Itay Dreyfus

no sane person would design their 104-page book project almost every page differently, yet here I am

the whole liquid glass discourse is a result of too many people romanticizing software and interaction design

I guess my way of organizing is probably more like organized mess, using are.na and urlist.xyz which we built for ourselves

has any small publication produced an interview series that was modestly monetized? like a podcast, but written

vc and soulness don't go together

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bad patterns continue to surprise

that’s what my zine is about :)
nichedesign.press

like getting from “this is a mess” to a solid solution is kinda ungraspable

no matter for how long I’ve been designing, I’m still amazed by the process of turning chaos into something simple

software is polluting the world

The niche zine: Exploring where design flourishes The niche design is a zine for designers and product makers seeking meaning beyond metrics. It invites you to rethink how we shape products and culture.

so far have been focused the past year on nichedesign.press

coffee + magazines 😍

seeking communities anew

I’m selfishly want to keep the pain for myself

the thing with ai tools for design purposes is that they take the role of generating ideas, which is at the core of the creative process

detach from your work to make it work

The niche zine: Exploring where design flourishes The niche design is a zine for designers and product makers seeking meaning beyond metrics. It invites you to rethink how we shape products and culture.

I stopped counting how many times I read and edited the nichedesign.press interviews

The niche zine: Exploring where design flourishes The niche design is a zine for designers and product makers seeking meaning beyond metrics. It invites you to rethink how we shape products and culture.

if you purchased a pre-order of the nichedesign.press, check your inbox folders
I sent an update and need your shipping info to kickstart the first batch!

The niche zine: Exploring where design flourishes The niche design is a zine for designers and product makers seeking meaning beyond metrics. It invites you to rethink how we shape products and culture.

As I get closer to releasing the niche design zine (nichedesign.press), I’ve been thinking about hosting an online gathering to share more about the project—its themes, stories, and the ideas behind it for those who are curious or unfamiliar with it.
Would anyone be interested in that?

depth over scale, intention over optimization, and taste over trends
surprisingly a good generated description for niche design

Art Book Fairs 2025 — Vienna Art Book Fair #3 Calendar 2025 International Art Book Fairs(This list is updated on an ongoing basis) 2025 December 2025 19-21 | Tokyo Art Book Fair, Tokyo, Japan 11-14...

found some more gems here
viennaartbookfair.com/Art-Book-Fai...

happy accident is what I needed

thinking about ways to promote urlist.xyz in a more serious way, but don't want to go in lame ways, polluting the web with tons of short videos, etc.
what's a decent engaging strategy you recently encountered?

once I wanted to design for cool startups, now I just want to design cool posters

shift posting

you can just write zines

as it turns out, people do read footers

define the designer's purpose anew

from the upcoming nichedesign.press

I like the radical approach Dennis Lloyd took while making his first album

In a world glorifying soaring revenues and celebrating the highest possible achievement of mankind, unicorns, it’s no wonder that the majority follow this path.