David Schwertfeger

I know your inner perfectionist says:

“Just one more tweak.”

It’s lying.

Ship it.

You’ll learn more in one launch than in a year of polishing.

The best entrepreneurs spend most of their day wondering if it’s too early for a nap.

The invisible middle decides it all.

Not the start.
Not the pivot.
Not moving faster.

It's fighting through the dry spell when no one's clapping, but everything's changing.

Keep moving when the dopamine fades.

Life Hack:

Be a marketer who knows how to code.

Treat your curiosity like a compass.

It never steers you wrong.

One thing I learned today:

If you can't focus, don't fight it.

Trace it.

There's usually a thought you're avoiding. Something that feels uncomfortable or uncertain.

And right behind it? That's where clarity lives.

I bought the world's worst thesaurus.

Not only is it terrible…

It's terrible.

Everyone wants leverage.

Nobody wants to:

• Turn creative chaos into a system
• Automate the stuff they do 100 times
• Think like an operator, not just a creator

Leverage isn't found. It's built.

I've learned this the hard way:

Unfinished work doesn't teach you anything. You don't grow until you ship.

Even if it flops… finishing > fantasizing.

If you're stuck, ship something. Anything. That's how you move.

Today at the gym:

Guy sits on the chest press machine, scrolls his phone for 5 minutes, then gets up and leaves.

Legend says his thumbs are shredded.

Happy Bicycle Day

I set a rule for myself:

Never take action without direction.

It doesn’t need to be perfect. But you need a vision of where you're going.

Because without it?

You'll end up everywhere… except where you want to be.

Reminder to self:

Hit publish.

Even if it bombs.
Even if no one cares.
Even if you think it sucks.

You can't refine what you never release.

5 years ago, I published my first post.

It was niche. I didn’t expect much. But it made over $100.

That post changed my mindset more than my bank account. It showed me what’s possible when you share what you know.

You don't need a perfect strategy.

Just proof that it works.

Validated markets have proven demand.

Saturated markets have price wars.

In one, customers happily pay for better solutions.
In the other, businesses compete over razor-thin margins.

One builds value. The other breeds frustration.

It's possible I shouldn't have pushed the 'cleanup' step during my weekly reviews to 'next week' for a whole year.

Although…

I'm discovering quite a few gems.

It's like I've been collecting gifts all year that I'm now opening.

Guess ho ho who I talked to today?

Let’s get ‘em

You don't have time.

You make time.

Plant seeds.

Nurture the roots.

Then trust the silence.

When it’s time, the results will come.

Not all heroes wear capes.

But if you're out here building something, sharing your ideas, and helping others?

You're one of them.

Free traffic costs time.

Paid traffic costs money.

Either way, you're paying.

The quantity of time doesn’t define the quality of a relationship.

Too many people lead with:

• A pitch
• A request
• A favor to ask

What if you flipped the script?

• Be curious to hear their insights
• Be grateful for the chance to connect
• Be the one who gives without expectations

The less you push, the more doors open.

Applause is reserved for those who prove they don’t need it.

Nothing ruins your day quite like this:

"I'm sorry, but you've reached the daily limit for Advanced Voice Mode."

It’s like being ghosted… by a frickin' robot.

Throwback to 2016.

This psychedelic image of us was live-generated during Machine Learning class using DeepDream.

It felt like magic back then. But today?

It feels like a relic of another era—a surreal reminder of how far AI has come.

That sounds like a great plan. I guess instinctively my brain just tries to do everything to get away from any overwhelming feelings before it even figured out what exactly that feeling is… let alone taking time to write it down. But we know our brains can change, so that’s good :D

Stop thinking about how fast you can grow.

Start thinking about how solid your roots are.

Strong foundations lead to visible results.

Peter Drucker once said:

"The best way to predict the future is to create it."

But creating it isn’t about chasing attention.

It’s about pushing through the silence, staying patient when progress feels invisible, and trusting the quiet grind that builds greatness.