Rochelle Gold 's Avatar

Rochelle Gold

@rochellegold.bsky.social

Head of User Research @NHSEngland (formerly @NHSDigital) and Head of UCD for Digital Primary Care. Cancer and genetics awareness advocate and patient representative.. Views my own. She/her.

441 Followers  |  158 Following  |  28 Posts  |  Joined: 24.11.2023  |  2.1997

Latest posts by rochellegold.bsky.social on Bluesky

Job Advert

Come and help us ensure the NHS has the best digital tools available to support the frontline to deliver integrated care and meet the ever evolving needs of the NHS.

Details of our Head #ServiceOwner vacancy here

www.jobs.nhs.uk/candidate/jo...

#Jobs

17.10.2025 09:09 β€” πŸ‘ 0    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0

Fancy a change? Seeking air traffic control for DHSC digital projects - small to large, mostly national not NHS-facing. Open to all flavours of ddat specialists. flexible, diverse team based in London and Leeds. Talk to me, or to one of the team. www.civilservicejobs.service.gov.uk/csr/index.cg...

05.09.2025 20:53 β€” πŸ‘ 0    πŸ” 5    πŸ’¬ 0    πŸ“Œ 1
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Weeknote – Exclusion starts at user journey mapping This weeknote is a bit different. Instead of a list of things I did, I want to reflect more deeply on one theme from last week.

My first post here may as well be about an important topic; inclusion.

I attended a high-profile workshop last week, which made me reflect on how easy it is to exclude people from the start.

medium.com/@teropsv/wee...

18.08.2025 09:35 β€” πŸ‘ 19    πŸ” 3    πŸ’¬ 1    πŸ“Œ 0

Thanks Caroline and thank you for always being a great source of honest and wise advice.

17.08.2025 11:22 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I've said it many times before, but this is the closest I'll get to using my experience and skills to save lives. There's no greater mission than that.

17.08.2025 09:40 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

In short though, it's been incredibly hard at times, sometimes feeling like an almost impossible task. It's also been the most rewarding work I've ever done, work most aligned to my values and a mission I believe in.

17.08.2025 09:40 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I led the community through 3 reorganisations, a pandemic and far too many events in the world that affected members personally.
I started reflecting and writing down what I have learnt and achieved in my 10 years. I'm working out the best way to share it as there's far too much to write here.

17.08.2025 09:39 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I have built ops capability, a career ladder, inclusive design principles, UR policies, standards, strategies, a repository, communities of practice & led a community that have delivered a knowledge base and multiple new training opportunities to help develop the capability of the organisation.

17.08.2025 09:37 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

It's become about leadership of digital, delivery, transformation.
In 10 years I have worked on the e-referral service, NHS alpha, NHS login, Personal Health Records, Empower the Person portfolio, Digital Transformation of Screening, Covid Testing, Digital Primary Care, Digital Neighbourhood.

17.08.2025 09:35 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Today marks 10 years since I started in the NHS. A career that began as a user researcher, continued through working my way up to head of user research and now to a role which is unrecognisable from my job description and title, wider than user research or service design or user centred design.

17.08.2025 09:33 β€” πŸ‘ 9    πŸ” 0    πŸ’¬ 1    πŸ“Œ 1
Original post on social.coop

Between the tepid bath and the cloud of vapour: a plea for pragmatic ambition

A man visiting a health resort is sitting in a steam box. Engraving, May 1869. Wellcome Collection In my most recent weeknote, I promised a blog post... Somewhere in all this between the tepid bath of short termist […]

29.03.2025 06:49 β€” πŸ‘ 9    πŸ” 5    πŸ’¬ 1    πŸ“Œ 0
Midwufe in uniform holding a basket of gifts stood next to a girl with long dark hair in a hospital ward.

Midwufe in uniform holding a basket of gifts stood next to a girl with long dark hair in a hospital ward.

Big thank you to everyone working today to help us all keep safe and well. This morning hundreds of members of the Jewish community took gifts to those working.

I had the privilege to visit the delivery unit where my children were born. I took my daughter with so she could deliver a gift back

25.12.2024 12:31 β€” πŸ‘ 7    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Decembernotes 2024 There have been lots of strands of work this month that are starting to overlap and whilst at times things have felt chaotic and…

December #Monthnote including pre break rush, bright shoots in digital primary care, 5 little words that meant a lot and focus for next year.

Thank you to my cheerleaders, challengers & fellow disruptors. Wish everyone a happy, healthy & peaceful new year

rochellelgold.medium.com/decembernote...

24.12.2024 14:05 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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NHS England Β» Application information pack for lived experience partners – People and Communities Division: strengthening the listening culture across the NHS to drive improvement Part 1: introduction Thank you for your interest in becoming a lived experience partner (LEP) with NHS England. Working in partnership with people and communities creates a much better chance of ensur...

▢️ NHS England is looking for two lived experience partners who use or who have recently used services in the NHS in England, or their carers.

Aim of role is to help β€œstrengthen the listening culture across the NHS and drive improvement”.

πŸ’΄ Participation payment available.

