Wayne Barker

New: Hobo Technical SEO 2025 (free ebook)

It's missing a speech bubble that says "fuck amp"

Classic Steve selection right there! I've been grooving along to cafe del mar albums this week :)

SEO For Paws Live Stream Conference: Free Tickets Out Now Join SEO for Paws on Sept. 25, 2025, for expert insights from top SEOs while raising funds for animal shelters in Ukraine.

SEPT25'25 #seocharity conference

www.searchenginejournal.com/seo-for-paws...

Google Search Console Impressions Dropped Overnight? This Is Why The other day I wrote about ranking tools breaking after Google changed one tiny parameter. Well, that same change has also caused Google Search Console

Google Search Console impressions dropped overnight? This is why -

If you want your blog to sell, stop selling Stop trying to make every page a conversion engine. Accept that ads and content are different things. Be useful, be generous, be memorable.

Most brand blogs are a waste of time.

Not because content doesn’t work - but because you’re doing it wrong.

Keyword sausage machines, “Admin” bylines, cautious filler…

It’s industrialised mediocrity, and it serves no purpose.

www.jonoalderson.com/conjecture/s...

A paragraph of text is highlighted, which reads: "No, the AI booster is symbolically aligned with generative AI. They are fans in the same way that somebody is a fan of a sports team, their houses emblazoned with every possible piece of tat they can find, their Sundays living and dying by the success of the team, except even fans of the Dallas Cowboys have a tighter grasp on reality."

Do you know an "AI Booster"? There are plenty of them on LinkedIn and @edzitron.com has once again written an absolute storm: www.wheresyoured.at/how-to-argue...

"Reddit Marketing" Won't Fix Your SEO Ever since Reddit started dominating Google search results, every business owner with a laptop thinks they've discovered the latest SEO cheat code. "I'll just

Yes, Reddit posts are ranking well in Google. But there’s one thing everyone’s getting wrong about the SEO benefit.

Reddit ranking well doesn’t mean Reddit will help YOUR website rank well.

More:

This looks like a viable replacement. It's been too long

I've featured this guy in presentations in the past 🤣

"Our customers expect professional language." Professional doesn't mean incomprehensible. A heart surgeon can explain what they do without using medical jargon.

My heartfelt support for all in-house SEOs being bombarded with questions from their teams about some article they read written by a random GEO/AIO/LEO scam artist.

Beware of the Google AI salesman and its cronies Exposing the overly salesy AI Overviews that will push you to buy bad products and exploring the system making it possible.

This is a great piece by @ichbingisele.bsky.social and if you haven't read it yet ... you should this weekend.

housefresh.com/beware-of-th...

#seo #google #search #AI

People think digital marketers are full of poo because (ironically) we are so, so bad at teaching folks what we do.

It's embarrassing to watch.

When businesses treat SEO as a separate technical function instead of part of their overall strategy, they end up with brilliant rankings that drive loads of traffic to websites that convert nobody.

Thank you @wayneb77.bsky.social for the incredible captions 😂

This is your reminder to grab your @heroconf.com and @brightonseo.com video pass, so that you can catch up on this months talks.

brightonseo.com/videos

Hurry - it's currently half price!

The Ultimate Guide to Redirects for SEO Everything you need to know about redirects and why they're important for SEO.

The Ultimate Guide to Redirects for SEO - via @wayneb77.bsky.social #seo

Ebay was side gig for several years while being a decorator

Used to be a painter and decorator. Sold vintage stuff on ebay. Figured out you could sell more by improving the listings. Got made redundant from painting. Mate who did seo told me I would like it. So we did some together. That was 2009. Never went back to decorating

Orphan Pages - How to Find and Fix them A comprehensive guide to orphan pages and SEO - What they are, why they're bad, what causes them, and how to find & fix them.

Orphan Pages - How to Find and Fix them - via @wayneb77.bsky.social #seo

Aaaaah the IKEA effect

Once the ai bubble pops big tech has no hyper growth ideas left. The markets will see they spent $200bn on nothing and that they have no other growth ideas. Software based stocks get chopped, horrible layoffs, dark era in valuations

"Forty-two years ago, for reasons beyond my comprehension, David Lynch plucked me out of obscurity to star in his first and last big budget movie. He clearly saw something in me that even I didn’t recognize. I owe my entire career, and life really, to his vision. What I saw in him was an enigmatic and intuitive man with a creative ocean bursting forth inside of him. He was in touch with something the rest of us wish we could get to. Our friendship blossomed on Blue Velvet and then Twin Peaks and I always found him to be the most authentically alive person I’d ever met. David was in tune with the universe and his own imagination on a level that seemed to be the best version of human. He was not interested in answers because he understood that questions are the drive that make us who we are. They are our breath. While the world has lost a remarkable artist, I’ve lost a dear friend who imagined a future for me and allowed me to travel in worlds I could never have conceived on my own. I can see him now, standing up to greet me in his backyard, with a warm smile and big hug and that Great Plains honk of a voice. We’d talk coffee, the joy of the unexpected, the beauty of the world, and laugh. His love for me and mine for him came out of the cosmic fate of two people who saw the best things about themselves in each other. I will miss him more than the limits of my language can tell and my heart can bear. My world is that much fuller because I knew him and that much emptier now that he’s gone. David, I remain forever changed, and forever your Kale. Thank you for everything."

was mostly keeping it together until I read Kyle MacLachlan's tribute to David Lynch

It's bacckk... -> I prev. shared about a site surging starting in spring 2023 that was pumping out tons of AI-generated content. They even say it's AI content on the site. Then the site got obliterated by the March 2024 core update. It just surged again with the Dec spam update. Oof.

#google #seo

Find out how to keep those pesky AIs from taking your job in 2025

#SEO #ai

Traffic up but conversions down? Your content's probably ranking for the wrong intent. Check those keywords again.

That's good news. I just installed the new version -> Google revives Tag Assistant

"Google merged 2 versions—Tag Assistant Legacy and Tag Assistant Companion—into a unified extension that simplifies troubleshooting and streamlines the tag management process."

searchengineland.com/google-reviv...

Oooooh gonna fire that up soon now. Been a while

Dear copywriters, your SEO strategy shouldn't look like an ecommerce site's SEO strategy. Unless you're secretly selling shoes on the side?