Paula

The next wave in marketing is here, and it's defined by AI-driven discovery 🤖✨. Danielle Sabrina, Founder & CEO of Society22 PR, shares what every modern PR playbook must prioritize to win in this new era:
#B2BInfluencePodcast #AIandPR outwardmedia.com/show-blog/550

Scaling a brand means more than growth -- it's about clarifying purpose, articulating value & codifying your culture. On the #B2BInfluence podcast, branding expert Jed Morely shared 5 ways to fuel reach🔥, resonance & growth 🙌 through your brand story📖:#B2BMarketing
outwardmedia.com/show-blog/549

AI adoption is booming, but only 28% see better sales results 📉. @MarTechIsMktg breaks down the real issues, from execution and effectiveness to alignment, and how best performers are driving better outcomes:
#AI #AIandMarketing
bit.ly/47F4PIK

When it comes to law firm marketing, ROI isn’t clicks—it’s clients signed & revenue gained. Stuart Foster of Fractional CMOs shares 3 law firm lessons for success that any B2B marketer can use. Full #B2BInfluence podcast episode & new guest signups -> podcast.outwardmedia.com
#growthengine

More B2B marketers are adopting models rooted in clarity, not clickbait 📊. @MarketingProfs shares why education-led strategies are earning trust & driving better outcomes 🤝:
#thoughtleadership #B2Bmarketing
bit.ly/4gj8fCV

The next wave in marketing is here, and it's defined by AI-driven discovery 🤖✨. Danielle Sabrina, Founder & CEO of Society22 PR, shares what every modern PR playbook must prioritize to win in this new era:
#B2BInfluencePodcast #AIandPR
outwardmedia.com/show-blog/550

Scaling a brand isn't just about growth—it’s about clarifying purpose, articulating value & codifying your culture. Jed Morely shares the art of brand story development, reaching the right audiences & more on the #B2BInfluence pod. Full episode & guest signups -> podcast.outwardmedia.com

The next wave in marketing is here, and it's defined by AI-driven discovery. Danielle Sabrina, Founder/CEO of Society22 PR, joined us on the #B2BInfluence podcast to share her modern PR playbook for winning in this new era. Full episode here: podcast.outwardmedia.com
#AIandPR

Many B2B marketers are seeing the same thing: bloated open rates, falling engagement 📉 and little to show for all the effort. Here's how some marketing teams are creating the opposite experience & crushing it 🚀 -- via @MarTechIsMktg
#B2Bmarketing #emailmarketing
bit.ly/46gXYCY

There’s a surge of conversations on what brands should do to rank and build AI visibility & authority 🤖🔍 and on LLMs citing Reddit, Quora & Wikipedia in their answers, but B2B marketing Pam Didner shares why your website still matters:
#AIandSEO #B2Bmarketing
bit.ly/4nqUapB

Forbes shares why the OMI team is investing heavily in our B2B Influencers podcast 🎙️📈 how it's been a big win for us, and the budget line items other agencies are increasing now:
#Forbes #B2BInfluencersPodcast
bit.ly/3KhZtsU

Scaling a brand means more than growth -- it's about clarifying purpose, articulating value & codifying your culture. On the #B2BInfluence podcast, branding expert Jed Morely shares 5 ways to fuel reach🔥, resonance & growth 🙌 through your brand story📖:#B2BMarketing
outwardmedia.com/show-blog/549

New on our blog: ROI is more than clicks 📈 — it’s clients signed & revenue gained. Law firm CMO Stuart Foster shares 3 ways to turn any B2B marketing program into a growth engine. 📝
#lawfirmmarketing #B2Bmarketing #CMO outwardmedia.com/show-blog/548

As more people turn to AI chatbots 🗪 to get answers to their queries, it’s worth noting where those AI answers are coming from and which platforms are the most sourced by AI responses. A new study in @socialmedia2day dives into the details:
#AIsources #Reddit
bit.ly/4gbyNWT

Whether you want to change attitudes, build awareness, or influence buyer motivations, recognize that Millennials, Gen X, Gen Z, & Boomers all think differently. Angelo Ponzi of Craft dives into generational marketing on the #B2BInfluence podcast: podcast.outwardmedia.com

Across industries and professions, marketers are among the biggest adopters of AI, but the AI that’s being used by inbox providers is largely working against marketers. 🤖👎 Interesting read in @CMSwire:
#AIandEmail #AIinMarketing
bit.ly/4lVC8uf

