Jackie Flaten

What PR Leaders Should Do When Content Goes Viral | 1903 PR Viral attention can help or hurt a brand. Learn how PR leaders should evaluate, respond to, and manage viral moments strategically.

Viral attention is just attention. This week we look at how brands should assess why content spreads, when to respond, and how to decide whether a viral moment helps or hurts long-term perception. bit.ly/40dFb8G

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How AI Keeps Brand Crises Alive Long After They End | 1903 PR AI doesn’t forget brand crises the way people do. Learn how unresolved signals can haunt brands & how PR leaders can retrain the story.

The story of a crisis can hang around inside AI systems long after the headlines have moved on. This week’s 1903 PR looks at why supposedly resolved issues keep resurfacing and what brands need to do to clearly signal closure. bit.ly/4rFIfWT

5 Fintech Media Outlets B2B Brands Should Target | 1903 PR B2B fintech companies need credibility. Here are the fintech media outlets that build trust, support sales cycles, and reach decision-makers.

In fintech, coverage matters most when it reaches the people who actually influence decisions. This week we look at five outlets that shape how B2B fintech brands are understood and where visibility carries real weight. bit.ly/4kaPxzm

Rethinking Journalist Relationships in Today’s Media | 1903 PR A look at whether journalist relationships still matter today—and how PR professionals should adapt to a faster, leaner media environment.

Journalist relationships still matter, but they’re built differently now. With shifting beats and shrinking newsrooms, relevance and timing outweigh familiarity. This week’s 1903 PR feature examines how to adjust without losing focus. bit.ly/4t7kbxS

Press Release Buzzwords to Avoid | 1903 PR Learn which buzzwords and corporate language hurt press releases—and how clear, honest wording improves credibility and media pickup.

Press releases land better when the language remains clear. This week’s 1903 PR feature shows why buzzwords and vague claims weaken a story, while specific details help reporters move fast and cover the news accurately. bit.ly/45fl3Gs

How to Generate Media Attention for Your Event | 1903 PR Learn how to generate media attention for your event with stronger storytelling, multi-channel outreach, and strategic PR planning.

The events that media tend to cover are those that have a genuine story behind them. This week 1903 PR explains how to carve out a story that will resonate with the press, how to reach the right reporters, and what to watch out for before, during, and after. bit.ly/49RHiol

PR Lessons From a Celebrity Interview Backlash | 1903 PR An analysis of a recent celebrity interview backlash & the PR lessons brands can learn about authenticity, timing, accountability, and trust.

A public story doesn’t pause itself. The backlash to actress Sydney Sweeney's missteps shows what happens when a controversy grows and the person at the center fails to address it. This week’s 1903 PR discusses why timing and a simple acknowledgment matter. bit.ly/4qcjAsO

How Nonprofits Can Attract Media Attention | 1903 PR Learn how nonprofits can attract meaningful media attention with strong storytelling, relevant data, timely insights, and clear purpose-driven messaging.

Nonprofits get more attention when they explain why their work matters right now. This week’s 1903 PR feature breaks down how pairing community context, data, and real stories helps reporters see the impact behind the mission. bit.ly/44xvUuW

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How Fast Brands Must Respond in a Media Crisis | 1903 PR Learn how quickly brands should act during a media crisis, from the first 15 minutes to long-term recovery. Understand response windows and protect your reputation.

When a PR crisis happens, it's likely to keep blooming; it doesn't pause while you mull your options. This week’s 1903 PR feature distills the "musts" one should do in the critical response window. bit.ly/48JCFLs

PR Measurement: The Metrics That Truly Matter | 1903 PR Explore the core elements that help brands measure PR performance with clarity, confidence, and strategy with 1903 PR insights.

