Big win already for #tubi - free content buy required sign-in to watch #Superbowl!! Huge increase in log ins and addressability! Glad Yahoo DSPβs ID is synced with Tubi #adtech
09.02.2025 21:58 β π 0 π 0 π¬ 0 π 0@pstocker.bsky.social
Brit living in Seattle , Husband/Father of 2 boys, Programmatic & MadTech Geek, terrible sense of humor! Work: Yahoo DSP. Former DrivePM, MSFT, Adobe.
Big win already for #tubi - free content buy required sign-in to watch #Superbowl!! Huge increase in log ins and addressability! Glad Yahoo DSPβs ID is synced with Tubi #adtech
09.02.2025 21:58 β π 0 π 0 π¬ 0 π 0Yahoo DSP is the first to adopt the IAB Tech Labβs Data Transparency Labels, pushing the industry toward better data governance. ππ‘ With privacy regulations tightening globally π, these labels offer advertisers a clearer look at audience data.
#DataTransparency #AdTech #IAB #Programmatic
Great summary! Agree on Apple/MLS being a bad deal to grow viewership for MLS⦠with Club World Cup this summer and World Cup in 26 (plus Messi factor) MLS has a window to grow⦠but not easy!
09.01.2025 03:45 β π 0 π 1 π¬ 0 π 0As an active mid-erβ¦ I love this! Good timing to call this out with the industry cutting costs - the middle is often the easiest to cut, but not always the right decision
19.12.2024 04:00 β π 5 π 1 π¬ 1 π 0Such a pain - traveling for work, got a full schedule planned, board flight, then clients start flaking! Guess Iβm free for dinner tomorrow nightβ¦
10.12.2024 18:51 β π 2 π 0 π¬ 0 π 0Standard playbook of #3 and #4 merge to compete with #1 and #2
09.12.2024 16:48 β π 2 π 0 π¬ 0 π 0Link?
07.12.2024 03:45 β π 0 π 0 π¬ 1 π 0Did I miss an announcement?
07.12.2024 03:30 β π 0 π 0 π¬ 1 π 0UK and Europe leading way on these thingsβ¦ and US is struggling to pass KOSA
28.11.2024 03:51 β π 0 π 0 π¬ 0 π 0