Scaling a brand means more than growth -- it's about clarifying purpose, articulating value & codifying your culture. On the #B2BInfluence podcast, branding expert Jed Morely shares 5 ways to fuel reach🔥, resonance & growth 🙌 through your brand story📖:#B2BMarketing
outwardmedia.com/show-blog/549

When it comes to law firm marketing, ROI isn’t clicks—it’s clients signed & revenue gained. Stuart Foster of Fractional CMOs shares 3 law firm lessons for success that any B2B marketer can use. Full #B2BInfluence podcast episode & new guest signups -> podcast.outwardmedia.com
#growthengine

Scaling a brand isn't just about growth—it’s about clarifying purpose, articulating value & codifying your culture. Jed Morely shares the art of brand story development, reaching the right audiences & more on the #B2BInfluence podcast. Full episode & new guest signups -> podcast.outwardmedia.com

📧 Email is now considered the most effective marketing channel by 44% of small businesses worldwide — a 100% increase over last year. Yet 28% struggle to prove its value internally. @MediaPost breaks it all down:
#emailmarketing #SMB
bit.ly/4neq0Wf

Agencies as operating systems and agents: execs on the industry’s next evolution In this week’s edition of Agency Advice, we give adland’s top talent carte blanche to peer into their personal visions of the agency of the future. This week, The Drum released the Indie Agency 100, a look at the most innovative and forward-looking agencies in the marketing world’s booming indie sector. And we’ve also been looking at the middle ground between those independent shops and the business’s big-beast holding companies – a wide field of varied business models and an equal share of optimism for the near future. Where does all that optimism come from? A widespread sense that change is coming, fast, and the faith that, as ever, when change kicks up a gear, to the victor go the spoils. The signals are that changes are too legion to list, but they include: the industry’s rapid pivot to AI adoption; pressure on budgets leading to innovation in commercial and pricing models; an uptick in outside investment from private equity firms; a continued period of media “recalibration” as spend continues its shift to digital and influencer channels. Read more here

#Marketing #Advertising

Email marketing offers something no social platform can — a controlled communications channel. That and its high ROI are just a few of the many reasons why marketers still 🫶 email. New infographic in @MediaUpdate:
#emailmarketing
tinyurl.com/3s57rc5n

The right data strategy can transform your campaigns from hit-or-miss to revenue-generating machines. It was an honor to be on the "Inside Marketing w/ Market Surge" podcast with Reed Hansen to share our expertise & insights. Full episode:
#B2Bdata #datastrategy
lnkd.in/gHSEKbqF

ROI is more than clicks 📈 — it’s clients signed & revenue gained. Law firm CMO Stuart Foster shares 3 ways to turn any B2B marketing program into a growth engine. 📝
#lawfirmmarketing #B2Bmarketing #CMO

outwardmedia.com/show-blog/548

If B2B buyers are quiet-quitting your funnel, don't turn up the volume -- follow our advice in @Forbes and take these 4 steps to re-engage 🤝 and build long-term trust:
#B2Bmarketing #B2Bengagement #Forbes outwardmedia.com/show-blog/547

Creator-led isn’t just another content initiative – it’s a response to a fundamental shift in how B2B buyers consume information. 📊Marketers can’t afford to treat influencer strategy as a “B2C thing” anymore: New #LinkedIn report, via @TheDrum
#B2Bmarketing #B2Bbuyerjourney
tinyurl.com/2vjm4jkh

Whether you want to change attitudes, build awareness, or influence buyer motivations, recognize that Millennials, Gen X, Gen Z, & Boomers all think differently. Angelo Ponzi dives into generational marketing on the🎙️ #B2BInfluence podcast: podcast.outwardmedia.com

How can you generate B2B leads on YouTube? 💭 Check out our advice, along with tips from other marketing pros, in Forbes:
#B2Bleads #YouTube #Forbes
tinyurl.com/483ykp6v

New on our blog: ROI is more than clicks 📈 — it’s clients signed & revenue gained. Law firm CMO Stuart Foster shares 3 ways to turn any B2B marketing program into a growth engine. 📝
#lawfirmmarketing #B2Bmarketing #CMO outwardmedia.com/show-blog/548

Emotion AI makes marketing more adaptive, authentic & effective. Marc Fernandez of Neurologyca shares why it's a game-changer & how brands can leverage it now. 🎙️Full #B2BInfluence podcast episode & new guest signups -> podcast.outwardmedia.com
#EmotionAI #B2bmarketing