🚀 Strengthening SPIN: SUPSI joins the network!
More research, more innovation, more Power-to-X from southern Switzerland 🇨🇭⚡
Together, we accelerate defossilization.

👉 spin-together.ch/2026/01/28/s...

#PowerToX #PtX #power2x #Innovation #EnergyTransition #Defossilization

Greg Bovino, head of ICE. What is your first thought when you see this?

The Potential of Sustainable Fuels in Latin America: A Step Towards a Climate-Neutral Future Sustainable fuels are gaining global attention as a critical component in the transition to a climate-neutral energy system. Latin America is emerging as a region with significant potential for the…

🌎🔥 Latin America could become a global hub for sustainable fuels:
☀️ renewables
💧 green hydrogen
🚢 global trade routes

Huge potential for defossilization & economic growth.
Read more 👇
spin-together.ch/2026/01/23/t...
#PowerToX #eFuels #SustainableFuels #EnergyTransition

Blog Post: Market Ramp-Up of E-Fuels in Road Transport The Future of E-Fuels in Road Transport: Insights from Recent Studies (This article was scheduled to be published a year ago, but something went wrong and we did not notice until now. However, it i…

🚗⚡ #eFuels im Strassenverkehr: Nicht der Motor ist das Problem, sondern fossile Treibstoffe. Warum der Markthochlauf von e-Fuels realistisch, sinnvoll und notwendig ist – mit #Technologieoffenheit statt Verboten.
👉 spin-together.ch/2026/01/21/b...
#synfuel #PowerToX #Defossilisierung

Cleaner Air and Lower Emissions: Sustainable Aviation Fuels Show Tangible Benefits In spring 2023, the Swiss Air Force and FOCA tested sustainable aviation fuel (SAF), revealing significant reductions in fossil CO₂ emissions and soot pollution. The study showed a 35% SAF blend re…

✈️🌱 Cleaner air & lower emissions are already reality.
Sustainable Aviation Fuels (SAF) deliver tangible benefits today – not someday.

👉 spin-together.ch/2026/01/16/c...

#SAF #Aviation #PowerToX #Defossilisation #ClimateAction #power2x

Scaling Up Carbon Utilization: What It Means for Power-to-X The World Economic Forum’s report emphasizes the importance of carbon capture and utilization (CCU) in industrial defossilization, particularly for Power-to-X pathways reliant on CO₂. It iden…

♻️ Scaling up carbon utilization
Why industrial scale matters for #PowerToX – and what it takes: technology, industry integration, and clear rules ⚡🏭📜

👉 spin-together.ch/2026/01/14/s...

#Defossilization #EnergyTransition #PtX #power2x #Power2Gas #RenewableEnergy #EnergyTransition

SWISS Signs Long-Term Offtake Agreement for Solar Jet Fuel from Synhelion On December 16, 2025, Swiss International Air Lines (SWISS) and Swiss cleantech company and SPIN member Synhelion have signed a long-term offtake agreement for sustainable aviation fuel (SAF). From…

✈️🌞 @FlySWISS & @Synhelion set new benchmark. From 2027 SWISS will buy 200+ tonnes/a of solar jet fuel under a long-term SAF offtake agreement – a global first for civil aviation.A strong signal for innovation and sustainable flying. #SAF #climateaction spin-together.ch/2026/01/13/s...

Gaznat Innovation Lab Wins Watt d’Or Award for Power-to-X Innovation Turning scientific innovation into real-world energy solutions is one of the central challenges of the energy transition. SPIN member Gaznat has now received national recognition for successfully a…

SPIN member Gaznat wins the Watt d’Or 🏆!
Its Innovation Lab in Aigle demonstrates #PowerToX in action – from electrolysis to #SectorCoupling. A real bridge between science & industry ⚡🔬 spin-together.ch/2026/01/12/g...
#EnergyTransition #Innovation #RenewableEnergy #power2x #Power2Gas

INERATEC: Pioneering Power-to-X for a Sustainable Future INERATEC, a member of SPIN, is advancing the green revolution by creating sustainable e-fuels and chemicals. Recent milestones include operating a new Fischer-Tropsch reactor and forming partnershi…

💚SPIN member INERATEC is a leader of the #PowerToX revolution! From modular #efuels production to global expansion — they’re turning renewable ⚡ into sustainable fuels & chemicals for a low-carbon future. 🚀✈️ #EnergyTransition #synFuel #ClimateAction spin-together.ch/2026/01/09/i...