You know your PR activity is working when your ideas start circulating without you pushing them. This week’s 1903 PR feature breaks down how to track the signals that show your story is taking hold, not just getting mentioned. bit.ly/4rwIpRj

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How to Use Your PR Budget Wisely | 1903 PR Ready to invest in PR? Learn how to find the right agency, define your goals, and build lasting impact with expert insights from 1903 PR.

Getting to deploy a PR budget for your business is big. It means you're serious about proactive, smart communications w/ your stakeholders. This week we examine how to turn that investment into lasting visibility by finding the right partner & understanding PR as an ongoing practice. bit.ly/4acW5dO

The Difference Between Journalism and Public Relations | 1903 PR Explore the key differences between journalism and PR—from storytelling and ethics to audience goals. Learn how brands and media collaborate.

Journalism reports on public interest. PR explains complex work in plain language, providing sources & people who can speak to it. This week’s 1903 PR lays out how to help reporters do their jobs while telling your story responsibly: relevant data, real experts, timely responses: bit.ly/446Q3aS

When and Why Businesses Turn to PR Pros for Help | 1903 PR Discover the moments when businesses benefit most from PR support—and why strategic communications drive growth, trust, and visibility.

Strong brands don’t wait until there is a crisis to call PR. They work to establish communication channels with their stakeholders every day. This week’s 1903 PR feature examines why organizations of all sizes benefit when they lean on PR pros for strategy, storytelling, and stature: bit.ly/4nThLiD

Best Practices for Communicating With Your PR Team | 1903 PR Strengthen collaboration with your PR team. Learn best practices for effective communication, alignment, and results.

Good PR depends on open and fearless communication. 1903 PR’s article breaks down how constant collaboration between clients and PR teams creates campaigns that are uniquely tailored to gain media attention. Read here: bit.ly/4nGpkZI

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The Rising Role of PR in Healthcare | 1903 PR Explore how strategic PR drives trust, innovation, and patient engagement in modern healthcare. Learn what’s changing—and why it matters.

Healthcare runs on trust. Regulations shift, misinformation spreads, & patients need the truth. PR strategies rooted in authenticity & care help orgs maintain credibility and connection in an industry addressing life-and-death issues that impact the communities they serve. More here: bit.ly/4nqw5Pi

Crisis Communications for Climate Tech Leaders | 1903 PR Discover how climate tech leaders can master crisis communications to protect reputation and build trust. Strategic PR insights from 1903 PR.

In climate tech, innovation draws attention and applause, but credibility sustains it. When setbacks occur, clear and timely communication is crucial. This week’s 1903 PR blog discusses how planning and steady messaging can turn crisis into authentic engagement: bit.ly/3JqxsiX

Key PR Lessons from Duolingo’s AI-First Snafu | 1903 PR Learn what Duolingo’s AI-first snafu teaches about PR strategy, crisis response, and protecting brand reputation in a digital age.

Language app Duolingo’s “AI first” proclamation earlier this year was a bold move to get attention, but the messaging coldly detached tone startled stakeholders. Today's 1903 PR blog examines how the company with the perky green owl mascot managed its missteps: bit.ly/4hefZ9Z

Media Interviews: A Guide For Successful Outcomes | 1903 PR Discover essential strategies and tips for successful media interviews to confidently share your message and achieve positive outcomes.

Media interviews aren’t about having the perfect answer at all times. They’re about communicating what is vital, w/ confidence, while listening to understand. The practical guidance will help you in almost every interview situation; earn more, here: bit.ly/4oaeOdU

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5 Manufacturing Media Outlets Brands Should Target | 1903 PR Discover 5 top manufacturing media outlets brands should target to boost visibility, credibility, and industry influence.

