Dr. Augustine FouAnalytics

Wild. Time spent watching TV doesn't change (yay!) but the money spent by advertisers is rising many times faster than inflation (wah!).

Every marketing channel sucks for CMO's and brands right now. And it's getting worse.

Shoutout to the great Dr. Augustine Fou at @acfou.bsky.social

FouAnalytics Case Study: future-proof ad fraud that even outlasts cookies When you've studied ad fraud as long as I have, you'd appreciate a fraud scheme so clever, and hidden in plain sight, that it is future-proof and will even outlast cookies. It's also so convincing tha...

FouAnalytics Case Study: future-proof ad fraud that even outlasts cookies
www.linkedin.com/pulse/case-s...

It's not "fat thumb" it's "click-jacking" as detected by FouAnalytics A lot of people still pass off high click through rates on their ads as due to accidental "fat thumb" clicks. It's fine it you want to keep your head buried in the sand, but other advertisers using Fo...

A LinkedIn post by @acfou.bsky.social

It's not "fat thumb" it's "click-jacking" as detected by FouAnalytics

www.linkedin.com/pulse/its-fa...

How rich musicians billed American taxpayers for luxury hotels, shopping sprees, and million-dollar bonuses Pop stars took advantage of the SVOG grant, using COVID relief funds for luxury spending. Lil Wayne bought Balenciaga and flew private.

gonna need more reporting like this as the graft cranks up over the next 4 years

www.businessinsider.com/lil-wayne-ch...

How many advertisers wasted how many $billions targeting the customers who were already going to buy? Assuming 100% incrementality without even thinking about it. Paradoxically a bigger problem for bigger companies (which have more existing customers).

starting in 2025, FouAnalytics Self-Serve will be $99 /yr

anyone signed up before the end of 2024 will be "grandfathered" at FREE ;-)

(FouAnalytics will also remain free forever for websites with less than 100,000 pageviews per month)

fouanalytics.com

Which KPIs do you use for your programmatic campaigns? Interesting stats from DSP-wide data which shows how advertisers are planning their campaigns and which KPIs (key performance indicators) they are using to gauge "success." 26.

Which KPIs do you use for your programmatic campaigns?
www.linkedin.com/pulse/which-...

@adtechgod.com here's a great conversation about how UNTARGETED ads drive more INCREMENTAL sales. notebooklm.google.com/notebook/dc4...

UNTARGETED ads drive the most INCREMENTAL sales I've witnessed the entire arc of the evolution of digital marketing - from 1995 when we needed to convince clients that they needed a website to (nearly) 2025 when we are just starting to get back to ...

UNTARGETED ads drive the most INCREMENTAL sales
www.linkedin.com/pulse/untarg...

One million public Bluesky posts scraped for AI training The data was posted to an AI company, then later removed after an outcry.

Not good

One million public Bluesky posts scraped for AI training

mashable.com/article/blue...

Supply path leakage. How to use FouAnalytics to reduce this leakage Already use inclusion lists? Great. But are you sure your ads are going to the sites and apps in your inclusion list? If you're relying on the placement reports of the DSP or ad server you are using, ...

Supply path leakage. How to use FouAnalytics to reduce this leakage
www.linkedin.com/pulse/supply...

OLV (online video) One advertiser's "oh, f**k" moment seeing FouAnalytics data The "Oh, f*******k!" moment "Oh, f*****************************************************************************************k!" exclaimed a marketing manager from a global beverage advertiser when we f...

OLV (online video) One advertiser's "oh, f**k" moment seeing FouAnalytics data
www.linkedin.com/pulse/olv-on...

Rampant gaming of view-through conversions "What if a user doesn't interact with my ad, but then later converts on my website?" "View-through conversions" were created to give display ads more credit for their contribution to conversions. Afte...

Rampant gaming of view-through conversions
www.linkedin.com/pulse/rampan...

How to commit ad fraud
www.linkedin.com/pulse/how-co...

Don't assume it's human, positively measure for it using FouAnalytics Over the past 8 years, large advertisers have been told by their trade association that ad fraud (invalid traffic -- IVT) has been around 1% (see press release chart below). These advertisers assumed ...

Don't assume it's human, positively measure for it using FouAnalytics
www.linkedin.com/pulse/dont-a...

How cookies have been used to commit attribution fraud There's ad fraud and then there's attribution fraud. Ad fraud is simply ads being shown to fake users -- bots -- and not humans.

How cookies have been used to commit attribution fraud
www.linkedin.com/pulse/how-co...