πŸ“† Closes: 08/12/24

28.11.2024 16:37 β€” πŸ‘ 1    πŸ” 10    πŸ’¬ 0    πŸ“Œ 0
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Weeknotes 29th November 2024 Highlight of the week was spending time in our UR lab observing a session facilitated by Aaron. The focus was our pathways and streaming…

This week's #weeknotes including observing user research, putting the human into digital and lead product manager roles

rochellelgold.medium.com/weeknotes-29...

29.11.2024 15:31 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Weeknotes 22nd November 2024 Highlight of the week was spending a day face to face with the user research leadership team. We now have 9 permanent lead user researchers…

This week’s weeknotes.

TLDR: UCD Centre of Expertise leadership face to face, chief operating officer meeting, work on neighbourhood, community transformation and getting our final digital primary care user research and service design vacancies out.

rochellelgold.medium.com/weeknotes-22...

22.11.2024 13:19 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Thanks Katy and as others have said, quite some list to be on too!

15.11.2024 08:11 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Inclusive design in health A couple of weeks ago, our first ever Inclusive Design Lead started. It has been a long road to get to this point so here is my view of the journey that got us to where we are. It is based on a…

In lieu of weeknotes and in celebration of our first Inclusive Design Lead, Max arriving, here is a write up of our journey so far in inclusive design and how we got to this role existing.
rochellelgold.medium.com/inclusive-de...

27.07.2024 06:58 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

We really value and welcome diversity of thought and lived experience so please share this role as widely as possible to reach people that we are not connected with. We will do everything we can to ensure the application process, interview and role is as inclusive as possible.

26.04.2024 07:54 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0


Make sure you use the supporting statement space to your advantage and fill it with examples of how you meet each of the criteria for the role. I see many applications where this space isn’t used and people not getting to interview as evidence against the criteria isn't there.

26.04.2024 07:54 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

If you are thinking about applying but are not sure whether you meet all of the criteria for the role, my advice is please still consider applying. Nobody will tick every single criteria on the application.

26.04.2024 07:54 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

The title 'Lead' can mean different things. Simplifying it greatly:
- User Researchers lead user research on a product
- Senior URs lead a team of user researchers working across a number of products
- Lead URs lead teams of URs & UCD colleagues across a portfolio of products

26.04.2024 07:53 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0


It's products help patients get essential services and appropriate care quickly. They are used in Urgent and Emergency care settings, by NHS 111 telephone service, 999 service providers and powers 111 Online. It supports the 23 million remote symptom assessments per year.

26.04.2024 07:53 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Lead User Researcher for Digital Urgent and Emergency Care in Leeds, London, Exeter or Southport | NHS Digital View details and apply for this Lead User Researcher for Digital Urgent and Emergency Care vacancy in Leeds, London, Exeter or Southport. Technology and digital innovation has never been so importa...

One of the areas where we can really help to save lives as UCD folk is in Urgent and Emergency Care and here is your opportunity to use your skills and experience to do just that as a Lead User Researcher in our Digital Urgent and Emergency Care portfolio

nhsdigitalweb.eploy.net/vacancies/32...

26.04.2024 07:52 β€” πŸ‘ 1    πŸ” 5    πŸ’¬ 1    πŸ“Œ 0

I know my Bluesky profile is exceedingly suspect (no avatar, low post count, handful of followers), but I’m definitely a legit human, and happy to buy a couple of Camp Digital tickets for folks in early stages of career. The Nexer bods are matching me too, so do pass it on. Thanks.

18.04.2024 07:27 β€” πŸ‘ 9    πŸ” 12    πŸ’¬ 0    πŸ“Œ 0
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More notes In the 6 weeks since my last weeknote what have I been doing? I have been leading the inclusive design lead recruitment process, meeting…

After a break I am back with more notes including the launch of of #UCD centre of expertise, unveiling our AI powered UR finder, patient rep work and the familiar sound of Tero 's despair at my handwriting
rochellelgold.medium.com/more-notes-5...

23.03.2024 08:55 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Pleasure to be working with you Jacinta

24.02.2024 00:47 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Fortnightnote 9th February It feels like more than a fortnight since my last note yet it doesn’t feel like there’s lot to write about. I feel like I’ve done nothing…

Fortnightnote mainly covering recruitment, apologies and thank yous

rochellelgold.medium.com/fortnightnot...

#Weeknotes

10.02.2024 09:22 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Fortnightnote 26th January 2024 Weeknotes didn’t happen last week as although I had a train journey to London and back, I had so much other work to catch up on, writing…

Fortnightnote including big room planning, recruitment and using AI to enable people to find, share and access the knowledge generated through our user research (aka 'not a repository')

rochellelgold.medium.com/fortnightnot...

#Weeknotes

26.01.2024 12:49 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Weeknotes 12th January 2024 View from an early evening walk during the festive break

Last weeks Weeknotes including people, procurement, planning and the opportunity to join us as our first Inclusive Design Lead
rochellelgold.medium.com/weeknotes-12...

15.01.2024 07:30 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

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