Mike Smith

Three brand new museum brands on the Parkway in Philly. How we feeling?

PMA
Rodin
Calder Gardens

Right! Truly wild.

The one Summer worked on was a more delicate version of the selected direction but leaned into small town architecture as a brand element. Overall, it ended up feeling a little too lux for the client but it was still very beautiful. @alexanderson001.bsky.social also made a dope monogram.

The killed directions were also something really special.

When was the last time you saw a ligature bridging over a letter?? Rest easy wonky wordmark you were too weird.

When building out the brand elements we wanted to nod towards the visual language of tax forms. Little notches, tabs, checker patterns, monospaced type, rules, X's, boxes, etc. So we build out a little library of bits and bobs that can show up all throughout the brand.

With a four letter wordmark we knew we needed to make it sing. Dayan belabored every single curve of this thing to make sure it could be blown up on a billboard and also scaled down to be a footnote and still have a presence.

As a small biz finding a good accountant is ROUGH. You know it & I know it. Town.com is looking to change that & make doing your taxes a lot less stressful.

Fully custom wordmark by Dayan D'Aniello & @alexanderson001.bsky.social. Also, Alex killed it on these really fun posters.

I was like I'm IMMEDIATELY buying this...then saw the price and was like, maybe just one of them will do.

Old City Mailroom Boutique design studio providing brand identity, print collateral and website design for hospitality-focused brands. Based in Columbia, Tennessee.

Whyyyyyy hasn't anyone told me about this type foundry?!

www.oldcitymailroom.com/font-shop

This Friday I'm joining some of my favorite designers to talk about what everyone fears the most...your favorite logo dying.

I'm sharing a little behind-the-scenes look at our killed work for The George.

It's a free event, all you have to do is RSVP here
partiful.com/e/0lp8ysu3Zd...

Some killed logos and trinkets from a project about data.

Collab with @alexanderson001.bsky.social on those fun posters.

Hahahaha! Cant believe how insane that tweet went.

Screw it, here's all of the google fonts that are actually good categorized by "vibe".

Enjoy.

www.figma.com/design/lWrI1...

Branding perplexity.ai Creating an invisible brand.

I almost didn't write a case study for this project because I didn't really know how to talk about the invisibleness of brand design in product. I didn't think people would "get it."

I wrote this in under 2 hours - pure stream of consciousness.

medium.com/smith-dictio...

Two years ago on this exact day we presented a brand that changed our studio forever.

Shout out to Henry Modisett & Phi Hoang for trusting the vision on round one. I've seen very few people roll out a brand as fast as them.

Thanks for giving us a shot. <3

Weird request here but where are we finding 80's script type like this these days? Dafont? Do I have to paint it by hand?

Working on something about butterflies. JK it's about AI.

Collab with my boy Tully Ryan.

Grab your tickets here
↓
www.underconsideration.com/brandnewconf...

Uh oh they are giving me a microphone again!

I'm so excited to talk about a new project that we've been working on for awhile now. The case study is already 20-mins long so I know no one is actually going to read it. No worries—I'll just walk you through it live!!

Link to tickets in thread below.

Came into the office this weekend to build a new standing desk for Tully. Left with an admiration for how far we’ve come. Hyped on this every day.

Some days I think to myself, why am I doing my life on hard mode? Stressed out all the time. Pushing myself to be better every day.

When instead I could just make a tee shirt that says “my bestie is messy” and make like $3M off of that.

Today is the day!

We’re speaking about the wild west of collaborative brand design on the main stage at 2pm PT (5pm ET).

If you’d like to live stream it for free you just need to sign up at the link below! We promise it will be fun.

reg.config.figma.com/flow/figma/c...

The team had so much fun designing their own stamps and when we got them we could NOT stop stamping.

Shout out to Scott McClelland at Paper Meets Press for his never ending attention to detail and getting these things just right.

I'm so so excited that these new cards got finished just in time for @figma's Config!!

I wanted to have cards that showed the entire teams different personalities so we got a beveled, foiled letterpressed fronts & then blank backs so everyone could stamp on their own custom designs.

☁️ HEAD IN THE CLOUDS ☁️
❤️ HEART ON MY SLEEVE ❤️

New studio poster for @buildingbok’s open studios this FRIDAY (5/2 from 5-9)!!!!

Pop up to the fifth floor and we’re smack dab in the middle of the building. We’ll be selling all kinds of posters, pennants, and whatnots.

Some more bits from our work with Gamma.

Logo by: Summer McClure

Oh my god look at theseeeeeeeeee stamps. This is just a piece of a special thing we’re making for config. Stay tuned!

✨ Meet our newest S&D designer Tully Ryan ✨

Tully actually joined us about a year ago as a contractor & then impressed us so much with his skill & amazing attitude that we knew he would be an incredible addition to our extremely tight-knit team.

Also a great bowler.

⭐️ No one rides alone ⭐️

2 weeks until Config!!!