Nick Swan

Both models will forecast on a monthly basis 6 months into the future, with an option to include upper and lower boundaries.

Once you've run a forecast, SEOTesting will save it for you, so you can track how the site performance stacks up against the forecast over the coming months.

Happy to announce a new forecasting feature within SEOTesting that we've beta launched to all customers and users today.

It allows you to forecast overall site performance using either:
- Facebook Prophet forecasting model
- SSA forecasting

Can’t wait to build this! F1 became pretty boring after…

And then at the end of the week, you can look back on what you've worked on you can feel happy with what you achieved, consider what you can eliminate/delegate/automate, and plan the next week accordingly.

Not my original idea, and can't remember where I first saw it, so can't credit - but it's really good for my well-being to to keep track of all the little things that get done each day. Including things such as the school run and walking the dog! Important roles that keep life ticking along.

If you want to feel better about yourself at the end of a working day, consider maintaining a Done List as well as a ToDo list.

We love Tenby and Saundersfoot!

SEO tests are good for this too. Make sure position and clicks do not go down after page changes. We’ve still got to be improving/changing pages and our competitors are not sleeping either! Improve or lose - but today sometimes improving means maintaining.

With AI overviews and the organic search results being pushed down by ads and SERP features, if you’re an established brand, you’re probably just as focused on maintaining traffic as increasing it.

Is a flat search console graph the new SEO flex? 💪
I seem to see fewer click graphs being shared that show hockey stick growth.

These days, just maintaining organic SEO traffic from Google is a good result.

Ultimately, you need to run tests to figure out what’s the best solution for your site, page types, category, and content types. Oh and re-test again in a sensible timeframe (6 months time?)

My suspicions:
Long - G aligns the page with a broader set of queries
Short - based on a head term, G will re-write based on variations in the user's query
None - if G clearly understands the topic/query the page is targeting, it’ll do the best job re-writing based on the actual user's search query.

Meta titles and descriptions
- For some pages + queries - long meta titles and descriptions work best
- For some pages + queries - short meta titles and descriptions work best
- For some pages - removing the meta title and description may work best

For every suggestion around meta titles and descriptions I can show you test results that show a positive, negative, and neutral outcome.

One for UK based digital agencies, The British Council has a £600k SEO tender opportunity out at the moment. Requirements include:

As it's half term, Isabel joined me today! (in a wetsuit, I'm not that mean hahaha!) Of course loving the hot drink (well she chose diet coke) and cheesy chips reward afterwards.

We've been living in Bude for 8 years now, and I've always fancied cold water swimming, so the social contract was set! 6 weeks later, and we've been every Wednesday and have now worked up to a length and a width (about 7 minutes in the water).

Since the start of the year I've accidentally become a cold water swimmer!
It all started in January when asking a friend for lunch - the reply was, "Only if we do a width of the sea pool first."

7. Access to all the reports you can run for the site to find CTR opportunities, content decay etc. Plus one click access to the Page Details view in SEOTesting so you can dig deeper into the Search Console data.

6. Easy access to tests you have running on the site you are looking at with an overview on how they are performing

5. Search Console performance data for the page for the last 90 days is graphed within the extension.

4. While on the page, see which queries are ranking and generating clicks from Google. You can also see which queries aren’t used on the page.

[SEOTesting customers only]
3. Run the URL Inspection API from the page using the Chrome extension to check crawl and index status.

2. View heading structure of the web page and navigate to the section by clicking on it in the extension

The SEOTesting Chrome Extension is one of the hidden gems of our toolset. Here are 7 things it can help you with (the first two everyone can use - not just customers):

1. Quickly check page meta element values, including canonical and robots

And each share is a communication opportunity. This is the results from this piece of SEO work, this is what we’ve learned, this is what we suggest next, what are your takeaways? Etc etc

Drip feeding this good news reassures them that your team is paying the necessary attention to them that they feel they deserve - basically working on their stuff! 🙂

This is where SEOTesting and time-based testing comes into its own. As you are working on improving pages, running and finishing SEO tests, share the good news and test results with clients (magic links make this super easy - they don’t even need to log into SEOTesting)

The fix - better communication. But for better communication, you need to have a reason to be communicating.

The mistake here is assuming everyone cares as much about SEO as you do. That every page or slide of your report will get read and understood.

They don’t. At best they open the report and skim the top-line numbers. All the good news on pages 3+ they didn’t even get to.