Ayo Abbas

I was explaining to my Ukrainian colleague the phrase ‘There’s no such thing as a free lunch’. She told me the equivalent in Ukrainian is ‘The only free cheese is in the mousetrap’ - which is so much better

My podcast today is about marketing funnels and why we're going against the grain of the bro gurus and 'one size fits all' marketing coaches who want people to believe that we ALL buy in a linear fashion. My guest is Anna O'Riordan.

Listen www.abbasmarketing.com/marketing-po...

#B2BMarketing

Each attendee shared what they loved, learned and laughed about at the conference.

Read my warts and all piece here www.abbasmarketing.com/blog/video-c...

Content doesn't have to be hard or overthought. I've always been an ideas' person, so it was fun to conjure up my Loved, Learned, Laughed mini-interview series when I went to UKREiiF in May.

Micro-interviews recorded on mini mics and shot on my mobile phone.

Happy Friday! A special birthday episode of The Built Environment Marketing Show podcast went live today. 

🎉 5 years old 
🎉18,000 downloads
🎉 Countless marketing topics and amazing guests featured.

Take a listen here https://f.mtr.cool/wruxjkwmkd

The Built Environment Marketing Show | Built Environment Marketing Bi-weekly built environment podcast with inspiring engineering and architecture leaders. Formerly Marketing in Times of Recovery, Marketing in Times of Crisis

So, five years ago today, I pressed 'publish' on the very first episode of The Built Environment Marketing Show

✅ 88+ episodes 
✅ Nearly 18,000 downloads

Listen here

Heidi is fab and is so passionate about real social value

🎙️ Marketers + AI Survey Please click the link to complete this form.

Hey Marketers, there's still time to share how you're using AI in your marketing role day to day. My survey is 3 mins long and it'll be turned into a report podcast and other stuff over Summer. Get involved here form.jotform.com/251134293448...

The sunset this evening.

Afternoon marketers - I'm curious to know how you're using AI in your marketing day-to-day?

I've set up a simple survey to find out more form.jotform.com/251134293448...

I'll be doing a special podcast mini-series, a report and loads more over Summer so would be great to get your views
#Marketing

My latest podcast ep us out now with Tom Coupe discussing Spoken Communication and how it helps architects to build stronger client relationships, win more work, and scale their practices effectively.

Listen https://f.mtr.cool/mckojlqsax

🎙️ Marketers + AI Survey Please click the link to complete this form.

The findings will be shared in upcoming podcast episodes, and I'll share a summary report with all participants – so do leave your email at the end if you want a copy.

👉 Take the survey: https://form.jotform.com/251134293448053

Thanks,

Ayo
#Marketing

Hey marketers, I need your help..

Over summer, I'm gearing up for my next themed podcast mini-series looking at marketers and AI and I need your help to fill in a quick survey about AI in your day-to-day work.

I'm interested in hearing how AI is or isn't transforming your work? Tools you're using

Every flashbang could instead be a meal for a poor kid. Every hotel room for a National Guardsman deployed to fire at our neighbors could house a homeless vet. Every "less-than-lethal" bullet pulled from a journalist's eye could be already needed healthcare for anyone else. All of this is a choice.

It’s Monday morning so time for one more Loved, Learned, Laughed clip and this time it is with the phenomenal Kate Perrin from Barbour ABI

In this short clip, Kate shares her answers:

- Something she loved
- Something she learned
- Something that made her laugh - all while at UKREiiF,

I hit a LinkedIn milestone yesterday and managed to catch it. It's my primary social platform so it's good to have growth. Connect with me there www.linkedin.com/in/ayoabbas

So in this short clip, Rachel shares her answer to three simple questions:

- Something she loved

- Something she learned

- Something that made her laugh 

Loved, Learned, Laughed is a short mini-series of interviews taken at @UKREiiF

Follow or connect with me to see them all. 

 #Architecture

Next up in our Loved, Learned, Laughed, is the inspiring Rachel Bell from @Stride Treglown. 

I got to know Rachel in July 2020 as she was one of my first guests  on my new podcast, which was then called Marketing In Times of Crisis. And she kindly said yes, and we’ve been connected ever since.

A Florida weatherman telling his viewers he can no longer be confident in his forecasts due to cuts to atmospheric science is the kind of resistance content I’m here for.

Kudos, Sir.🌦️

They just won't show it on TV and try to pretend it didn't happen

Roll up, roll up... The latest issue of my Built Environment Marketing Round Up newsletter is out now and it's content packed with lots of actionable stuff. 

Get yours here https://www.abbasmarketing.com/email-list

a cartoon drawing of a tea rex in a cup of tea ALT: a cartoon drawing of a tea rex in a cup of tea

Enjoy

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As a Colliers Wood local listening to the @tablemannerspod.bsky.social loving their big shout out to Colliers Wood M&S. Yep, no one knows where it is and the M&S IT issue is why we've now been put on the map

Thanks for sharing and glad you enjoyed it.

I'll be sharing interviews on Mondays, Wednesdays and Fridays over the next couple of weeks, so make sure you’re following me so you don't miss out!

What did you love about UKREiiF? Feel free to share in the comments. 

#UKREiiF

First up in my #LovedLearnedLaughed series of micro interviews from people at @UKREiiF is @Katie Rudin from @Akerlof, a management consultancy firm. 

Katie shares:

- What she loved
- What she learned
- And what made her laughed during her time at UKREiiF last week.

I'll be sharing the interviews on Mondays, Wednesdays and Fridays over the next couple of weeks, so do keep an out eye for them. 

If you're ever looking for inspo that content can be created out of anything - let this be your micro series be your signal that you really can. 

 #Property

Introducing #LovedLearnedLaughed - a series of micro interviews from people at @UKREiiF 

Shot with some mini mics and my mobile phone - each snackable interview asked:

- What have you loved?
- What have you learned? 
- What made you laughed about at your time at UKREiiF?

How to bring 'boring' industries to life with Michelle Garrett | Built Environment Marketing Learn proven B2B marketing strategies for construction, engineering and manufacturing industries. Ayo Abbas and Michelle Garrett share how to find compelling stories, extract customer case studies, an...

Anyway, take a listen here www.abbasmarketing.com/marketing-po... and in all the main podcast places. #Manufacturing #Engineering #FreelanceFriends #Construction

We talk about how to find compelling stories in B2B sectors like construction, engineering, and manufacturing, and why these industries offer a sea of potential riches for marketers willing to dig that bit deeper.

I met Michelle online through the #FreelanceChat community that grew on Twitter.