Automation, AI, supply chains, & sustainability are some of today's hot topics in manufacturing. The challenge is getting your company's unique take on these stories heard in the right places. These five media outlets will help brands raise their profiles to these audiences: bit.ly/4mMVlyF

2025 Top 30 Advocates - INvolve Heroes

A big day for our company! 1903 PR CEO and Co-Founder @santiagovillegas.bsky.social has been named to the 2025 INvolve HERoes Top 30 Advocates list, which commends leaders who champion women in business. He is in excellent company on this distinguished list: bit.ly/4nynevJ

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The meaning of "public relations" is in the phrasing. Relations, relating, relationships. It matters what we say, but how is a message perceived? Certain human belief systems have a huge influence on whether a message lands or just floats away into the ether: bit.ly/3K8nGCf

How Product Launches Impact Reputation and Growth | 1903 PR Learn how product launches can shape brand reputation and drive growth. Discover strategies to maximize success and avoid costly missteps.

Obvious, yes, but sometimes forgotten in the heat of a big build-up: A product launch can make or break a brand. Read this week’s 1903 PR blog to learn about companies that biffed it, those that landed it with style, and why communications teams are integral to the right outcome: bit.ly/4pwh9S3

How CEO Behavior Impacts Brand Reputation | 1903 PR Learn how CEO behavior shapes brand reputation, triggers public scrutiny, and creates PR challenges that impact trust and business growth.

When CEOs stumble in private, the fallout rarely stays private. From McDonald’s to Boeing to a viral kiss-cam, leaders’ choices reflect back on the whole company. Personal missteps can become public crises. Learn what lessons communication pros can take from them. bit.ly/3I3XqYY

B2B PR Storytelling That Builds Trust and Engagement | 1903 PR Discover how B2B PR storytelling builds trust, engages audiences, and inspires action through authentic, relatable brand narratives.

One of the world’s most valuable B2B brands built its empire on four words, and it wasn’t a product pitch. This week’s 1903 PR blog is about the value in stories to make connections in B2B PR, and how brands can make facts unforgettable: bit.ly/464BdlC

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Brands that Paid the Price When CEOS Went Off Script - 1903 PUBLIC RELATIONS When a CEO shares their thoughts in public, whether in an interview, a social post, a closed-door earnings call, or on a stage, it’s more than just

When the CEO becomes the story, the brand pays the price. One off-script casual remark. That’s all it takes to spark backlash, confuse your audience, or damage trust that took years to build. This week’s 1903 PR blog looks at what happens when leaders forget their mic is always on: bit.ly/45UQlBP

How Smart PR Turned a National TV Appearance into Retail and E-Commerce Growth - 1903 PUBLIC RELATIONS When you’re building something innovative, getting in front of investors is a huge milestone. But for founders working in specialized technology or

Getting your brand in front of a live TV audience that’s broadcast to millions is the proverbial brass ring. But what happens in the buildup prior to and in the aftermath of that exposure is where the real opportunities lie. Read more in today’s blog: bit.ly/3UyLNMk

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Smaller Newsrooms, Bigger PR Shifts in Strategy | 1903 PR Shrinking newsrooms are changing how PR works. Learn how to adapt your strategy and stand out in today’s fast-evolving media landscape.

The bustling newsroom of yore is no more. Thousands of press jobs have vanished, and this means your media strategy must shift to be successful in this new reality. Learn how in today’s 1903 PR blog: bit.ly/45gN9A8

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Something Old, Something Heard Hanging on the thread of music through life

Something Old, Something Heard
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The Hidden Benefits of Local Media Coverage | 1903 PR Discover the overlooked power of local media coverage—build trust, boost SEO, and drive real brand impact with insights from 1903 PR.

Local media is your backyard diamond that can bring surprising benefits to your brand. Today’s 1903 PR blog explains why cultivating ties with this hardworking media community matters more than ever: bit.ly/3U1dbSN

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Press Release Timing: A Guide for Companies | 1903 PR Wondering how often to issue press releases? Learn best practices to stay relevant without oversaturating your audience.

The more press releases you churn out, the more attention your company will get, right? Not necessarily. It’s more important to consider the actual relevance of the content and why there is a burning need to share it. Read more about press release timing, here: bit.ly/3IFq2ry

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