Ronnie Higgins

Wow. I hope my kiddo wants to do something like this when she’s older.

I’ve considered switching to the Spanish broadcast.

Imagine if people talked like they do on LinkedIn in real life.

I was in Europe on a two week vacation without internet when that happened.

I remember getting back and not knowing what anyone was talking about during a meeting, leading to the meeting getting hijacked by watching a bunch of videos.

These are solid.

I’m particularly bullish about 4, 5, 8, and 9.

And pray to all that’s holy that you’re right about 7.

Holy fucking shit.

S2S3 Severance is some of the best visual storytelling I've witnessed in a very long time.

Something clicked in me today.

I cannot fit into a box all the time.

I can when I need to but I also need to stop trying to worrying so much when I don’t or can’t fit.

And I need to redirect that energy to a better use of what time I have left.

Let my freak flag fly or fry.

It’s the same mentality that leads to more dat, more research, more keywords, more content, more ads, more whatever.

And it’s the same root cause, which you nailed — they don’t know what to do and blindly believe more is better, probably because it’s doing something.

I'm 12K words into a book that encapsulates how B2B brands can build a marketing and content engine that sustainably grows mindshare in a category and effectively captures demand in the market.

At my current rate of progress, the first draft will be done in a month or two.

It's a whole easier to program a cult than it is to deprogram one of its members.

Groupthink, indoctrination, and manipulation create an intense loyalty and resistance to outside perspectives.

This is a well-studied paradox in psychology and sociology.

"Up to the 20th century, reality was everything humans could touch, smell, see, and hear.

Since the initial publication of the chart of the electromagnetic spectrum, humans have learned that what they can touch, smell, see, and hear is less than one-millionth of reality."

Buckminster Fuller

a group of people standing in front of a screen that says alpha warhead emergency detonation sequence ALT: a group of people standing in front of a screen that says alpha warhead emergency detonation sequence

Apple’s iconic 1984 commercial, once a powerful symbol of resistance, is now just a sad reminder of what used to be.

Yep. I’ve done that. Just wish I could move it like I could a blog or newsletter.

I have some that are sentimental and a couple that are quintessential to my personal story.

I was a member since the very beginning. So it started off as a mini journal.

Imagine being able to take all your Tweets and whatnot from your account and just transferring them to another platform.

I dream about that often.

It was also a lame attempt to pretend I’m not feeling the same as you.

The Jedi didn’t give into anger and hate. Yet they still blasted and chopped through the bad guys.

A whole generation of marketers have been fooled into believing project management and tool expertise is all there is to the profession. It’s annoying and disheartening.

A homemade Buena Vista Irish coffee that I’m currently enjoying with some Biscoff cookies.

🤤

Yeah.

Currently watching Daybreak (1993) and realizing my 13-year-old self loved this movie because I had a crush on Moira Kelly.

If Tarintino doesn’t use Adriano Celentano’s “Prisencolinensinainciusol” in an utterly ridiculous and violent scene before he retires, I’ll be disappointed.

Can’t wait for the people with the memory of Dory forget who kickstarted the TikTok ban give credit to the person who supposedly saves TikTok.

Sup

I suspect she’s afraid to admit she’s the enemy.

Nobody: (absolutely silent, no one says anything)

Me: Elmo’s “Happy Dance” and MGMT’s “Kids” would make a banger of a mashup.

So folks who’ve watched the first episode of Severance season 2, what’s your take on Helly?

“A night gardener?”

I was waiting for “… in the winter?”

Eh, they didn’t stick the landing.

Still a fun watch.

ROFL.

I don't have TikTok so couldn't watch this until now.

YES! This is exactly the energy I picture us bringing to it.