🌍🤝 Oman and 🇨🇭 ReFuel.ch are strengthening their cooperation on sustainable fuels from renewable energy ⚡🛢️. The partnership supports scaling Power-to-X solutions and defossilizing sectors like aviation and industry ✈️🏭🌱
🔗 spin-together.ch/2026/01/08/o... #powerToX

Promoting Long-Term Energy Storage to Strengthen Power-to-X in Zurich Swiss Canton of Zurich is advancing its energy system transformation by proposing a draft amendment to the Energy Act focused on long-term energy storage. This framework aims to address seasonal el…

🔋 Zurich proposes new support for long-term energy storage – but it’s still a draft law, 2b debated in the Cantonal Council; could strengthen winter supply & #power2x solutions like hydrogen & #synfuels. ⚡🌱 #Power2Gas #RenewableEnergy #EnergyTransition
spin-together.ch/2026/01/08/p...

POLIZERO: How Switzerland Can Reach Climate Neutrality by 2050 Switzerland aims for net-zero CO₂ emissions by 2050, as highlighted in the POLIZERO project report. Replacing fossil fuels with clean technologies and implementing effective policies are vital in t…

🇨🇭💚 POLIZERO shows: Switzerland can become climate neutral by 2050 – if we act now. 🌍
☀️ Solar energy & clean heat
🚗 Electric mobility & synthetic fuels
🧪 CO₂ capture & smart regulation
👉 The path is clear: spin-together.ch/2026/01/06/p... #power2x #RenewableEnergy #ClimateNeutrality

HVO Swiss Joins SPIN: Strengthening Power-to-X Through Circular Carbon Pathways HVO Swiss has joined SPIN to support pragmatic, technology-open solutions for climate protection using Power-to-X approaches. The company specializes in pyrolysis technology that converts hard-to-r…

♻️⚡ HVO Swiss joins SPIN!
Their pyrolysis technology converts plastic waste into valuable resources — showing how #PowerToX and circular economy can work together for pragmatic climate action.
#CircularEconomy #EnergyTransition #power2x #EnergyTransition
spin-together.ch/2025/12/22/h...

Power-to-X and the Double-E Strategy: How AMAG Combines Electrification and E-Fuels to Reach Net-Zero Faster The transition to climate-neutral mobility is often framed as a choice: electrification or alternative fuels. Recent announcements by the AMAG Group show that this is a false dilemma. Ins…

⚡🚗🧪 Net Zero needs pragmatism, not dogma.
AMAG’s Double-E strategy combines electrification + e-fuels to cut emissions faster with Power-to-X.

👉 Read more:
spin-together.ch/2025/12/21/p...

#PowerToX #EFuels #NetZero #TechOpen #Mobility

Swiss Pragmatism in Climate Policy: How eFuels Enable Real CO2 Reductions Policymakers in Europe are debating how to regulate renewable synthetic fuels in road transport, with complex proposals from the European Commission. In contrast, Switzerland’s CO2 Act emphasizes m…

Swiss pragmatism in climate policy 🇨🇭 Instead of tracking drivers & vehicles, Switzerland efuels at system level – simple, transparent, effective. Real CO2 reduction beats regulatory complexity spin-together.ch/2025/12/17/s... #PowerToX #eFuels #ClimatePolicy #Verbrennerverbot

Power-to-X Momentum Grows as the EU Launches the SAF Early Movers Coalition The European Commission launched the Early Movers Coalition on December 4, 2025, to accelerate the use of Sustainable Aviation Fuels (SAF). The coalition unites airlines, fuel producers, and techno…

EU #SAF Early Movers Coalition launched ✈️🌱 — boosting Sustainable Aviation Fuel, creating new momentum for Power-to-X and eSAF. Stronger demand = faster scale-up + more real projects. A big step toward climate-neutral aviation #PowerToX #SAF #Aviation 👉 spin-together.ch/2025/12/09/p...

V-ZUG & VZDI: First Industrial Methane-Pyrolysis Plant Launched in Switzerland Switzerland has taken an important step in industrial Power-to-X innovation: VZDI and V-ZUG have inaugurated the country’s first methane-pyrolysis plant, producing clean hydrogen and solid carbon w…

🚀 First industrial methane-pyrolysis plant launched at @VZUG in Zug!
Produces clean H₂ and solid carbon — saves ~240 t CO₂/yr 🌱
A milestone for #PowerToX & industrial defossilisation 🔧🔋 #Hydrogen #CircularEconomy #Sustainability
spin-together.ch/2025/12/01/v...

EBS Wasserstoff AG Puts Hydrogen Production in Seewen on Hold EBS Wasserstoff AG has decided not to start hydrogen production in Seewen for now. The planned 5–6 MW electrolysis plant was designed to supply up to 100 hydrogen-powered trucks per day and save ar…

🇨🇭⚡ EBS Wasserstoff AG pauses its H₂ project in Seewen: a 5–6 MW electrolyser for ~100 trucks/day is on hold due to low demand.

