S1 Ep29: Readerships, Sales, and Discoverability
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Does Twitter sell books? Do book tours improve sales? How do readers actually find authors? Across a 15-year-career, NYT best-selling author Gail Carriger talks hitting list, collecting data on her readers, and walking away from bad deals.
Please do check out the show notes for Gail's resources!
14.10.2023 19:02 — 👍 24 🔁 8 💬 1 📌 2
Hear me out. Instead of flowers…get me a bouquet of books.
28.09.2023 22:44 — 👍 2 🔁 0 💬 0 📌 0
Querying was torturous. I was terrible with queries. My 2nd MS got 0 requests.
My 3rd MS got one request in Pitch Wars.
My mentor helped me revise it to hook a star agent, and she used it to grab a stellar editor.
I’ll share the progression on my blog Thurs if it’s helpful
26.09.2023 01:46 — 👍 4 🔁 0 💬 1 📌 0
There’s a reviewer on goodreads who is generous with her fives, so when I see a four, even if the review is positive, I know it wasn’t QUITE as good.
Today, I saw her first three, and it was RUTHLESS.
23.09.2023 13:09 — 👍 1 🔁 0 💬 0 📌 0
I have scrolled here for ten minutes and not seen that adorable sister hair cutting video, and this is why I haven’t been able to leave Twitter yet.
17.09.2023 00:01 — 👍 0 🔁 0 💬 0 📌 0
How exciting! Congrats!
12.09.2023 23:00 — 👍 1 🔁 0 💬 1 📌 0
Newsletter header that says "Snailed It! A Newsletter from Casey Lyall" Two snails bookend the header. They are purple with yellow shells and both are saying hello.
As I work on my September newsletter, I realized I should let folks here know that I HAVE a newsletter! It's an actual paper newsletter that I mail out four times a year and it's called Snailed It! If you're interested, you can sign up for it here: forms.gle/UsQzgGEMe4c6...
06.09.2023 21:18 — 👍 10 🔁 4 💬 1 📌 0
I’m pretty convinced it will be true
04.09.2023 17:48 — 👍 0 🔁 0 💬 1 📌 0
I had a really easy time drafting the notoriously dread sophomore book…so that pretty much guarantees my editor will hate it and require a rewrite, right?
04.09.2023 15:59 — 👍 1 🔁 0 💬 1 📌 0
I have copy edits to do but also a football game to attend, and it’s really hard to decide which one I want to do less….
02.09.2023 10:18 — 👍 2 🔁 0 💬 0 📌 0
Me on social media: Yay! I can’t wait for everyone to read my book!
People I know irl: Yay I can’t wait to read your book!
Me: Oh. Not you. Strangers. People I never have to face. Them.
29.08.2023 00:19 — 👍 4 🔁 0 💬 0 📌 0
This week my newsletter will share my book’s cover process including:
-Timeline
-Input
-Managing expectations
If you’re interested, subscribe! www.megandavidhizar.com/newsletter
27.08.2023 19:35 — 👍 1 🔁 0 💬 0 📌 0
This is so true!
26.08.2023 15:12 — 👍 1 🔁 0 💬 0 📌 0
I’m a high school ELA teacher
25.08.2023 19:58 — 👍 4 🔁 0 💬 0 📌 0
I’m a high school ELA teacher. I also have a YA thriller coming out in 2024
25.08.2023 19:55 — 👍 7 🔁 0 💬 0 📌 0
Intriguing!!
24.08.2023 20:31 — 👍 1 🔁 0 💬 0 📌 0
I found this post about sharing online love for books super practical to share with people outside the publishing world:
dianaurban.com/get-favorite...
22.08.2023 17:40 — 👍 2 🔁 0 💬 0 📌 0
Non writer friend: idk thrillers just never have satisfying endings. They’re always good, BUT…there’s always a but.
Other non writer friend: Yeah! I don’t really like thrillers
Me, a thriller writer: …
22.08.2023 02:02 — 👍 1 🔁 0 💬 0 📌 0
Last night I read a book review of a book with a hurricane, and the reader didn’t like how “unbelievable” it was to have small earthquakes after it.
20.08.2023 22:13 — 👍 1 🔁 0 💬 1 📌 0
All the stores have Halloween decorations out, and it has me thinking about my costume this year.
I can’t decide if I should dress up like my first draft or my deadline.
Both are terrifying on their own. Maybe I can convince my husband to make it a couple’s costume.
20.08.2023 19:17 — 👍 1 🔁 0 💬 0 📌 0
I think (maybe, possibly, don’t wanna jinx it) my cover is getting close.
19.08.2023 23:34 — 👍 5 🔁 0 💬 1 📌 0
Turning to Story is a new one that just started!
19.08.2023 22:04 — 👍 1 🔁 0 💬 1 📌 0
Pub order is a good guide. Even though the Percy Jackson series seemingly ends with The Last Olympian, there’s a continuation series THAT IS EVEN BETTER! That first book is The Lost Hero.
18.08.2023 21:50 — 👍 1 🔁 0 💬 1 📌 0
Definitely.
18.08.2023 21:20 — 👍 0 🔁 0 💬 1 📌 0
This is exactly what she is picturing 😭😭😭
17.08.2023 22:27 — 👍 1 🔁 0 💬 0 📌 0
Preteen: We had indoor recess today. I tried the hula hoop.
Me: Oh yeah! We should get one. I used to have one growing up.
Preteen: that’s because it was the nineteen hundreds.
