Irina Pencheva

Omg, this is brilliant 😍 wish I had this when mine were babies!

Breaking siloes with a service catalogue Date: 16 May 2025

My colleague Caroline has written about how we’re trying to break silos at the NHS by building a service catalogue: medium.com/@carolinefin... 💙

Not boring if it can save us from not learning or even repeating the same mistakes. Need to do the same!

Love reading about things being stopped, not enough of that. Thanks for sharing along with all other useful nuggets and links

Nudges, boosts and the value of digital prevention TL; DR: Effective nudges through digital prevention are hard to nail, and so much is about influencing and ‘boosting’ the wider environment. I reflect on my experience in the GP waiting…

Over the last two weeks, I've thought a lot about how hard it is to deliver effective public health and prevention nudges through digital, especially when so much is about influencing and 'boosting' the wider environment (physical, economic, political and social). irinapencheva.com/2025/05/11/n...

Nice! 👏 Neat and handy reminder, which I’ll share with some team members who’re grappling with this rn.

Post is here!
www.timpaul.co.uk/posts/could-...

What’s up Bluesky, I’m starting to look for my next professional opportunity.

If you are looking for someone community, co-design or collaboration shaped, please get in touch 💬

Oh thanks Matt, means a lot for me to hear that from you 🙇🏼‍♀️

Yes! 🙌

Thanks James, validating to hear that

A year at NHSE I’ve been a Head of Product at NHS England for a year now and this blog post covers my reflections on the past year (and what a year it has been!).

A year ago I started at NHS England. And what a year it has been for me. I’ve written about it here irinapencheva.com/2025/04/24/a...

Gangsta sanding with unicorns 🦄

Love it when kids say profound things. Earlier, my 3.5yo asked me if all the words and letters go into the eraser of her whiteboard pen once they’re rubbed off. Where do deleted words go?

Yes, that’s my next port of call

Haha, love that idea

I also submitted a complaint to Bromley council but don’t expect a response for at least a month, if at all 😅

Wrote to complain about the horrible cotton candy machine monstrosity in the community leisure centre and got told it’s a ‘pilot’ and they ‘value’ my feedback. Undertone was - we don’t care, this makes someone some money. Who should I reach out to next - councillors, MP, local community groups?

Cotton candy machine next to body vitals machine

New feature (or bug) at the local community leisure centre and gym. What’s wrong with public health summed up in one picture.

Why couldn’t this be for you and your work?!

More people need to understand the massive negative externalities - and huge bloody bills - imposed on the entire world wide web by LLMs.

The sense of entitlement to other people's labour and other organisations's hugely increased monthly overheads of the tech bros is nothing short of depraved.

I really hate it too! It’s really driving me away from WA

Yaaasssss for some collaborative diagramming!

Excellent and carefully thought through as always. Why don’t you take the mapping reflections in a separate post too? That way you can share easily and help people reflect on mapping needs

18F was doing exactly the type of work that DOGE claims to want – yet we were eliminated shortly after midnight. Read our letter to the American people:
18f.org

So glad I get to work with this good cookie on a mission that matters. Thanks for documenting what we’re doing in Personalised Prevention so excellently too! Another set of weeknotes to watch out for 👀