Phil Stocker

Big win already for #tubi - free content buy required sign-in to watch #Superbowl!! Huge increase in log ins and addressability! Glad Yahoo DSP’s ID is synced with Tubi #adtech

Yahoo Is The First DSP To (Finally) Adopt The IAB Tech Lab’s Data Transparency Labels | AdExchanger Yahoo’s endorsement could drive further adoption of the data transparency labels throughout the programmatic ecosystem after years of inaction.

Yahoo DSP is the first to adopt the IAB Tech Lab’s Data Transparency Labels, pushing the industry toward better data governance. 📊💡 With privacy regulations tightening globally 🌍, these labels offer advertisers a clearer look at audience data.

#DataTransparency #AdTech #IAB #Programmatic

Great summary! Agree on Apple/MLS being a bad deal to grow viewership for MLS… with Club World Cup this summer and World Cup in 26 (plus Messi factor) MLS has a window to grow… but not easy!

As an active mid-er… I love this! Good timing to call this out with the industry cutting costs - the middle is often the easiest to cut, but not always the right decision

Such a pain - traveling for work, got a full schedule planned, board flight, then clients start flaking! Guess I’m free for dinner tomorrow night…

Standard playbook of #3 and #4 merge to compete with #1 and #2

Link?

Did I miss an announcement?

UK and Europe leading way on these things… and US is struggling to pass KOSA