Seven years ago, I wrote about what "Green Eggs and Ham" could teach us about media relations. This week, as my son starts 4th grade, I'm revisiting those lessons with fresh perspective.
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@techprcarm.bsky.social
Align. Advocate. Amplify. Award-winning Comms Leader. Named to 100 @WomenKnowCyber. Mom of One. Fan of Philly Sports and IPAs. Loving the "Golden Age" of being an Eagles fan! Based in DFW. #publicrelations #techPR #cybersecurity #AI #communications
Seven years ago, I wrote about what "Green Eggs and Ham" could teach us about media relations. This week, as my son starts 4th grade, I'm revisiting those lessons with fresh perspective.
www.linkedin.com/pulse/back-s...
"No one cares about your product" π
But these cybersecurity founders figured out what people DO care aboutβand they're winning the narrative game.
From stealth strategies to practitioner partnerships, here's the playbook that's actually working π―
www.linkedin.com/pulse/when-f...
Quick reality check: When trade pubs write about your space, do they quote YOU or just your competitors? If yes, you don't exist in buyers' minds either π€·ββοΈ
Full story + my weird Febreze obsession in this week's newsletter: www.linkedin.com/pulse/you-ca...
I said, what I said. #AF
15.06.2025 19:11 β π 0 π 0 π¬ 0 π 0Hiring only the best and most qualified people. #eatspopcorn
03.06.2025 00:34 β π 5 π 0 π¬ 0 π 0Summer isn't a communications dead zoneβit's a strategic goldmine for companies audacious enough to recognize the opportunity. Check out my latest newsletter: Out of Office β Out of Strategy: Your Summer Communications Advantage www.linkedin.com/pulse/out-of...
28.05.2025 19:25 β π 0 π 0 π¬ 0 π 0I haven't been to Target in months. The other day, I needed trash bags and went in. It was like a foreign place. The vibe was off. There were no kids screaming. It was strange. I made them open a lane so I could check out.
21.05.2025 17:13 β π 0 π 0 π¬ 0 π 0@anthropic.com Claude is still down. The fix, was not.
www.reddit.com/r/ClaudeAI/c...
Yes! How did the vote breakdown?
21.05.2025 16:30 β π 0 π 0 π¬ 0 π 0Earned media is the foundation for authority-based conversion strategies that directly address today's economic concerns. How are you expanding the coverage you earned during #RSAC?
Check out my advice in the latest Audacity of Comms.
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π― The Audacity of Comms is evolving!
Coming soon:
THREE PROVEN, QUICK-WIN Tactics instead of roadmaps
Four Pillars Assessment to identify gaps
ASK CARM section for your burning questions
Authority benchmarks worth tracking
Personal insights on what I'm learning
www.linkedin.com/pulse/meet-y...
π₯ Pre-briefings aren't about blasting your news everywhereβthey're about strategic advantage through targeted exclusivity.
In my latest newsletter, I share how the right approach improved sales velocity by 28% when prospects engaged with our coverage.
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I have some insight into why - but still - WHY DOES THIS TAKE SO LONG?!
Just screaming into the void.
As with nearly EVERYTHING else - "It's free for me, not for thee."
Of course they are going home to avoid their constituents and talk trash on TV.
But paying your fair share of taxes isn't on the table?
Oh. Okay.
I'm not bashing you. I left the party when they screwed Bernie right in front of us. (Even Trump acknowledged this years back).
Everyone changing their party registration NOW is on the late side of history. Let us not forget the game they played BACK THEN.
I watch almost every episode on YouTube throughout the day, so I don't listen to the podcast.
BUT, I do subscribe to it!
So, subscribe everywhere!
DECORUM?!
HAHAHA that's cute
I just took a break from the day and did some shopping at Costco. I got a great parking spot and got in/out under $200, which is a win.
Now, I'm ready to write and I'll probably go for a few more hours.
How do you take a break and regroup?
Yes, that is a nightmare.
I like Garrett, but we don't need him to repeat.
I'm fine with this.
GO BIRDS!!!
I'm desperately going to miss Party City. One of their associates told me they cannot keep up with Amazon. I don't know where I'm going to get good balloons. Goodbye PARTY CITY! I know one woman can't keep them open, but I wish I could!
27.02.2025 18:53 β π 0 π 0 π¬ 1 π 0He'd never host a Town Hall.
25.02.2025 18:08 β π 0 π 0 π¬ 0 π 0Exactly.
Have the day (or life) you voted for.
π Slick graphs. Soaring social numbers. Press mentions up and to the right. All those metrics that look impressive but...
π― Early-stage startups need 6-8 indicators that actually connect to revenue. Let me show you how: The Authority Impact Indexβ’ for Startups β¬οΈ
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Unfortunately. I'm unphased.
Have the day you voted for.
Gross
15.02.2025 18:03 β π 0 π 0 π¬ 0 π 0π Finally sharing The Authority Impact Indexβ’ - a framework I built to transform how we measure comms impact on business growth & market leadership.
"Hesitation is the enemy" so pushing the button now π―
Read more β¬οΈ
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#CommsMetrics #PRStrategy
π "Move fast and break things" might work for product development, but it's killing your market impact.
Here's why speed isn't always the answer in tech communications and what to do instead β‘
Read more in The Audacity of Comms β
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#publicrelations #PR #comms