@kellenmrkva.bsky.social
Assistant Professor of Marketing, Hankamer School of Business, Baylor University Prev: UoB, Columbia, CU Boulder, ND
Want to make your research look, feel, & function like real online choices?
I'm making a tool called Experimental Realism AI to do that. Try it out! bit.ly/41YUxzk
Check out our examples at the above link (e.g., Amazon consumer choice, Netflix, ..) along with how to integrate this with Qualtrics.
This is a terrible outcome.
In my research, I've shown the subscription cancellation problem is big
The click-to-cancel rule was poised to make meaningful progress on this problem
Now we're back to the sludge
The result will be less competition, higher prices, and lower quality.
Colada[128] The Best Audit Study and its interesting shortcoming
datacolada.org/128
A screenshot of a Reuters article stating that the US FDA suspended milk quality test workforce cuts.
Previous to the FDA, folks would put chalk and plaster of Paris in milk to make it appear white. They could also add formaldehyde to cover the smell and taste of spoiled milk.
22.04.2025 12:53 — 👍 22227 🔁 9088 💬 1389 📌 870
🚨New WP🚨
Using GPT4 to persuade participants significantly reduces climate skepticism and inaction
-Sig more effective than consensus messaging
-Works for Republicans
-Evidence of persistence @ 1mo
-Scalable!
PDF: osf.io/preprints/ps...
Try the bot: www.debunkbot.com/climate-change
Here’s how 👇
The Center for Decision Sciences (CDS) at Columbia Business School, directed by Prof. Eric Johnson, is hiring a full-time lab manager to start in June 2025. One-year position has the possibility of renewal. For more details opportunities.columbia.edu/cw/en-us/job...
(Please share broadly)
Screenshot of title + abstract of the paper.
🚨New paper alert!🚨
Women are less likely to enter competitions than men—even when equally qualified. But telling them this can change behavior.
📈 In a field experiment on a job application platform, we found that highlighting this gender gap increased the # of job apps women submitted by ~20%.
Really proud of this new work out @psychscience.bsky.social. Led by the amazing but bluesky-less Amanda Geiser and with @deborahsmall.bsky.social.
We show that when comparing moral wrongs, people are (much) more willing to “scale up” than to “scale down” condemnation and punishment…
New on the SSPP: How do digital nudges used by online retailers influence consumer choices? @kellenmrkva.bsky.social, Ashley Otto, and Yuna Choe invite your predictions!
socialscienceprediction.org/predict/rbq/...
⏱️ 10 min
📚 Econ, Psych
📅 Closes: April 18
@evavivalt.bsky.social
Crystal Reeck, @kellenmrkva.bsky.social, @ericjjohnson.bsky.social, and I just wrote an article about digital design -- nudges and dark patterns. Though they can help people make good choices, they must be used wisely. Bad actors frequently use them to mislead. Check it out!
14.02.2025 03:04 — 👍 3 🔁 2 💬 0 📌 0