🫠🫠🫠
17.08.2023 19:52 — 👍 4 🔁 0 💬 1 📌 0
If fighting to bring dystopian books back into publishing burns some bridges, I HAVE MATCHES AND WE RIDE AT DAWN
17.08.2023 01:44 — 👍 1 🔁 0 💬 0 📌 0
My daughter transformed into a Swiftie on the same day.
It was a 24 he transformation. But today, not a single song has played in this house by another artist.
13.08.2023 22:01 — 👍 1 🔁 0 💬 1 📌 0
This is the perfect dream.
13.08.2023 21:59 — 👍 0 🔁 0 💬 0 📌 0
Me: Yes! These revisions are making the book so much better.
Me reaching the first ripple plot hole: Oh no. What have I done?
13.08.2023 21:56 — 👍 0 🔁 0 💬 0 📌 0
✍️ Kidlit author
💌 TATE'S WILD RESCUE | Crown/Random House Kids '24 out now
📚 https://tinyurl.com/mr4bh273
✨ Animal lover 🐦⬛ Friends with a crow
💌 www.jennyturnbull.com
Wife & Mom 🩷🩵 ◇ storyteller x prose|code|data|film ◇ 92%, resting ◇ Data Engineer ◇ prepping adult-age Black mermaids novel for sub 🌊👑🧜🏾♀️ & building in tech👩🏾💻 ◇ lit rep: @rebeccamatte.com
Micah 6:8
http://bio.site/jarika
Damara Allen (she/her) Wife, mother, and writer of #middlegrade #horror | #MGnarwhals | #PitchWars '21 alum | rep'd by @esc_key | The Skeleton Flute (Aladdin Books 2024) | The Undead War (Aladdin Books 2026) | www.dsallenauthor.com
Author & Doctor. YA thriller WHEN MIMI WENT MISSING coming out Nov 19 2024 from Soho Teen. SCBWI, ITW, CrimeWoC, SINC. Book nerd supporting LGBTQ, women's rights, environmentalism, BIPOC, diversity, equality. Michigander.
Writer. Coffee Addict. AuthorMentorMatch R7 Mentee. Repped by Sobi Burbano at LCS Literary.
Celebrating the legacy of Katey Howes, beloved kidlit author:
WHERE THE DEER SLIP THROUGH - OUT NOW!
Coming soon: TAKE IT APART 2026
Website: https://www.kateyhowes.com
Repped by Essie White: https://www.stormliteraryagency.com/katey-howes
(she/her) YA, MG, & PB author. ❤️ NEAR MISSES & COWBOY KISSES (out now) ❤️ TRAIL RIDES & STARRY EYES (fall '25) ❤️ CHRISTMAS TREES & WEAK KNEES (fall '26) from Delacorte Romance. Lit Rep by Jordan Hamessley at JABberwocky. linktr.ee/katrinae
Writer, Swiftie, Mom
✨️ Crafting HEAs for the girls who don't quite fit in ✨️
She/Her
Author Account: @maramoodywrites.bsky.social
linktr.ee/maramoodywrites
Author.
ELLIE HAYCOCK IS TOTALLY NORMAL out now 🔅 Rep: Hillary Jacobson @ CAA 🔅 just out here writing stories of disabled people falling in love.
Author/Academic “…movingly explores the interconnectedness of our minds, bodies, spirituality and physical environment…”
MA, PhD, SFHEA, RLF / Multi-Carnegie nominee
(LFG, Chiefs)
My debut novel about music and love THE SINGER SISTERS (Flatiron) is available at a bookstore near you. 🎶 📖
I edit at feminist quarterly Lilith Magazine. ✊
I am a tired NYC mom and probably need some coffee right now… ☕️
Author of children's books and library staffer. THE LEAGUE OF LITTLES (Greenwillow, 2025), VAMPIRE JAM SANDWICH (Tundra, 2025), and more to come! More info at caseylyall.com
Black Romcoms? I write that.
Miami 🌴
Gym Rat 🏋🏾♂️
Writer ✍🏾
Foodie 🍴
Ig Ceezusreturns
authorchristianblake.com
http://linktr.ee/pubrodeo A trade publishing podcast by authors, for authors, discussing the realities of our industry. Hosts: @sunyidean.com and @scottdrakeford.com
Speculative MG/YA writer | #PitchWars ‘21 alum | #AMM alum | mom to 3 littles | #llamasquad 🦙 | rep: Alex Land at MWLA | IG bykatylapierre | X KatyLapierre | she/her
YA RomCom Writer| 80s Baby| Typo Expert| ENFP With ADHD| Alt Black Girl & Rock Music Lover| Married Cat Lady| She/Her| #DVMentor Mentee '21
📌🗽 🖤🇸🇱
**Revising YA Dramedy
Welcome to my organized chaos🤘🏾!
Warning: I'm really dorky & don't hide it☺️
indie romance author 🩷 THE SANTA PAGEANT out now 🩷 they/she/he
https://linktr.ee/lillianbarry
Author/Illustrator kidlit is my happy place 😊
“ PARKER PETERZAK HAS THE BIG SCHOOL BLUES” Sunday Dinner Publishing Out now. “I ROCK MY HAIR PRETTY AND PROTECTED BY THE CROWN ACT” with Gnome Road Publishing March 2025
https://angeltate.crevado.com/
Instructor of history, writer of books, snarfer of cookies. Rep by Kate McKean. Did You Hear What Happened in Salem, 9/2025; The Presidents Decoded; The Constitution Decoded; Hearts on Thin Ice; Learning to Swear in America; What Goes Up #lgrw