Grant Walters

And that’s a wrap on #PlannerBowl X (10th year) - I love that it’s X, btw 😏🐦

Thanks to everyone who participated with their takes! See you on Bluesky next year.

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Totino's x Tim Robinson & Sam Richardson is awesome. "I Think You Should Leave" humor does NOT hit for everyone - but it will for Totino's target.

Totino's Insight: "Gimme dat!" 😏 #IYKYK #ITYSL #PlannerBowl

I also like seeing celebs/actors playing themselves, out of their elements. Issa Rae doing her taxes. Walton Goggins starting a business. Glen Powell... being Goldilocks?

It gives a little too much "celebrities are just like us," but it is more entertaining to watch them struggle with stuff.

Top line thought: I like seeing actors playing themselves (probably a good pitch for them to say yes).

I love how represented #NoLa is in this year's spots. Nerds, Uber Eats, the NFL anthem spot. They've had quite a rough year so far, they deserve all the love. Such a cool city. #PlannerBowl #SuperBowl

Walton Goggins Goggle Glasses. Walton Goggins Goggle Glasses. It just feels good to say! Or as a friend said, "This tickles a deep part of my brain." #PlannerBowl

“This Jeep makes me happy even though my name is Ford.” 10/10 #plannerbowl

Sketchers, Pringles and Doritos JUST KNEW that the Chiefs would be in it again. Lucky casting, or another scripted season...?!? #PlannerBowl

Some great UGC / fan action in this year's SB - Doritos ad competition, Fetch cash giveaway, Taco Bell's drive-thru cam contest. Historically 'social' tactics making their way to TV. I like it. #PlannerBowl

Man, Posty and Shane Gillis would actually be the worst neighbors…

The Bud Light brief: Show suburbia that party animals on your block are a good thing...? #PlannerBowl

Poppi showed up pretty strong in this and last year's SB spot. Liquid Death also with a spot is telling.

The alternative soda movement is on the rise, and here to stay. #PlannerBowl

Brief: Shock Americans into action by (somehow) positioning Hims&Hers as different from all the GLP-1 brands / weight loss industrial complex. Personally, I don't buy it. #PlannerBowl

I know it's not on TV, but gotta talk about TWIX... baiting people with gold to look at their phones vs. commercials is good. Plus with the Yin-Yang Twins, is perfect. #PlannerBowl

Insight: Smart people, or smartasses like Kieran Culkin, use Nerdwallet. #PlannerBowl

Is that Kieran Culkin as a beluga?! Those whale sounds were too good. #PlannerBowl

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It’s participants like you that MADE this year’s #PlannerBowl! We are thrilled with the turnout from you all!

Nerds Insight: With bright and bold colors and flavors, Nerds Gummy Clusters is Mardi Gras in a bite #PlannerBowl

They probably just gave him DD for life, instead of a fee.

Nate Bargatze gave DoorDash so much free PR during his SNL monologue - good call.
Too good of a human truth to pass up: Nate Bargatze is addicted to DoorDash. Let's personify that. #PlannerBowl

I loved the NFL Flag Football spot. I know it's trying to distract me from the concussions and brain injuries, but I'm a sucker for 80s movie tropes. #plannerbowl

A nice gesture from Angel Soft, but I worry about any brand attribution or recall from that one.

Thanks for the time, Angel Soft... but can anyone go potty in 30 seconds?! I guess now I feel bad for whoever advertises AFTER them... #PlannerBowl

Y’all. We KEEP TRENDING. Let’s keep it going!!! #PlannerBowl #trending #FTW

Very nice!

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You’ve had some great takes this quarter, DuBose! Winner of Q2! #PlannerBowl