🟢 Tech is ready
🟡 Partners are ready
🔴 Market conditions are not

spin-together.ch/2025/11/21/e...
#PowerToX #Hydrogen #EnergyTransition

New Power-to-X Tracker Provides Comprehensive Overview of Swiss PtX Landscape The joint press release from CGES and SPIN announces the launch of Switzerland’s first interactive Power-to-X Tracker, aimed at enhancing the visibility of over 50 ongoing PtX projects across…

🚀 New Swiss #PowerToX Tracker is live!
A full, up-to-date overview of all PtX projects in 🇨🇭— from H₂ to synthetic fuels and more. 🔍⚡️A big step for collaboration & informed decision-making. 🙌 Developed by SPIN & CGES.
👉 spin-together.ch/2025/11/17/n... #PtX #CleanEnergy #Switzerland

Narrative Power and Climate Delay – What Bill Gates Just Taught Us About Agenda-Setting Bill Gates’ latest climate letter is a masterclass in agenda-setting — a subtle shift from urgency to comfort. Mr. Campaigning analyses how narrative framing can delay action and why defining the battlefield early is key.

Narrative Power and Climate Delay – What Bill Gates Just Taught Us About Agenda-Setting

How Zohran Mamdani Won New York – And Redefined the Art of Campaigning Campaigning, at its core, is the method of gaining more power and influence — not through manipulation or money, but through mobilization, meaning, and momentum. The recent victory of Zohran Mamdani in New York City shows just how powerful this method can be when executed with creativity, authenticity, and strategy. In November 2025, the 34-year-old Democratic socialist Zohran Mamdani became the first Muslim and first Indo-American mayor in New York’s history.

How Zohran Mamdani Won New York – And Redefined the Art of Campaigning

When Prices Rise: Why Energy Scarcity Can Strengthen the Transition Temporary spikes in electricity prices are not a failure of the energy transition but a catalyst for progress. They encourage investment in flexibility, storage, and Power-to-X technologies. Switze…

💡 High energy prices = pressure 💸 But also opportunity ⚡️
Price peaks push investments in storage, flexibility & Power-to-X 🔋
#PowerToX ⚡️ + innovation 🇨🇭 = resilience 🌍 spin-together.ch/2025/11/08/w...
#EnergyTransition #PowerToX #Hydropower#power2x #Power2Gas #RenewableEnergy

Rheinmetall Plans Hundreds of Power-to-X Plants for Europe’s Armed Forces Europe’s transition toward climate-neutral energy is increasingly driven by the need for secure and independent fuel supplies. One of the latest examples comes from Rheinmetall, the German technolo…

⚡ Rheinmetall goes #PowerToX:
Hundreds of modular eFuel plants planned to power Europe’s armed forces sustainably 🇪🇺🔋

Energy security meets innovatioefuelsmilestone for #eFuels and #Defossilization👇
🌐 spin-together.ch/2025/11/04/r... #climatechange #efuels #EnergyTransition

Now it’s scientifically proven: Likes are no coincidence – emotions drive success online.

Now it’s scientifically proven: Likes are no coincidence – emotions drive success online.

Power-to-X and the Global Outlook for Sustainable Aviation Fuel Feedstocks A study by IATA predicts sustainable aviation fuel (SAF) production could reach 400 million tonnes by 2050, up from 2 million tonnes in 2025. However, demand will outstrip this by 100 million tonne…

✈️🌍 The future of flight is defossilised!
Discover how #PowerToX fuels the global outlook for #SAF — from renewable H₂ to CO₂-based feedstocks. 🚀
👉 spin-together.ch/2025/10/28/p...
#eFuels #Sustainability

Desinformation erkennen, verstehen, abwehren - Themen auf topsoft Desinformation ist nicht nur ein politisches Problem, sie bedroht auch Wirtschaft und Gesellschaft. Das neue Handbuch «33 Desinformationstechniken» von ReclaimTheFacts zeigt, wie Manipulation funktion...

Gezielte #Desinformation bedroht Wirtschaft & Gesellschaft, von #5G bis #eFuels. Das neue Handbuch der Desinformationstechniken zeigt, wie Manipulation funktioniert & wie wir uns schützen topsoft.ch/themen/desinformation-erkennen-verstehen-abwehren #FakeNews #Campaigning #CyberSecurity #Klimawandel

With Great Power Comes Great Responsibility In his new post, Mr. Campaigning Peter Metzinger reflects on the meaning of “With great power comes great responsibility.” He explains what leaders like Trump, Milei and Putin reveal about the misuse ...

⚡ “With great power comes great responsibility.”

#Power isn’t evil — it’s energy 🔋- What matters is how we use it. My new blog post explains why responsibility is the missing link in modern politics — and how good #Campaigning ⚖️ can restore it mrcampaigning.com/2025/10/23/w...