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Matthew Fenton

@matthewfenton.bsky.social

I help brands get clear on what they stand for & how they'll win. Positioning, strategy & messaging consultant. Ex-CMO. Founder of Winning Solo (currently on hiatus). Fun fact: Launched White Mystery Airheads.

54 Followers  |  34 Following  |  32 Posts  |  Joined: 09.08.2023  |  1.6255

Latest posts by matthewfenton.bsky.social on Bluesky

Roy, we stole it from you guys 10-15 years ago. Depending on where you get it, it can be anywhere from truly awful to sublime.

15.08.2025 14:49 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

We'll have to agree to disagree on that second one, but otherwise, this is a solid list.

13.08.2025 15:15 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

...and had you finished in less than <checks results> THREE DAYS last year, you'd be in the top ten! This kind of insanity has your name written all over it.

21.07.2025 22:56 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

πŸ˜… Talk about nailing the description of your target market!

21.07.2025 22:02 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Matt "Hyperbolic Understatement" Stebbins

20.07.2025 01:28 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0
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It's an area of study for me as well:

06.06.2025 17:02 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

[makes a fairly obvious and uncontroversial statement]

Let me explain.

05.06.2025 22:34 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Reported as food porn

15.05.2025 15:47 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Preview
Work on Your Act: The Life-Changing Benefits of Mastering Your Craft Freelancers & independents: Want better clients that pay more with less selling? Here's how to work on your act & make mastery a priority.

This morning, Matthew Fenton's newsletter hit my inbox. He included a link to his latest blog post. It's awesome.

"Do work that’s remarkable enough to get you rehired and referred." ~ @matthewfenton.bsky.social

Read it here: winningsolo.com/work-on-your...

#WebWritingAdvice #SmallBusiness

05.05.2025 16:16 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0

Thanks again, Angela! I appreciate the support and the share.

05.05.2025 17:02 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Bummer that FreshBooks is taking another price increase - they took one in March 2024 too. Total increase of 27% with no material change to the offering.

I used to toot their horn to my fellow freelancers, but it seems they're going the way of QuickBooks.

12.03.2025 21:44 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Trumpists, 2017-19: The president controls the stock market!

Trumpists, early pandemic: The president can’t be blamed for this crash

Trumpists, Biden years: (oddly silent)

Trumpists, last 5 weeks: Here’s why this crash is necessary and good,

11.03.2025 19:28 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I had a great time chatting with @meledits.bsky.social on her Deliberate Freelancer podcast! Check it out if you have an interest in freelancing and/or you need a break from your doom-scrolling.

06.03.2025 19:25 β€” πŸ‘ 4    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

Aw, thanks, Amy! This fractional gig has ballooned to 30 hrs/wk, so scheduling is a challenge, but I'm hoping to make it to one at some point.

07.02.2025 00:48 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Is it just us? Does this happen to accountants? Engineers? Park rangers? Astronauts?

07.02.2025 00:46 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

One of the unique joys of working in marketing is regularly having your work and approach challenged by people who know nothing about marketing.

06.02.2025 16:48 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

Robyn, hello! It *has* been a while - hope life is treating you well.

It's a fair question. I quit Facebook 4-5 years ago and have not regretted it for a moment. But for those that want a platform like that, this app gives me a little hope that an alternative to FB is possible.

08.01.2025 15:30 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I've been having this conversation too! If ever there was a moment for a viable alternative to Facebook to emerge, this is it.

08.01.2025 15:13 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Stebbins is a machine! I am just a *little* off your pace at 76.7km.

25.12.2024 00:17 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

Or in front of the cheese case

22.12.2024 01:32 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Shout-out to the guy in the beer bar who insisted on sampling 7 different IPAs while ten of us waited in line behind him

It’s a six dollar decision, my man, just make a choice and live with it

22.12.2024 00:55 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

She finally made a statement today, so she's back in our feeds!

20.12.2024 20:21 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

My greatest wish for 2025 is that we don't have to hear one more word about the Hawk Tuah girl ever again

20.12.2024 18:33 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

But... but it's TUESDAY!?!? <monocle flies off>

04.12.2024 01:59 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Maybe this will help

30.11.2024 03:40 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

Nice to be seen, Jana! Glad to see you here too.

27.11.2024 22:09 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Purely virtual. And no, I will NOT be posting pictures of my sweaty ass at the end of a 50-mile ride. πŸ˜€

27.11.2024 22:08 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

This is the same @stebbinsmatt.bsky.social who convinced me to join him in cycling 500km over the last 8 days of this year.

27.11.2024 19:18 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

@matthewfenton is following 19 prominent accounts