Sophie Rhone

Now, I can’t wait to see what I achieve with Cupid PR in 2025!

See you after the holidays!

Thank you to everyone who supported me during my Digital PR Lab days. It’s been a learning curve, and I wouldn’t be here without those experiences.

This is not just a rebrand for me. It’s a reset. I’m committed to nurturing Cupid PR into something I love working with every day.

🎯Clear processes to ensure smooth client experiences

💡 A focus on niches and campaigns where we can really shine

🤝 Stronger client relationships built on shared values and trust

At Cupid PR, I’m building on everything I’ve learned, focusing on creativity, meaningful connections, and campaigns that deliver real impact. This time, I’m taking the time to get it right, with:

That’s why I’m so excited to share that I’ve acquired Cupid PR, a brand I’ve admired and worked with over the years. It already had a fantastic foundation, and now I have the opportunity to nurture it and shape it into something truly special.

When I started Digital PR Lab, I threw myself into it with a lot of energy but also a lot of trial and error. I made mistakes, learned lessons the hard way, and sometimes felt like I was just rushing to keep up.

In a few days I'm going to switch off for a bit and reset, but before I do I wanted to share something with you.

Sophie R. on LinkedIn: Q4 always feels like a slog, doesn’t it? Especially when it comes to… Q4 always feels like a slog, doesn’t it? Especially when it comes to creative energy. If you’re in the same boat, I’ve got something for you. I’m officially…

www.linkedin.com/posts/rhone9...

🗓️ Mark your calendars and join me live: Friday 29th November at 2pm.

Drop a comment or tag a friend who needs this, and I’ll see you there! 🚀

#Digitalpr #linkbuilding #seo #marketing

I’ll be diving into how you can uncover fresh angles, even in the most niche industries and turn them into top-tier coverage and quality backlinks.

So all I need you to do, is comment below which industries you think are most challenging in Digital PR.

Q4 always feels like a slog, doesn’t it? Especially when it comes to creative energy. If you’re in the same boat, I’ve got something for you.

I’m officially in my "live" era and hosting a LinkedIn Live session! 🎉

The topic? How to Explore Niche Topics That Cut Through the Noise and Land Links.

😍 they are so cute

I’m actually originally a Londoner. But now I’m based in Manchester UK. Work across UK and US so it might be a win for you Rob.

Well I’m hoping it to be. I’ll see if I get enough interest.

If you work in l PR drop me a follow. I’m running a live next week on ideation running up to Christmas and it’s FREE. I’m not sure where I’m hosting it but it’s happening. So if you’re struggling for ideation. Drop me the area below or in a DM and I’ll cover it.

Either that or a thread about near deaths that I didn’t ask for.

My favourite thing about using Bluesky? Not waking up, opening an app, and getting told I’m somehow wrong for being brown and gay in my own country.

Like, thanks for the unsolicited identity critique, but I’m good Elon.

The focus has to shift to true earned media and campaigns that publishers (and Google!) love.

Keep in mind that publishers are wary of Google penalties, approvals for articles that involve external links may take longer or face stricter approval processes from editors.

#digitalpr #marketing #seo

For digital PR

✅ Quality over quantity – clean, editorial links matter more than ever.

✅ Target smarter – niche, non-affiliate-driven media are now prime real estate.

✅ Data is king – unique insights and reports will win placements.

✅ Build trust – publishers want content that adds real value.

We know Google dropped the hammer on affiliate-heavy sections from major publishers like Forbes Advisor, CNN Underscored, and WSJ Buy-Side.

Their search visibility is down massively, which means...