Mark Pollard

Halftime Super Bowl ads: standouts:

- Breast Cancer
- Mountsin Dew
- Uber Eats
- Dunkin
- Doritos
- Little Caesars
- RAM
- Fox Racing
- Homes.com
- Liquid Death

#plannerbowl #adbowl #Superbowl

10.02.2025 01:28 — 👍 4    🔁 0    💬 1    📌 0

Google’s advertising has been more emotion than idea for years.

I’m not sure that’s how they’ll sell the Pixel. But I know they work with some very smart people.

#plannerbowl

10.02.2025 00:43 — 👍 4    🔁 0    💬 0    📌 0

Dunkin
- Brand assets 10 / 10
- Creativity 7 / 10
- Effort 7 / 10
- Effectiveness 8 / 10
- Use of celebrity 9 / 10

#plannerbowl #adbowl

09.02.2025 23:51 — 👍 3    🔁 0    💬 2    📌 0

Turbo Taxes
- Brand assets 7 / 10
- Creativity 1 / 10
- Effort 3 / 10
- Effectiveness…will likely do the job 5 / 10
- Use of celebrity N/A / 10

#plannerbowl #adbowl

09.02.2025 23:41 — 👍 2    🔁 0    💬 1    📌 0

‪YouTube TV‬
‪- Brand assets 3 / 10‬
‪- Creativity 6/ 10‬
‪- Effort 9 / 10‬
‪- Effectiveness 3 / 10‬
‪- Use of celebrity ? / 10‬

‪Almost feels old school but not enough brand in this. Lost its story halfway thru.‬

‪#plannerbowl #adbowl‬

09.02.2025 23:39 — 👍 2    🔁 0    💬 1    📌 0

I mean, they just need to remind people to order pizza.

09.02.2025 23:35 — 👍 1    🔁 0    💬 0    📌 1

Skechers
- Brand assets 7 / 10
- Creativity 3 / 10
- Effort 5 / 10
- Effectiveness…will likely do the job 7 / 10
- Use of celebrity 4 / 10

#plannerbowl #adbowl

09.02.2025 23:33 — 👍 2    🔁 1    💬 1    📌 0

I’ll come in hot.

Pizza Hut
- Brand assets 7 / 10
- Creativity 1 / 10
- Effort 1 / 10
- Effectiveness…will likely do the job 7 / 10
- Use of celebrity 1 / 10

#plannerbowl #adbowl

09.02.2025 23:25 — 👍 3    🔁 0    💬 2    📌 1

I’ll hang, for sure. New here.

09.02.2025 21:01 — 👍 1    🔁 0    💬 1    📌 0

The different kinds of strategists in the universe #marketing

09.02.2025 20:59 — 👍 0    🔁 0    💬 0    📌 0

Strategy Masterclass: Learn and practice the most fun parts of advertising strategy May 28-30, 2025

Struggling to turn insights into strategies that stick? Join a half-day #Strategy Masterclass with our keynote speaker @markpollard.bsky.social!🚀

🎯 Work a problem into a creative brief
🎯 Write strategies that get into people’s heads
🎯 Master the Four Points framework

05.02.2025 08:41 — 👍 2    🔁 1    💬 0    📌 0

Here’s a strategy to get B2B marketers to think about TikTok differently:

23.11.2024 15:49 — 👍 2    🔁 0    💬 0    📌 0