Michael Maniates

How Brands Can Sell to Environmentally Conscious Nonconsumers New research into how consumer attitudes about climate change affect their behavior and purchasing habits find that the largest segment is “Conscious Non-consumers” — that is, people who have changed ...

2/2 But that's not stopping Bain and other global consulting firms from figuring out new modes of bamboozlement. hbr.org/2023/06/how-...

Goodbye Body Shop? Buying Body Butter Can’t Save the World | The Walrus After the company announced widespread closures, I visited a store for the first time in decades

1/2 Wow. Turns out that conning your customers into believing that the "ethical consumption" of your products will drive fundamental social change isn't always a winning strategy. @sethgodin.bsky.social thewalrus.ca/goodbye-body...

‘Everyone has an impact’: how to start reducing your environmental footprint As fires tear through California and Trump sets back efforts to curb the rise of global temperatures, what can individuals do to make a difference?

As environmental and political anxieties ramp up, expect to see more homilies about the "power of individual consumer choice" to make a difference. Like this one from the Guardian: www.theguardian.com/wellness/202...