Jay Fenster

GTA V billboard and its real-life West Hollywood inspiration

Bright side of Grand Theft Auto VI being delayed until next May is I can claw back the week of PTO I was planning to take upon release.

For now, I wrote about the real-life OUTFRONT billboards featured in GTA V and the cultural significance behind them.

www.outfront.com/blog/grand-t...

Bank of America OOH campaign at Boston Marathon

Bank of America sponsored the Boston Marathon last year and made a big splash with this OOH campaign that the OAAA just named winner of the Local Media Plan Awards.

I wrote about it for Brand Central Station. www.outfront.com/blog/how-win...

Digital billboard for Cedar Point

International tourism may be down but domestic travel and staycation demand is still strong. I wrote about five ways how OOH can help travel & tourism advertisers make the pivot. www.outfront.com/blog/as-inte...

Programmatic might be a second language for brand marketers but imagine your first day with a DSP if you own a roofing company. My latest on the @outfrontmediausa.bsky.social blog is an OOH FAQ intended to help demystify the world of programmatic digital out of home. outfront.com/blog/ooh-faq...

The Lip Bar billboard celebrating its success despite a Shark Tank rejection

Imagine going on Shark Tank to hear your product is a waste of time and that your customers are clowns. Then you build it to a $15M brand on the shelves of Target, Walmart, and CVS.

Read about The Lip Bar and other Shark Tank success stories at Brand Central Station. outfront.com/blog/shark-t...

Digital livescape DOOH advertisement for Neuro Gum in NYC

It's 2025 and I'm writing blog posts about Steve Aoki caking people. This time it was the founder of Neuro, the TikTok-favorite gum brand (in which Aoki just invested). My latest on Brand Central Station. outfront-social.com/7AVN16dbPH

PBR Teams digital billboard in Kansas City

Sophomore slump? Not here! I ran it back on Brand Central Station for a look at how @outfrontmediausa.bsky.social helped PBR Teams build on its successful inaugural season. www.outfront.com/blog/pbr-tea...

Cover of the 2025 OUTFRONT Advertising Trends Report, entitled "The New Currency: Why Out of Home Earns Attention and How Consumers Spend It"

Trends o'clock is my favorite time of the year! Forgive the mixed metaphor, I'm just excited to share the 2025 OUTFRONT Advertising Trends Report, authored by yours truly. It's 50+ pages of insights into consumers, the advertising industry, & out of home.

wegetyou.outfront.com/TrendsReport...

NYC subway riders walking past Nasty Gal advertisement on Liveboard triptych

Media buyers ranked OUTFRONT second in delivering large audience reach and third in cost efficiency and brand safety. Why does that matter? Visit Brand Central Station to find out. www.outfront.com/blog/outfron...

Timothée Chalamet in ad for Chanel on OUTFRONT PRIME billboard on the Sunset Strip in West Hollywood

Have you seen the latest research from the OAAA? Lots of actionable insights about social out of home. I wrote up five key takeaways from The Harris Poll's findings over at Brand Central Station. www.outfront.com/blog/influen...

Coca-Cola billboards at 2 Times Square

Did you know that Times Square is home to the world’s largest, longest-running digital public art program? It’s true! This place is more than meets the eye. My latest on Brand Central Station pulls back the curtain. outfront-social.com/5g9rJUx3jQ

Check out this photo from the early 50’s (?) when Keep Oregon Green worked with the Foster and Kleiser billboard company. Zoom in on the road signs to see where these cars are heading. Big thanks to Outfront media for finding this old photo and sending it our way.

Billboard for Connecticut Foodshare

I spoke with Monica Obrebski, Chief Marketing & Communications Officer at @ctfoodshare.bsky.social, about how out of home helps the organization fulfill its mission. www.outfront.com/blog/how-out...